Marketing Operations Specialist at 3Play Media

| Boston, MA
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3Play Media is a rapidly growing, profitable technology company with a startup culture making a huge impact on the way people consume online media. We provide premium captioning, transcription, audio description, and translation solutions to over 5,000 higher ed, enterprise, media, and government customers. Our goal is to simplify the workflow through flexible APIs, a secure online account system, and integrations with a multitude of players, platforms, and lecture capture systems. We got our start in 2007 out of MIT Sloan and we are based in Boston, MA.
We are looking for a Marketing Operations Specialist to join our marketing team. This role will be responsible for managing and enhancing our marketing systems and operations. This role is unique in that it will be involved with the operations of two separate marketing instances: new business/customer marketing and marketing to our remote workforce, consisting of thousands of independent contractors.
If you love solving puzzles and get a thrill out of working through a difficult problem, this is the role for you! You must be logical, detail oriented, and not afraid of coming up with creative solutions. You're curious and seek out ways to learn and grow. You have a strong philosophy on how to run efficient marketing operations and are not afraid to speak up or make recommendations to align with that technical view. You enjoy working collaboratively and thrive on helping others succeed. You feel comfortable "under the hood" of marketing systems and look for any opportunity to improve them. You rely on and can demonstrate insightful reporting and analytics skills.
DAY TO DAY:
  • Contribute to our marketing operations, systems, and infrastructure. Constantly be aware of any concerns, inconsistencies, and data issues - and work proactively to address them.
  • Be an in-house HubSpot expert and use this expertise to create efficient and effective programs. You'll manage HubSpot lists, workflows, integrations, contact settings, forms, reports & analytics tools, and sales pro tools.
  • Manage our HubSpot contractor marketing portal. You'll be responsible for the operations of our contractor marketing program, reporting on progress, and interfacing with our development team to sync the necessary data from our application.
  • Be a technical resource for and lend your operations expertise to marketing team members running campaigns with HubSpot tools, as well as to other stakeholders. Including, but not limited to knowing what information we have, how to use it, and where to find it.
  • Create and execute operational strategy. Know who to loop in from what team, how to effectively route information, and how to create a smooth user experience both internally and externally.
  • Understand the key metrics for performance and identify the best, easiest way to measure and monitor those KPIs. Create reports and analyze progress on data like customer or contractor acquisition cost, attribution, and lead flow.
  • Ensure effective lead flow and conversions. Effectively communicate fixes and changes.

WHO YOU ARE:
  • Bachelor's degree or equivalent experience
  • Experience building and maintaining HubSpot infrastructure
  • Meticulous attention to detail - this is a job for someone who knows the impact of a small change and checks their work thoroughly
  • Ability to multitask in a fast-paced environment
  • Desire to work cross-functionally and collaboratively
  • 2-3 years experience with marketing operations and automation - preferably within a B2B company
  • Experience with some of the following (the more the better!): A scripting language (javascript, python etc.), SQL, Google Analytics, Zapier or similar API integration tool
  • Analytical and data-driven approach to marketing
  • An idea-generator: someone who will constantly be working to improve our systems and better support the marketing and sales teams

OUR PROMISE TO YOU:
  • We have an awesome work environment! Our team works hard but loves to have fun. We have company sponsored events like 3plympics, holiday tastings, summer outings and much more.
  • The work is exciting and gratifying, and you would make a direct impact on our success.
  • Located right in the North End with plenty of space and natural light. Our kitchen is always stocked and we subsidize transportation costs.
  • From professional growth and development opportunities to competitive compensation and personalized benefit plans, we've got you taken care of.
  • We display, respect, and embrace inclusion. 3Play Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected federal, state or local laws.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • AWSLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Twitter BootstrapLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • CanvaDesign
    • MiroDesign
    • PhotoshopDesign
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • DocuSignCRM
    • HubSpotCRM
    • MarketoCRM
    • MarketoLead Gen
    • ZoomInfoLead Gen

An Insider's view of 3Play Media

What’s the vibe like in the office?

I love that I'm constantly learning and being challenged. No matter what, I love how my ideas are valued and heard – at 3Play, you really feel like you're part of the company & you can directly see how your efforts are leading to the company's success.

Sofia

Marketing Programs Manager

What's the biggest problem your team is solving?

What my team is trying to solve isn't necessarily a problem... the company keeps on growing, and we're just trying to keep up!

Amanda

Office Manager

How has your career grown since starting at the company?

My experience at 3Play has been a whirlwind – I was hired for content production in 2014, and now I'm the VP of Marketing! I currently manage our marketing team, strategy, & operations.

My background is a testament to how the company feels about promoting internally, and I'm grateful I was given the chance to prove I could make an impact.

Lily

Vice President of Marketing

What is your vision for the company?

We're at the forefront of making video the ultimate tool for learning, communication, and entertainment. One day, nearly every video will be accessible.

This presents exciting (and daunting) operational challenges, which we're taking on full steam ahead to be the unequivocal leader in the space.

Josh

Co-Founder, Chief Revenue Officer

How do you collaborate with other teams in the company?

The culture is generally quite open, and people are very friendly – they're just a ping away, always ready to help!

We also have an event called "3Play Palooza," that encourages company collaboration across teams to collectively understand & tackle various challenges we face.

Neel

Senior Software Engineer

What are 3Play Media Perks + Benefits

3Play Media Benefits Overview

At 3Play Media we know that a company is only as good as its people, which is why we want ours to have everything they need to feel great. We offer comprehensive health insurance benefits.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
We have lots of mini committees like Social Committee, Accessibility Committee, D&I Committee & 3Play Palooza Committee - each of which organizes events at 3Play focused on our mission and values.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 8 weeks of parental leave. For employees with the company 6 months or more, the first 6 weeks are paid at 100% of base salary.
Flexible Work Schedule
We provide employees with a flexible work schedule that includes flexible start and end times as well as during the day.
Remote Work Program
Our remote work program includes work from home during the COVID pandemic and at all other times work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
We have an annual summer outing for our employees and their families.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Customized development tracks

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