Marketing Strategist (CRM)

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We are looking for an experienced Marketing Strategist to join the Customer Marketing Team, who has a focus in omnichannel owned channel strategy, 1st party data, campaign design and research. This positive, forward-thinking team member will support the strategy team across channel experience and lifecycle design to discover use cases, improve customer digital touchpoints & deliverables that drive client business goals.

Role and Responsibilities

  • Bring strategic ideas to the table and innovate with team members on approaches to improving customer experience, conversion & retention rates.
  • Research products, services and current strategies to identify new opportunities with existing accounts.
  • Ownership of strategic deliverables across client accounts, deliverables could include but not limited to:
  • Able to populate a strategic framework with information learned throughout a client engagement and deliver strategic recommendations with confidence.
  • Able to own discovery sessions to articulate client use cases & needs, to identify a horizon based roadmap.
  • Able to research & write white papers and one sheet documents
  • Able to research, consolidate and present findings.
  • Collaborate with account and leadership teams to present strategic thinking to clients
  • Ideate and present proactive recommendations to account & delivery teams, guiding them in the right direction and defining quality standards.
  • Support new business pursuits, understanding the opportunity, establishing activities & outputs, and supporting the team to help estimate hours/quoting.

Preferred Qualifications

  • Experience with 1st party data and owned customer channels
  • Experience with digital marketing strategy, testing and deployment, including email, text and push notification campaigns
  • Awareness of loyalty programs, and experience with customer lifecycle engagement and digital experience comms planning.
  • Preference given to candidates with experience & working knowledge of enterprise MarTech, including current Adobe Campaign and/or Salesforce Marketing Clouds.
  • Preference given to candidates with understanding of CDPs and activating data for customer marketing personalization across channels.
  • Understanding of loyalty programs, and lifecycle design experiences to influence customer behavior across digital channels.
  • Experience with website and search personalization
  • Strong understanding with the value of SEO strategy, SEO campaigns and integration as part of omnichannel solution.
  • Strong understanding of CRO strategy and website personalization.
  • Experience & knowledge of enterprise personalization, including current Google Marketing Cloud, Google AdWords/Analytics, AEM, Adobe Target, Aquia Personalize, and others.
  • Experience & knowledge of organic/paid social/search campaigns 
  • Has experience quickly learning the capabilities of new technologies and identifying realistic use cases of the technology
  • Ability to be comfortable progressing work with ambiguity and incomplete knowledge.
  • Has the mentality of an Autodidact


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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

Bounteous is willing to sponsor eligible candidates for employment visas.

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An Insider's view of Bounteous

What does your typical day look like?

There is no typical day for a Data Scientist. Some days I am heads-down coding 80% of the time; others are filled with multiple client presentations, internal discussions, or even writing a blog post. Being able to utilize my data science knowledge and make an impact on clients' business is an incredibly rewarding experience for me.


Data Scientist

What are Bounteous Perks + Benefits

Bounteous Benefits Overview

Yes, we offer competitive paychecks and annual bonuses, but we also offer top-of-the-line healthcare, vision, dental, disability, and life insurance; flexible spending accounts, including transportation savings; 401(k) benefits; and a take-what-you-need vacation policy. At Bounteous, rewarding our people for a job well done is the most important job we do.

You could say our perks start with free craft brew (including Bounteous' own) at Beer O’clock or with the Friday lunches and snacks all day, every day. Offering flexible working hours and choosing from two comfortable offices in public transportation and restaurant-friendly locations are definite pluses. For some, it’s the shiny new Apple computers and displays. For others, it’s our annual Hackathon, lunch and learn sessions, a tech conference, or certification opportunity. Or maybe it’s simply the camaraderie during an annual 5K, a bunch of coworkers kicking back and playing games during happy hour, a competitive dodgeball tournament, or bringing a date to our annual holiday bash. No matter which is your favorite, Bounteous is never short on perks!

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

First-rate salary, “Take What You Need” vacation policy, and competitive bonus incentives • The opportunity to work side-by-side with smart, passionate team members and to be paired with a Mentor and Career Coach to help you reach your personal and professional development goals! • Amazing, holiday parties and frequent team activities, get-togethers, shindigs, and powwows, including an annual Hackathon! • An incomparable benefits package for you and your family, including: 401(k) retirement; fully paid premiums for healthcare, long-term disability, and life insurance; and dental and vision programs • Opportunities to regularly participate in community volunteer events and our charitable contribution program

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