Product Marketing Manager Platform+

Employer Provided Salary: $86,000-$134,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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About the Team
VIZIO's Inscape Technologies, LLC. is pioneering big data products from smart TV viewing data. We're actively looking for a passionate and experienced Product Marketing Manager to join the Inscape Product team and drive commercial marketing efforts dedicated to TV data licensing solutions at VIZIO. You will play an essential part in ensuring our solutions are differentiate in the industry. As a Manager, Product Marketing, you'll partner closely with product development, sales, vendors, business planning, and other teams to build messaging, programs, and execute go-to-market strategies that drive adoption and grow revenue for our advanced TV data licensing solutions.
What You Will Do

  • Facilitates the building and execution of marketing plans and strategies across functions to achieve product revenue goals.
  • Lead efforts to compile and evaluate market intelligence to identify opportunities, analyze competition and define strategies to create differentiated value proposition for our existing and new customers.
  • Lead engagements with other stakeholder teams, customers, and the field to understand customer/partner needs and identify investment priorities (e.g., marketing, feature sets, sales resources).
  • Design and influence market research with high impact on the evolution of INSCAPE data products.
  • Design Inscape's Go-to-Market strategies.
  • Drive the development and framework of messaging and positioning with stakeholders and managers.
  • Deliver thoroughly researched messaging and positioning framework with a broader set of proof points and crisper overall storytelling.
  • Create and support sales enable materials and marketing collateral.
  • Integrate user-experience feedback in product updates and innovations.


About You

  • Bachelor's Degree in Marketing or related field.
  • 3+ years in product marketing and commercial storytelling leading cross-collaboration and driving thought leadership.
  • Foundational comprehension of the multi-faceted drivers of product revenue and strategies across the entire market experience (price, channel, product, promotion, etc.)
  • Exceptional interpersonal, written, communication and presentation development skills.
  • Passionate about data and measurement products and uses insights to tell stories.
  • Experience with launching and driving adoption for new data products and services.
  • Exceptional ability to increase competitiveness and market share.
  • Ability to develop strong customer relations and feedback channels.
  • Advanced competency in researching market trends and consumer behavior.
  • Ability to identify strategic industry partnerships and build effective networks.
  • Intelligent, quick learner with an analytical orientation, consensus building skills, and consultative style.


About VIZIO
We are Beautifully Simple.
Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.
VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.
For California and New York-based employment: The minimum salary for this position is $86,000/year. The maximum salary for this position $134,000/year. The compensation package includes the annual bonus in addition to a range of medical, dental, vision and other benefits.
For Colorado-based employment: The minimum salary for this position is $86,000/year. The compensation package includes the annual bonus in addition to a range of medical, dental, vision and other benefits.

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