Product Marketing Manager - NaluPay at Bankers Healthcare Group (Remote)

Sorry, this job was removed at 7:29 p.m. (CST) on Wednesday, June 1, 2022
Find out who’s hiring remotely Nationwide
See all Remote jobs Nationwide
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture, centered around transforming talented employees into effective business leaders?
Then BHG Financial is the place for you. We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level.
At BHG, you’ll become immersed in the finance industry—with a variety of loan solutions, credit cards, patient financing, bank programs, and collections services, which have helped BHG become one of the leading providers of finance solutions.
With over 20 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive. 

Who You Are
You are passionate about product marketing, and thrive in a fast-paced environment where your strong initiative and drive allow you execute with speed and precision. You have extensive experience building, launching, and monitoring integrated marketing campaigns to attract and retain customers, and are looking to join a company where you can spearhead strategy for a product line and be an integral part of the business’ success. 

What You'll Do

  • Develop and execute comprehensive marketing plans for the NaluPay point-of-sale financing solution, one of the growing products within BHG’s family of companies
  • Act as the key liaison between the sales, product, and marketing teams to set, achieve, and exceed business goals for your product
  • Lead cross-functional team meetings with email, digital, PR, direct mail, brand, creative, performance marketing, analytics, web development and more
  • Assess campaign effectiveness on an ongoing basis and constantly bring new ideas to the team to test
  • Set and achieve KPIs and OKRs for your product
  • Launch thought leadership and content marketing campaigns that position your subject matter experts as credible resources in their fields
  • Gather and analyze customer insights and market trends to drive future campaign strategies
  • Oversee the event strategy, execution, and budgets for both national and regional tradeshows
  • Manage the development and distribution of customized end consumer marketing materials for our merchant partners
  • Partner with our social and Web development teams to build our presence online and through social media
  • Partner with research team to create buyer personas that can be leveraged throughout all marketing communications, and build a Voice of Customer program to gather key insights
  • Document the customer journey and develop sales enablement materials to drive conversion
  • Work with performance marketing team to establish and monitor campaign tests, building dashboards and reports to highlight effectiveness of lead generation and branding initiatives
  • Support the business development team by developing sales collateral, presentations, etc.
  • Partner with Compliance to gain approval on all material
  • Become the expert on your product: the customers, competitors, industry landscape, etc. 

What You'll Need

  • Bachelor’s degree in marketing, advertising, or related field
  • 5+ years’ experience building and executing go-to-market strategies
  • Strong project management skills with the ability to deliver consistent high-quality results on time
  • Extensive experience working in an agile environment
  • Outstanding organizational skills and attention to detail
  • Clear, concise communicator, with strong interpersonal and collaboration skills across all levels of the organization
  • Experience in the financial industry preferred

Life at BHG
At BHG, we work hard and aren’t afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the wellbeing and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.

Why You Should Join BHG
We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:
· 100% coverage of monthly health insurance premiums
· Competitive PTO and vacation policies
· Company 401(k) plan with employer contributions after one year
· On-site gym access and memberships, with personal trainers, and certified nutritionists on staff
· Company-sponsored training and certification opportunities
· Monthly award ceremonies where top achievers are celebrated and receive additional bonuses
· Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!

** All Remote employees at BHG Financial are required to work within the United States of America.

BHG Financial is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. BHG Financial is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.


More Information on Bankers Healthcare Group
Bankers Healthcare Group operates in the Fintech industry. The company is located in Davie, FL, Syracuse, NY and Syracuse, NY. Bankers Healthcare Group was founded in 2001. It has 983 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and Mental Health Benefits. To see all 71 open jobs at Bankers Healthcare Group, click here.
Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Similar Jobs

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Bankers Healthcare Group's full profileFind similar jobs