MobilityWare
We are a mobile gaming company who brings joy to others one game at a time.
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Performance Marketing Manager at MobilityWare (Remote)

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Position Summary:

MobilityWare is looking for a User Acquisition Manager with experience in Mobile Games to join our User Acquisition and Marketing Team!  This is an exciting opportunity for a performance centric marketer to work on and lead the marketing initiatives for our Solitaire suite of games!   

Responsibilities:

  • Manage strategic initiatives for all areas of marketing including Product Marketing and app store optimization (ASO), user acquisition (UA), cross promotion, social media, and experimental marketing.
  • Collaborate with product teams and executives to define marketing goals, develop marketing strategy, and implement campaigns
  • Launch and manage user acquisition campaigns on ad networks, social media platforms, and other channels.
  • Help support the P&L and product forecast for all game titles in the Solitaire suite.
  • Promote product growth by leading cross-functional team discussions between Product, Strategy, User Acquisition, and other teams.
  • Analyze performance and measure ROI of all marketing activations including UA, cross promo, ASO, and all other marketing campaigns.
  • Be the brand champion of Card titles by creating compelling value propositions and supporting consumer communications, including creatives and copies.
  • Monitor and analyze data to optimize campaigns to meet volume and ROI targets for each product
  • Coordinate with design teams on creative assets to maximize performance
  • Track campaign and generate performance reports
  • Collaborate with data analysts and product managers to develop insights

Qualifications:

  • BA/BS Degree in marketing/finance or equivalent
  • 3+ years of experience in marketing for mobile games or apps
  • 2+ years of experience in media buying / user acquisition / performance marketing                  
  • High proficiency in owning ASO strategies and execution, including keyword optimizations, localizations, creative optimizations, and App Store description copy writing
  • Experience in running A/B tests and deriving at actionable recommendations
  • Highly organized with proven track record or managing a large number of projects simultaneously
  • Experience managing and optimizing advertising campaigns directly (Not through an agency)
  • Experience launching advertising campaigns on social, ad networks, DSPs, and search
  • Experience coordinating with creative teams to create assets
  • Exceptional analytical and quantitative skills
  • Ability to project plan and manage multiple concurrent projects
  • Advanced knowledge of the mobile ecosystem
  • Track record of working with multiple cross functional teams
  • Great written and oral communication skills
  • Strong presentation skills
  • Experience building and managing relationships with third party media partners
  • Experience working in a metric-driven role focused on ROI
  • Excellent negotiation skills
  • Proven Data Analysis and Excel experience
  • Ability to be flexible on a day to day basis with task priority
  • Advanced Excel skills for analyzing data (R and SQL knowledge a plus)
  • Working knowledge of SQL is a plus
  • Experience in CRM, social, and re-engagement campaigns a plus.
  • Experience working in the social/mobile game industry a plus

Do we have your attention yet? Here are just some of the perks of working with us:

  • We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and profit sharing incentives around a 401K.
  • Annual, all inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, and Las Vegas. This year we’re going to Los Cabos!
  • We promise to keep you fed when we’re back in the office. We offer things like free lunch, free snacks, and free drinks.
  • Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
  • Growth, growth, growth - we are growing and we would love for you to join us on the ride.
  • Annual Game Jam to show off your creative chops!
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What are MobilityWare Perks + Benefits

Culture
Volunteer in local community
From working with the Second Harvest Food Bank to feed the hungry to partnering with local charities in the fight against cancer, giving back to those in need is a vital aspect of our culture.
Partners with Nonprofits
We are utilizing our ability to reach a global audience to help raise funds for a number of worthy causes including the Make-A-Wish Foundation, SpecialEffect, BuildAid, and other charities.
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Open office floor plan
Diversity
Highly diverse management team
MobilityWare’s Senior Leadership and Management teams are both incredibly diverse. Our diversity helps bring a broader spectrum of viewpoints to the company, helping us make more informed decisions.
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
MobilityWare employees can contribute up to $2,750 to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $10,000 monthly maximum payout.
Dental Benefits
Our dental plan covers 100% of dental expenses.
Vision Benefits
Health Insurance Benefits
MobilityWare's health insurance policy covers up to 100% of out of pocket expenses.
Life Insurance
Pet Insurance
Our pet discount program covers various out of pocket expenses such as vaccines, meds and teeth cleaning.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Employees are eligible for a cash bonus based on individual, company, and team performance. We pride ourselves on nurturing our employees' growth and establish goals to help them meet their potential.
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
We’ve partnered with Booster, the mobile gas delivery app that brings fuel directly to your car. No need to stop at a station to fill-up & the prices are comparable to what you would pay at the pump
Company Outings
Game Room
Stocked Kitchen
Our pantry, Admiral Snackbar, is stocked with healthy and fun snacks. Chips, chocolate, nuts, fruit; no matter what you’re craving, we’ve got ya covered!
Some Meals Provided
Employees get free lunch on Friday!
Happy Hours
Recreational Clubs
Our employees have formed a number of clubs, organize events, and arrange outings together. From fantasy football to Magic the Gathering and even our escape room club, there's something for everyone.
Relocation Assistance
Fitness Subsidies
All employees have access to the free on-site fitness center, complete with cardio equipment, free weights, strength training machines, showers and $25 a month for unlimited fitness classes.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Our tuition reimbursement plan offers an annual max of $2,500 with a maximum total match of $2,500.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of MobilityWare

What are some social events your company does?

Every year for our company anniversary, employees (and a guest) are invited to celebrate at a destination chosen by our founders. Whether it’s a trip to Vegas or cruising on the Pacific Ocean, it’s a time to get together and celebrate the accomplishments of the year. The anniversary trip is just one of the annual events that MobilityWare sponsors.

Josh

Social Media Manager

What does your typical day look like?

Everyday, MobilityWare offers challenges that are great for any growth-oriented individuals. Whether it is by collaborating with our design and production team, speaking at one of our company-wide symposiums, or creating new tools and features for our games you'll be sure to find something that will challenge you.

Jose

Sr. Software Engineer

How does the company support your career growth?

At every step of our careers at MobilityWare, we are encouraged to consider where we are professionally and where we want to go. From tuition reimbursement for continuing education to mentorship programs, we are offered all of the resources we need to pursue the career we have always wanted.

Jill

Director of HR

How do your team's ideas influence the company's direction?

As a gaming studio, the success of the company is directly related to ideas developed by our game teams. By nurturing and executing on the best game concepts, our teams have helped to chart a successful path for MobilityWare. Our growth is fueled by the imagination, creativity, and deep knowledge of our awesome team members.

Francesca

Chief Product Officer

How would you describe the company’s work-life balance?

We bring our best every day at the office, but leadership understands that there are elements of our lives that exist outside of the office that motivate us. Whether it be a child's baseball game or a friend's celebration, they allow us to make time for the things that matter to us. Flexible PTO allows us to strike an effective work-life balance.

Jessika

Sr. HR Administrator

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