Marketing Specialist

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Collegis Education is a marketing and technology education solutions company that offers industry-leading services for colleges and universities of every size in every sector. Using a proactive and data-driven approach, Collegis Education empowers institutions to make a broader impact by providing insights that help grow enrollments, improve student outcomes and optimize expenses. With several decades of experience working within the higher education industry, the team at Collegis Education was founded within the walls of a college and expanded to help change more lives through education. Currently, the infrastructures established by Collegis Education support more than 40,000 students nationwide. For more information about Collegis Education, please visit www.CollegisEducation.com .

The Marketing Specialist role at Collegis Education is an ideal position for someone eager to gain experience within a variety of marketing disciplines. This individual will contribute to the development of various marketing activities that support a Collegis partner including: content marketing, virtual event marketing, channel strategy, demand generation, lead nurturing and sales enablement.

The Marketing Specialist will support the corporate marketing team within Collegis by helping to execute the strategic marketing plan to grow corporate partnerships and drive performance for an established regional institution. This person must have a commitment to executional excellence, an aptitude for organization and follow-through as well as strong communication skills.

About Collegis: Collegis Education is a leading provider of managed technology and marketing services for the higher education market. Visit collegiseducation.com to learn more.

Primary Responsibilities, Essential Functions and Requirements:

  • Supports the implementation of marketing strategies by assisting with the development of materials across both the print and digital space
  • Responsible for executing marketing launch activities to support new partnerships
  • Writes effective creative briefs that clearly outline objectives and expectations to internal cross-functional partners include designers, writers, and web developers
  • Develop sales email and presentation templates and collateral to ensure messaging and position aligns with overall strategic plan
  • Assists with compiling performance analysis and makes recommendations for continuous improvement and optimization
  • Ensures marketing materials are current, compelling and accurate including managing a portfolio of print, digital and web assets
  • Organizes and communicates sales tools and marketing resources to internal sales partners
  • Maintains competitive analysis and SWOTs for the corporate channel
  • Assists with administrative duties such as budget management, invoice routing and collateral usage reporting
  • Adhere to the appropriate information security policies based on the sensitivity of company data and report any security related issues



Requirements

  • 1-3 years' experience in the marketing or related function within a corporate, agency, or a freelance setting
  • Strong interpersonal skills with an ability to work collaboratively with cross-functional team members both in-person and within a virtual/remote setting
  • Understanding of the various digital and traditional marketing channels
  • High attention to detail and ability to manage multiple projects simultaneously and deliver on time
  • Knowledge of PowerPoint and ability to assemble compelling presentations for both internal and external audiences
  • Working knowledge of the entire Microsoft office suite
  • Excellent written and verbal communication skills
  • Critical thinking and analytical skills



Education, Certifications and Licensures:

  • BA or BS degree required preferably in Marketing, Communications, Business or a related field



Collegis Education is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation.

More Information on Collegis Education
Collegis Education operates in the Edtech industry. The company is located in Bloomington, MN, Oak Brook, IL and Maitland, FL. Collegis Education was founded in 2013. It has 370 total employees. To see all jobs at Collegis Education, click here.
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