Paid Search Media Manager - REMOTE

| San Francisco, CA | Remote
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Technology can connect us, empower us, and drive us. At Cisco Meraki, we believe that by embracing an incredibly extensible and innovative software platform that simplifies the ever-increasing complexity of IT and business, we can free passionate people to focus on their mission. Do you share our belief?

Meraki is looking for an experienced paid search and programmatic display media manager to join the Marketing Go To Market Digital Team!

You’ll report to the Senior Media Manager, and work alongside other media managers focused on other key channels (e.g. paid social and content syndication). You’ll be responsible for running all of Meraki’s paid search and programmatic display media, globally, building awareness and preference for Meraki and Meraki-Go solutions. This means creating search keyword and bidding strategies, working alongside product & solution marketing, content, and web teams to ensure users see Meraki’s brand, product, and content when searching online. You’ll manage the budget, build forecast models, and work closely with Meraki’s media agency to execute and optimize.

In addition to building B2B and B2C search campaigns, you’ll create synergies with SEO efforts, build a process for working with our channel partner paid search plans, and align with other Cisco property’s bidding strategies!

This role is based in the Mission Bay, San Francisco office and will support teams globally. Initially, must be able to remote work with teams worldwide.

What You'll Do
  • Effectively communicate search and programmatic strategies and rationale for all campaigns (from Always-On digital to bespoke industry or regional campaigns)
  • Execute, manage, and optimize - through Meraki’s media agency - online biddable media campaigns and programs(e.g. paid search, auction/exchange based performance media, audience-based buying, retargeting campaigns) while meeting or surpassing performance expectations
  • Advise and review ongoing account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms managed by Meraki’s media agency
  • Monitor keyword bids, budget caps, impression share, quality score and other important account metrics.
  • Provide strategies for keyword lists.
  • Collaborate with internal copywriter and product solutions managers on creative copy suggestions and graphical ad templates.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
  • Provide oversight and share out weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search and programmatic initiatives
  • Partner with Analytics team on campaign measurement reporting and insights generation; monitor and offer insights from analytics dashboards, reports and key reporting tools, and point out key areas of importance to broader media team and internal stakeholders
  • Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
  • Formulate proposals for new opportunities, tests, or pilots
Who you are
  • You have 5-10+ years of hands-on PPC and programmatic experience for B2B and B2C businesses
  • You are familiar with both B2B and B2C web strategies and analysis
  • Experience working with non-US markets, including China, Japan, and others is a huge plus!
  • Excellent communicator and creative problem solver
  • Bachelor's Degree required
  • Expert in Google AdWords, Microsoft Bing, Google Analytics, and programmatic display platforms, other ad platforms
  • Background in search engine optimization a plus

#LI-REMOTE

Cisco requires all U.S. employees to be fully vaccinated or have an approved religious or medical accommodation. Candidates accepting an offer must provide proof of vaccination status on their first day. If someone anticipates requesting an accommodation for this requirement, they must receive approval before the start date. Candidates receiving an offer will receive additional information about the accommodation process at the time of the offer. All offers of employment are contingent upon complying with Cisco's vaccination policy.

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.
Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


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An Insider's view of Cisco Meraki

What are some social events your company does?

Meraki Chicago hosts several social events. Some current and past events include weekly yoga and meditation sessions and cocktail classes, cooking classes, drag bingo, talent shows, and more!

Javana

Operations Supervisor

What does your typical day look like?

Badge in the door nearest the espresso machine and make latte art in the form of the Cisco logo. Work can range from teaching customers how RF works to designing multi-site Meraki networks. When I'm not evangelizing customers, teaching Networking-101, or handling escalations, I make easy work of those foolish enough to challenge me at ping pong.

Zakariya

Systems Engineer

How do you make yourself accessible to the rest of the team?

By simply just being around. In addition to the regularly scheduled one on one meetings I have with everyone, I make sure that my team knows I am always here to help, in any situation.

Lorenzo

Network Support Manager

What are Cisco Meraki Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Cisco Meraki has an Employee Experience team dedicated to ensuring that each Merakian has the best experience during their time at Meraki.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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