Marketing Operations Manager
About Dandy
Dandy is a business-in-a-box for dentists. Our vision is to become the operating system for every dental office in America by leading the transition to digital dentistry for the $200 billion industry. Headquartered in New York City, Dandy is backed by the world's leading venture capital investors.
About the Role
As we grow our go-to-market strategy, we’re looking for an operationally driven marketer to manage our marketing technology platforms and help scale our growth through efficient processes and workflows.
What You'll Do
- Own and execute technology operations across the entire marketing tech stack including tools such as: Marketo, Chili Piper, Salesforce, Unbounce, Bizible, Segment, and Google Analytics
- Manage, maintain and enhance the lead engine from lead capture through their entire customer journey
- Partner with marketing and sales leads to properly enable the sales teams with the right data and information to progress prospects through the funnel
- Consistently identify actionable improvements across our platforms to streamline production and reduce internal and external friction in processes
- Configure, execute, and manage a process that allows the broader marketing team to be self sufficient in creating repeatable and scalable marketing campaigns
- Monitor and manage data hygiene, the statuses of marketing leads using Salesforce and Marketo, and identify operational improvements
- Partner with revenue operations to evolve lead and account scoring to help SDRs and Sales prioritize warm leads
- Evaluate new technologies and add-on applications to improve and optimize marketing team performance
- Standardize and manage a multi-touch attribution model and provide recommendations and insights
What We're Looking For
- 4+ years in a marketing operations role
- Outstanding knowledge of a modern marketing tech stack including marketing automation (we use Marketo), Salesforce, SQL/Looker, Bizible, and Google Analytics
- Experience in B2B high growth tech company
- Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
- Excellent written and oral communication skills with a proven track record of transforming data into insights
- Overall track record of professional and academic success
- With the above stated, we are open to candidates of all backgrounds and encourage you to apply if interested!
Bonus Points For
- Outstanding professional references to share
- Experience with SMB B2B marketing motions
- Experience thriving in blitz growth environments
- Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
What Benefits We Offer
- Fully sponsored best in class healthcare including medical, dental, and vision
- Competitive salary and equity packages
- 401k program
Dandy is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.