Partnership Marketing Sr. Analyst/Associate
About the role:
Enova is currently searching for a marketer to join our NetCredit marketing team with particular responsibility for driving new customer growth through our 3rd party partnerships with lead providers and affiliates (such as LendingTree and Credit Karma). Successful candidates will be expected to quickly build and maintain relationships with 3rd party vendors (lead providers) while providing ongoing performance analysis and implementing improvements as it relates to the effectiveness of each provider and affiliate.
What you'll be doing:
- Create, manage, test and analyze new customers acquisition campaigns with lead providers and direct affiliate partners from recruitment, to testing, and execution
- Build strong relationships with lead provider and affiliate counterparts through weekly status phone calls, weekly reporting exchanges, etc
- Motivate counterparts to continually identify innovative optimizations and creative tests to drive volume growth and improve customer quality
- Provide reporting and analytical insights on results
- Propose next steps for improvement and refined testing
- Effectively negotiate advertising agreements (e.g., payout terms & rates, placements, filters, etc)
- Monitor daily performance to identify new opportunities or problems that may arise
- React quickly to identify the opportunity/issue, explore potential next steps and solutions, and manage the change to completion
- Lead project management of cross-functional tasks among internal departments (e.g., Legal, Creative, Analytics, etc) and internal counterparts
- Provide weekly reporting updates and data-driven recommendations to Marketing Manager and other key executives
- Propose project plans for implementing optimizations and tests
- Manage invoicing and partner payouts
- Assist with new product launches
We're excited about you if you:
- Have 2+ years of professional experience in a Marketing or Business function (i.e. Strategy, Planning, Operations).
- Are a demonstrated self starter and problem solver - You’ll be successful in this role if you can think critically and dig deeper to improve processes, campaign performance that have a measurable impact on the business
- Have strong analytical skills - you’re able to manipulate and analyze data in order to identify trends, solve problems, and make informed recommendations. Experience with Excel, Micro-strategy or other visualization tools preferred.
- Are an outstanding project manager - You can develop, adhere to, and communicate reasonable timelines.
- Can communicate, collaborate and influence - Proven skill in working across multiple and distinct functional organizations (e.g. Strategy & Operations, Analytics, creative teams, vendor partners etc.) in support of specific business priorities.
- Are creative and think outside the box - The only constant in our industry is change. You love to brainstorm, generate new ideas, and bring creative, innovative solutions to the challenges our customers face every day.
- Are adaptable - The only constant is change. You can pivot from one initiative to the next, executing thoughtful tests/experiments and quickly moving on from ones that aren’t performing.
Things we like, but don't require:
- Financial-services experience
- Experience managing 3rd party relationships
The Marketing Team:
Enova’s marketing department owns the brand identity, customer acquisition, and customer engagement efforts for Enova’s portfolio of brands which serve consumer and small business market segments in the US and Brazil. We invest in a robust marketing mix which includes offline (TV, radio, print), partner marketing, digital (Programmatic, CTV, Social), and direct marketing tactics (mail, email, SMS) to drive new customer growth and deepen customer engagement. We’ve built a data driven, test and learn culture where individuals at all levels own programs that have a measurable, bottom line impact. Individuals who value solving problems, continuous learning, and collaborating with colleagues across product, analytics, and operations will find infinite opportunities to broaden their skill set and grow their career by rotating through brands and functions within marketing or even the broader Enova organization.
About Enova:
Enova is a leading financial technology company providing online financial services through its AI and machine learning powered lending platform. Enova serves the needs of non-prime consumers and small businesses, who are frequently underserved by traditional banks. Enova has provided more than 7 million customers with over $40 billion in loans and financing with market leading products that provide a path for them to improve their financial health. Want to learn more? Just ask any of our almost 1,500 employees.
Our goal at Enova, we believe that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law. California Applicants: Click here to review our California Privacy Policy for Job Applicants.