Marketing Research Associate
Integral Ad Science (IAS) is a global technology and data company that builds verification, optimization, and analytics solutions for the advertising industry and we’re looking for a Marketing Research Associate to join our Insights team. If you are excited by technology that has the power to handle hundreds of thousands of transactions per second; collect tens of billions of events each day; and evaluate thousands of data-points in real-time all while responding in just a few milliseconds, then IAS is the place for you!
As a Marketing Research Associate you will play a key role in providing research expertise and data-backed perspectives throughout the company. In this position, you will leverage your market research skills to translate business questions into primary research projects, deliver actionable insights and thought leadership materials and support ongoing data needs across the organization.
What you’ll get to do:
- Support the planning, design, execution, analysis, and reporting of primary and secondary research initiatives worldwide, delivering actionable insights that position our company as leader in the industry
- Apply a variety of research methodologies and techniques, including online surveys, in-depth interviews, neuroscience research, voice of the customer, desk research and more
- Liaise with internal stakeholders and third-party research vendors to ensure company-wide research needs are met
- Manage research projects end-to-end, including survey design, analysis of results, report development and presentation of findings to internal and external stakeholders
- Partner with cross-functional teams to produce high quality deliverables, assist in the development of communication strategies and support the creation of marketing campaigns that will promote key research findings
- Employ online research tools, including Momentive, Qualtrics and eMarketer
You should apply if you have most of this experience:
- Bachelor’s degree
- 1-2 years experience with primary research, both qualitative and quantitative
- Robust understanding of research methods and best practices with the ability to provide effective solutions
- Knowledge of online survey tools such as Momentive (fka, SurveyMonkey) and Qualtrics
- Experience working with primary research vendors (e.g., Forrester, GfK, Ipsos, YouGov)
- Excellent storyteller with the ability to transform quantitative data into engaging stories with actionable insights
- Strong presentation skills
- Ability to work collaboratively and effectively in a dispersed team environment
- Proficiency in Excel/Sheets and PowerPoint/Slides strongly preferred
- Some experience with data analytics desirable
- Knowledge of SQL, Looker and Snowflake, Hue, Power BI or Tableau a plus
About Integral Ad Science
Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS equips advertisers and publishers with both the insight and technology to protect their advertising investments from fraud and unsafe environments as well as to capture consumer attention, and drive business outcomes. Founded in 2009, IAS is headquartered in New York with global operations in 18 offices across 13 countries. IAS is part of the Vista Equity Partners portfolio of software companies. For more on how IAS is powering great impressions for top publishers and advertisers around the world, visit integralads.com.
Equal Opportunity Employer:
IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.
California Applicant Pre-Collection Notice:
We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].
To learn more about us, please visit http://integralads.com/ and https://muse.cm/2t8eGlN
Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.
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