Marketing Strategist - Remote at Principal Financial Group (Des Moines, IA)

| Des Moines, IA
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As a Marketing Strategist you'll provide strategic marketing to key external and internal audiences for the Retirement and Income Solutions business unit and across the enterprise. You'll assist with developing innovative and meaningful engagement strategies to help plan sponsors confidently manage and feel informed about administering the plan, while elevating the Principal® brand as a trusted leader for retirement expertise.

You'll help expand the reach and impact of recurring plan sponsor touch points, such as newsletters and webinars, to engage and activate target audiences. You'll leverage customer insights, provide research-based customer points of view and strategic marketing guidance to the business and assist in influencing and briefing leaders and decision makers at all levels.

Other kinds of things you'll do include:
  • Work cross-functionally with teams to build compelling, researched based points of view and campaigns to drive awareness and support for the retirement business and Principal brand.
  • Cultivate a solid understanding and application of customer insights, metrics, target market research, marketing, and competitive trends.
  • Develop trusted business partner relationships through providing strategic marketing consultation and go-to-market strategies to solve for client and business needs.
  • Track, analyze and communicate results. Use results analysis to improve future outcomes.
  • Perform other job-related duties or special projects as required.


  • Bachelor's degree or equivalent.
  • 4+ years of related work experience.
  • Experience helping to building strategic marketing programs that deliver strong results.
  • Knowledge of the marketing profession and modern marketing strategies.
  • Ability to translate data analytics into implications.
  • Ability to understand complex technical information to create appealing and concise narratives.
  • Solid strategic and critical thinking skills.
  • Ability to influence to bring stakeholders together to deliver a consistent message.
  • General understanding across the entire customer journey with Principal
  • As well as an understanding of the competition and market opportunities and customer experience
  • Some travel required, including overnight stays

Preferred skills:
  • General understanding of Principal business, products and industry along with understanding or experience with identified audience.
  • Financial Services experience.
  • Understanding of how marketing automation tools work to execute marketing campaigns.

Salary Range Information

Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.

Salary Range

$73100 - $142800 / year

Additional Information

Work Environments

This role offers the ability for in-office, hybrid (blending both office and remote work in a typical workweek), and remote work arrangements. You'll work with your leader to determine which option may align best based on several factors.

Work Authorization/Sponsorship

At this time, we're not considering candidates that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States? This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. and

Investment Code of Ethics

For Principal Global Investors positions, you'll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

While our expertise spans the globe, we're bound by one common purpose: to foster a world where financial security is accessible to all. And our success depends on the unique experiences, backgrounds, and talents of our employees - individually and all of us together. Explore our core values, benefits and why we're an exceptional place to grow your career.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

LinkedIn Remote Hashtag

More Information on Principal Financial Group
Principal Financial Group operates in the Fintech industry. The company is located in Des Moines, IA. Principal Financial Group was founded in 1879. It has 18000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 75 open jobs at Principal Financial Group, click here.
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