PR Manager (Content)
GitLab's DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,400+ team members and values that guide a culture where people embrace the belief that everyone can contribute.
The GitLab PR Manager will help GitLab build thought leadership and drive conversation in external communications channels. This position is responsible for contributing to developing and overseeing different aspects of the public relations (PR) strategy at GitLab, and will work across global teams to develop and execute public relations (PR) campaigns in line with GitLab's key initiatives.
The content specialty covers developing and overseeing the PR content strategy, which includes contributed articles, thought leadership content for PR campaigns and proactive media outreach, customer case study promotion, press release development and award submissions. As a part of the PR content strategy, this role oversees media sponsorship engagements, leads content ideation, drafting content and ensuring GitLab is maximizing and fulfilling the sponsorship agreements. This role also ensures the GitLab Press Page, Press Kit and Corporate Communications Handbook pages are updated regularly.
What you'll do in this role
- Execute PR plans that align with the team's OKRs and goals.
- Work day-to-day with media and global PR agencies to support PR efforts and campaigns.
- Ability to develop press releases, media pitches, and more.
- Work with cross-functional teams to seek out potential news/announcements or proactive story ideas for thought leadership.
- Think globally to implement global PR campaigns.
- Execute thought leadership, product, partner, technical, channel, crisis, rapid response and proactive PR campaigns.
- Work closely with executives, spokespeople and the greater organization to develop press releases, blog posts and media relations strategy for GitLab announcements and news.
- Collaborate across the organization to support the news cycle through various channels, as well as educate teams on news.
- Oversee the GitLab awards submission program.
- Respond to daily media inquiries in a timely and professional manner.
- Have your finger on the pulse of the news and provide an overview of interesting news and trends.
- Report back on press activities, coverage, opportunities, successes and press feedback.
- Measure our PR successes in relation to awareness and impact.
We're looking for
- 6+ years experience in public relations, preferably at least 2-3 years of agency experience.
- Experience in enterprise software or developer public relations.
- Ability to develop strategic and proactive PR plans in coordination with the PR team and wider corporate communications team.
- Experience working with technology, business, and trade media to achieve impression goals.
- Excellent verbal communication skills.
- A natural storyteller with excellent writing skills.
- Highly organized, detail-oriented and able to meet deadlines consistently.
- Strong time management skills, and the ability to be a self starter.
- Ability to successfully coordinate with cross-functional teams and perform in a fast-moving environment.
- Experience working with and managing PR agencies.
- Ability to use GitLab.
- A shared interest in GitLab values, and working in accordance with those values.
Also, we know it’s tough, but please try to avoid the confidence gap. You don’t have to match all the listed requirements exactly to be considered for this role.
Compensation Calculator
To find out more about the compensation for this role, please apply to a role first. Once selected for a screening call, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
