At FNBO, our employees are the heart of our story--and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success.

Are you passionate about helping businesses grow and thrive in a rapidly changing and competitive business environment Do you enjoy the challenge of working with multiple partners and channels to bring marketing strategies to life Is building relationships and trust through excellent work and communication your talent In this role, you will:

• Be a marketing expert in commercial/corporate banking as well as industry verticals including Agribusiness, Healthcare, Transportation and Commercial Real Estate
• Develop and test B2B marketing strategies
• Collaborate with bank leadership and teams across FNBO to reach business goals
• Work with others to understand needs and derive solutions for commercial and corporate banking
• Evaluate and understand data to drive marketing recommendations and understand performance
• Create desire for financial solutions that will help business customers achieve financial well being
• Understand the competitive landscape for mid-large businesses financial services, and marketing in the space
• Tell the story of Business at the bank - new ideas, happenings, information and results
• Be part of great team and a company committed to our customers and the communities we serve

Personal Qualities:

• Strong passion for traditional and non-traditional marketing tactics and creative ideas
• Business acumen and desire for continuous learning in the business and marketing realms
• Thrive on building relationships internally and externally
• A service-oriented approach and adaptable nature; enjoy defining and bringing initiatives to life and adjusting and refining based on learnings and input
• Adaptability to navigate a rapidly changing environment
• Comfortable working with and learning from - and representing marketing with - executive leadership and cross functional teams across the organization; outstanding presentation and conversational skills
• Incredibly creative marketing ideas
• Strong project management and ability to operate in multiple platforms to accomplish work
• Analytical skills to determine marketing effectiveness and ROI of marketing efforts.
• Strategic thinking beyond the day-to-day to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
• Organization and ability to prioritize and handle multiple projects
• Ability to identify and advocate for needs to accomplish the work

Key Accountabilities:

1. Create and lead the strategy and implementation of marketing efforts for mid-large business - including commercial/corporate banking as well as specialty verticals including Agribusiness (FNBO is the 5th largest agribusiness lender in the US), Healthcare, Transportation and Commercial Real Estate. Partner with other members of the team focused on business capabilities and customer personas. Additionally, this role will support any key projects that emerge in the segment and are determined a best fit

• Work collaboratively with team dedicated to mid-large business to ensure proper alignment and effective marketing approach
• Build relationships with key stakeholders throughout the Business Segment to understand bank and customer needs to develop marketing plans and improve current processes to drive increased business
• Understand the competitive landscape and current positioning to develop, design and provide recommendations for marketing strategies
• Oversee marketing initiatives from inception of strategy, to coordination with the Marketing and Creative Team, Legal, Compliance, Analytics and business partners
• Manage costs to most effective/competitive levels. Ensure budget is on target
• Create critical connections throughout the bank to bring work to life in all channels
• Bring creative and effective marketing efforts to life; test and learn new approaches, track and share results

2. Be a subject matter expert on B2B marketing strategy with a focus on mid and large-sized business.

• Understand journeys and trends
• Gather and synthesize market intelligence by actively engaging internal and external resources including customers, bank representatives and business owners. Industry experts and vendors. Stay attuned to emerging technologies and happenings in the space

3. Ensure the Business Segment Marketing strategy and annual plan are working to accelerate the Business Segment and FNBO

• Appropriately driving efforts for Business Segment key focus areas
• Working collaboratively with and conveying efforts to key stakeholders across the enterprise; ensuring alignment
• Develop strategies that are collaborative, supporting Business Segment primary team approach - partnering with other groups across the segment to bring additional bank capabilities to businesses

4. Assist in defining the go-to-market strategy, positioning, customer experience requirements and identifying target customers

• Utilize data and analytics to improve marketing efforts by understanding customers, markets, channels and products
• Influence key stakeholders through logic, persuasion, inspiration, analytics and financial justification

5. Continuous Improvement: Provide input to Manager to enhance work group/team effectiveness

• Identify and recommend opportunities and provide input on the enhancement of policy and procedure

6.Cross Functional Working Relationships (CFWR): Work collaboratively with peers and management to maintain Service Level Agreements with all assigned CFWR

• Consult with strategic partners and understand the bank's key business needs
• Collaborate with other team members, marketing, business partners and sales teams to identify, define and validate marketing plan strategy, results, and integration touch-points

7. Compliance: Understand and comply with bank policy, laws, regulations, and the bank's BSA/AML Program, as applicable to your job duties

• Complete compliance training and adhere to internal procedures and controls, as required.
• Report any known violations of compliance policy, laws, or regulations.
• Report any suspicious customer and/or account activity
• If applicable, ensure direct reports meet the above requirements and take action to address employee performance issues

8. Professionalism/Attendance: Exhibit professional behavior and promote positive working relationships. Maintain regular and predictable attendance in alignment with departmental/divisional policy

Required Qualifications:

• BA/BS degree required
• Knowledge and experience of the financial services industry
• 5+ years' experience in marketing, business ownership or marketing program management
• Demonstrated experience prioritizing and handling multiple projects
• Knowledge of enterprise marketing and sales processes
• Must have excellent verbal, written, and presentation skills
• Strong communication and project coordination skills, with an ability to work effectively with Sales and Business Development to lead and execute on a wide variety of product marketing initiatives.
• Strong organizational, analytical and execution skills
• Capable of strategic thinking and moving strategic plans into action
• Successful budget management experience

Desired Qualifications:

• MBA, advanced degree or experience with business ownership
• Previous experience in bank industry or marketing of commercial/corporate banking, Ag, Transportation, Healthcare, or CRE
• Previous experience with B2B marketing, customers and market dynamics
• Experience with Salesforce, Salesforce Marketing Cloud, customer journeys
• Experience with Adobe Workfront

This is a hyrbid remote role where a few days each week are spent working from home and a few days are spent in the office at First National Tower.

Equity, Diversity, & Inclusion:

FNBO is committed to belonging, inclusion, diversity and equity. We are committed to intentionally and proactively creating pathways to success for historically underrepresented populations. To accomplish this, we foster a culture of belonging and inclusion so that every employee is valued, and has opportunity and the ability to make an impact. FNBO strives to reflect the diversity of the communities we serve in the makeup of our workforce.

See the full FNBO Equity, Diversity, & Inclusion Statement here

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

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