Marketing Operations Manager

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Job Type
Full-time
Description
Engrain has transformed the way people find, lease, and manage properties. Engrain provides a holistic suite of mapping solutions built specifically for the real estate industry to provide stunning unit-level map visualizations that integrate with countless websites and property tech applications. Our revolutionary, unit-level map data and interactive visuals within our SightMap, TouchTour and Asset Intelligence product lines allow both property owners and prospective renters to better ensure occupancy and drive revenue.
As the Marketing Operations Manager, you will have the opportunity to be a part of Engrain's growth and dynamic culture. This role will support the execution, maintenance and continuous improvement of marketing programs, automation, and other technology platforms necessary to enable the marketing team to perform in a fast-paced, results-oriented environment.

  • Oversee strategic and operational initiatives across marketing and with other functions to drive performance improvements, continuously enhance the impact of marketing and help the company continue along its fast growth trajectory.
  • Collaborate across functions to structure problems, conduct analysis, and drive to solutions through a rigorous, data-driven process.
  • Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed.
  • Provide technical and functional knowledge to projects that contribute to overall direction across teams
  • Lead others by sharing solutions and problem-solving approaches
  • Make technical and project decisions for the team
  • Implement technical and strategic decisions across teams


Who you are...

  • Proactive and solutions-oriented with a passion for troubleshooting
  • Strong analytical and problem-solving skills with extensive technical knowledge
  • Advanced Microsoft Excel / G-Suite apps / Salesforce knowledge including experience with digital campaign data analysis, macros and advanced formulas, and writing scripts
  • Ability to work cross-functionally to aggregate data and develop takeaways and learnings for future marketing programs
  • Strong project management skills and the ability to think strategically and manage multiple projects simultaneously
  • Self-starter who can operate with little guidance and proactively inform and influence others
  • Excellent written and verbal communication skills to communicate effectively across different levels of management.rive in a dynamic, fast-paced and sometimes ambiguous environment


What you'll do...

  • Design, develop and maintain core marketing operations processes
  • Manage day-to-day processes between Salesforce, Active Campaign, PandaDoc, Google Analytics and other critical systems, and ensure they work together to produce accurate data
  • Partner closely with the Demand Generation, Field Marketing, and Sales teams to provide insights to improve pipeline velocity and conversion rates based on data and analytics
  • Own the marketing database and ensure data is clean, complete, and organized to enable clear segmentation and reporting
  • Utilize effective written and spoken communication skills for data storytelling and education of marketers on technology and best practices
  • Drive transparent and strong Marketing and Sales alignment with clear processes, reports and dashboards
  • Own Salesforce Campaign tracking and drive closed-loop reporting
  • Lead marketers in utilizing advanced features of the marketing platforms (A/B testing, dynamic content, etc)
  • Utilize strong project management skills to track and deliver critical marketing system projects and operational projects on time
  • Manage data accuracy, including updating, deduplication, importing and exporting records, and ongoing maintenance
  • Provide the Marketing team with data-based actionable consultation on program and campaign enhancements or opportunities
  • Evaluate and implement additional systems and tools to help optimize marketing's reach
  • Work closely with the Senior Vice President of Marketing on measuring the impact of Marketing
  • Working across teams to aggregate information, establish process improvements and proactively communicate updates
  • Strategic mindset in monitoring and reporting on competitive, industry-wide marketing initiatives to identify opportunities
  • Excellent time management skills and the ability to manage multiple complex projects simultaneously


Requirements
What you offer us...

  • 7+ years in B2B marketing and demand gen in a SaaS environment with experience in Salesforce platform and automation systems
  • Proven experience managing marketing technology systems
  • Strong team player, strong collaboration skills
  • Knowledge of marketing operations best practices, digital marketing, campaign strategy and management, A/B testing, conversion optimization
  • Ability to thrive in a fast-paced, unpredictable environment
  • Experience with project management and cross-functional collaboration
  • Salesforce CRM Experience


What we offer you...

  • Salary Disclosure for Colorado: minimum base salary of $90,000-$110,000. Final offer amount is determined by factors including years and depth of candidate's experience, certifications, and skill set alignment to the job requirements
  • Various health, dental and vision insurance plans to choose from
  • 2-10 weeks of paid parental leave + additional paid and unpaid leave options
  • Up to 18 days annually of PTO & 10 holidays per year
  • Dog-friendly office
  • 401k match up to 4 percent
  • Annual stipend for personal growth through our Grow450 program
  • On-site amenities include a professional fitness center, flexible & modern workspace, coffee bar, happy hour taps & team member lounge


All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or any other legally protected status.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • D3JSLibraries
    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Backbone.jsFrameworks
    • CodeIgniterFrameworks
    • LaravelFrameworks
    • Node.jsFrameworks
    • MemcachedDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • XDDesign
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

An Insider's view of Engrain

What’s the vibe like in the office?

You're likely to run into a friendly face who's genuinely interested in how your day is going. Although we don't take ourselves too seriously, we know how to hustle to get the job done. Perks include a self-service bar with beer on tap, Starbucks coffee machine, jigsaw puzzle table & a meditation room. We work hard, but know how to unwind.

Darlene

Office Manager

What projects are you most excited about?

SightMap Asset Intelligence, for me, is the most interesting and exciting project we are working on. There are tons of obstacles and problems to solve in this space and I would recommend anyone who owns a multi-unit apartment building look into this product. We're building some really cool things.

Ryan

Lead Software Engineer

What makes someone successful on your team?

Being adaptable to changes is the name of the game on the implementation team. To be successful you have to be able to adhere to new processes and take a swing at different practices to find the most efficient routes to success.

Sam

Implementation Specialist

How do you empower your team to be more creative?

My focus every day with our creative team is to give them a defined lane to creatively explore. Consistent quality work, especially within a creative space, begins with clearly outlined goals and personal expectations. Empower your creative team by giving them context in order to change the conversation from subjective to strategic.

Andre

Creative Director

What are Engrain Perks + Benefits

Engrain Benefits Overview

Some perks (and quirks) you'll find around the office include a self-service bar with beers on tap, a Starbucks coffee and Nespresso machines, jigsaw puzzle table, and a nursing mother's room. We have access to an on-site fitness center and are a stone's throw away from the RTD LightRail. Whether you are looking for various employee health care benefits, competitive 401K plans, or generous PTO, Engrain is the place for you. We all work hard at what we do, but we also know how to unwind and care for each other.

Culture
Volunteer in local community
Engrain regularly participates in community philanthropic activities such a food drives, holiday angel trees and more.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
In-person revenue kickoff
Employee awards
Flexible work schedule
Health Insurance + Wellness
Disability insurance
Dental insurance
100% of employee's dental insurance paid by the company
Vision insurance
100% of employee's vision insurance paid by the company
Health insurance
100% of employee's health insurance paid by the company
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Child Care & Parental Leave
Generous parental leave
We provide up to 10 weeks of parental leave for the primary caretaker. Engrain also provides 2 weeks of leave for the secondary caretaker.
Family medical leave
Company sponsored family events
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Company-sponsored outings
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Mother's room
Onsite gym
Professional Development
Lunch and learns
Promote from within
Continuing education stipend
We offer $400 annually for continuing education or an enrichment activity of your choosing.
Online course subscriptions available
Paid industry certifications

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