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VIZIO
Deliver the ultimate entertainment experience through innovative technology, unparalleled service and lasting value.
Dallas-Fort Worth, TX
Hybrid

Product Marketing Manager Platform+ at VIZIO (Dallas, TX)

| Dallas-Fort Worth, TX | Hybrid
Employer Provided Salary: $86,000-$134,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Employer Provided Salary: $86,000-$134,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
About the Team
VIZIO's Inscape Technologies, LLC. is pioneering big data products from smart TV viewing data. We're actively looking for a passionate and experienced Product Marketing Manager to join the Inscape Product team and drive commercial marketing efforts dedicated to TV data licensing solutions at VIZIO. You will play an essential part in ensuring our solutions are differentiate in the industry. As a Manager, Product Marketing, you'll partner closely with product development, sales, vendors, business planning, and other teams to build messaging, programs, and execute go-to-market strategies that drive adoption and grow revenue for our advanced TV data licensing solutions.
What You Will Do
  • Facilitates the building and execution of marketing plans and strategies across functions to achieve product revenue goals.
  • Lead efforts to compile and evaluate market intelligence to identify opportunities, analyze competition and define strategies to create differentiated value proposition for our existing and new customers.
  • Lead engagements with other stakeholder teams, customers, and the field to understand customer/partner needs and identify investment priorities (e.g., marketing, feature sets, sales resources).
  • Design and influence market research with high impact on the evolution of INSCAPE data products.
  • Design Inscape's Go-to-Market strategies.
  • Drive the development and framework of messaging and positioning with stakeholders and managers.
  • Deliver thoroughly researched messaging and positioning framework with a broader set of proof points and crisper overall storytelling.
  • Create and support sales enable materials and marketing collateral.
  • Integrate user-experience feedback in product updates and innovations.

About You
  • Bachelor's Degree in Marketing or related field.
  • 3+ years in product marketing and commercial storytelling leading cross-collaboration and driving thought leadership.
  • Foundational comprehension of the multi-faceted drivers of product revenue and strategies across the entire market experience (price, channel, product, promotion, etc.)
  • Exceptional interpersonal, written, communication and presentation development skills.
  • Passionate about data and measurement products and uses insights to tell stories.
  • Experience with launching and driving adoption for new data products and services.
  • Exceptional ability to increase competitiveness and market share.
  • Ability to develop strong customer relations and feedback channels.
  • Advanced competency in researching market trends and consumer behavior.
  • Ability to identify strategic industry partnerships and build effective networks.
  • Intelligent, quick learner with an analytical orientation, consensus building skills, and consultative style.

About VIZIO
We are Beautifully Simple.
Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.
VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.
For California and New York-based employment: The minimum salary for this position is $86,000/year. The maximum salary for this position $134,000/year. The compensation package includes the annual bonus in addition to a range of medical, dental, vision and other benefits.
For Colorado-based employment: The minimum salary for this position is $86,000/year. The compensation package includes the annual bonus in addition to a range of medical, dental, vision and other benefits.
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An Insider's view of VIZIO

How does your team reward individual success?

VIZIO engineers have been tasked with re-defining the boundaries that govern the relationship between the television and the viewer. By integrating interactive on-screen elements, voice controls, camera inputs, and a powerful cloud based algorithmic learning we are turning the TV it into something altogether different.

Makis

Senior Director, Data & Analytics

What does your typical day look like?

A typical day is never known as we work with so many components within our TV’s and Soundbars. What makes this job fun, is the excitement of never knowing what we will be covering and testing. In essence, every day is always a new adventure with VIZIO products!

Myles

Manager, Quality Assurance

How has your career grown since starting at the company?

VIZIO’s commitment to transparency and accessibility has allowed me to familiarize myself with concepts outside of my perceived scope, which has improved both my technical understanding and project management skills. This has improved my understanding of the business, influenced my goals and expanded the directions I can go with my career.

Nicole

Partner Manager

How do you make yourself accessible to the rest of the team?

To ensure that I’m accessible to share strategic vision, communicate goals & answer questions, I host office hours with my leadership team, present monthly to the Platform+ organization & I’m always a Slack message away from all our team members. Collaboration is foundational to our ability to innovate quickly & stay ahead of the competition.

Katherine

Group VP, Business Development/Roadmap

How do your team's ideas influence the company's direction?

At Vizio, innovation is driven through discoveries of unique patterns in the data. These patterns allow us to drive customer engagement with the products, identify audiences for advertising, and source engaging content. The creative teams here, are leveraging a vast array of data, data science tools and techniques to recognize these patterns.

Siva

Director of Data Science & Insights

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