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Marketing Operations & Analytics Lead, DocSend at Dropbox

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Role Description
This role will join DocSend’s marketing leadership team to own strategy and execution of marketing operations and analytics. DocSend was acquired by Dropbox in 2021; you’ll be joining the company at a key time to lead marketing integration efforts that will set us up for long-term success. This will include unified CRM initiatives as well as migration from Hubspot to Marketo. You’ll also be instrumental in helping build out DocSend’s marketing analytics capabilities to prove out attribution of marketing channels and activities.
This is a highly cross-functional role where you’ll form deep partnerships with colleagues in the Dropbox marketing ops, marketing analytics, growth, sales, data science, and marketing orgs. You’re a strong candidate if you have deep marketing operations experience, including experience serving as an admin for marketing automation platforms; experience with data analysis, visualizations, and dashboards; a solid working knowledge of marketing tactics and channels; and love digging into numbers to mine for actionable insights. 
Join us to lead long-term, lasting impact for an exciting part of Dropbox’s business. The role has one direct report currently, a marketing ops specialist, with the potential to build out a larger team including a marketing analyst. 
  • Lead marketing operations and analytics for the DocSend team, from strategy to execution. 
  • Partner with stakeholders across the Dropbox org to strategically align DocSend’s marketing ops practices 
  • Act as a trusted and strategic Marketing Operations business partner/subject matter expert to marketers and the leadership team; stay on top of industry best practices and trends in the MarTech space
  • Actively monitor, analyze, and report on the health of the marketing funnel, including investigating and troubleshooting any issues. Work cross-functionally with Data Science and Marketing Leadership to establish relevant OKRs, KPIs, and other analytics reporting from quarter to quarter. 
  • Improve existing marketing dashboards; build attribution models and new dashboards per business needs. Provide business insights that will optimize marketing investment.
  • Strategically evaluate and onboard new vendors into the DocSend MarTech stack
  • Ensure execution compliance within regional regulatory requirements, including: GDPR, CCPA, CAN-SPAM, CASL, etc.
  • Work with existing vendors to refine and improve usage of existing tech stack
  • Be a proactive problem solver with strong communication as well as project management skills to relay your findings and solutions across technical and non technical audiences
  • Passionate about leveraging technology and data to aid your day-to-day execution and designing automation workflows
  • Ability to work independently, influence outcomes, navigate a matrix-organization and collaborate with partners and leadership to drive accountable results to reach target goals
  • Serve as a power-user of our marketing systems, provide training and enabling of marketers
  • Collaborate with fellow Marketing Operations & Technology team members on ad hoc analysis, brainstorming sessions, and projects - one team, one mission.
  • Provide management and mentorship for 1-2 direct reports.
  • 6+ years marketing operations experience; 5+ years serving as an admin for marketing automation platforms
  • Deep understanding of Salesforce (object relationships, data architecture, expert campaign management, workflows and third party integrations) and Salesforce integrations with marketing automation platforms 
  • Expertise in Hubspot and Marketo
  • Experience managing an integration from one marketing automation platform to another (bonus points if specifically Hubspot-Marketo)
  • Data-driven background (plan, track, make decisions based on metrics). Strong proficiency with Excel, Google Analytics, Data Studio, Tag Manager, and business reporting tools.
  • Excellent organizational, project management skills and attention to detail; ability to lead multiple priorities and tasks simultaneously.
  • Eye for building systems in a scalable way
  • History of working cross-functionally with Content Marketing, Product Marketing, Partnerships teams, Sales, CS, Support, and Product/Engineering
  • Experience with lead scoring and website personalization tools such as LeanData, MadKudu, Mutiny 
  • Experience with Periscope/Sisense, ChartMogul, Tableau
  • Experience with marketing ops at a product-led growth company (bonus for PLG + Sales-led bifurcated funnels)
  • HTML/CSS and/or SQL experience
  • Experience managing a small team
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Technology we use

  • Engineering
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    • FluxLibraries
    • jQueryLibraries
    • ReactLibraries
    • HadoopFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • HBaseDatabases
    • MemcachedDatabases
    • RedisDatabases

What are Dropbox Perks + Benefits

Dropbox Benefits Overview

We’re proud to offer benefits that help all Dropboxers take care of their holistic selves, so they can keep flowing at work.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Restricted work hours
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
In addition to our Unlimited Vacation Policy, Dropbox also has one companywide PTO day a month
Paid Volunteer Time
At Dropbox, this is called 'Recharge'
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

We began a new 'Perks Allowance' in 2021 when we went Virtual First. Dropboxers are provided a generous individual allowance to spend on what perks really matter to them while at home- whether that's wellness, caregiver support, productivity, ergonomics, learning, food services, afterschool programs for kids, or something else! Read more here: https://bit.ly/3uM0gG3

An Insider's view of Dropbox

How would you describe the company’s work-life balance?

In the first time in over a decade, I’ve been able to actually have work life balance and to develop healthy habits because of Virtual First. My commute time is now filled with a morning workout and the end of my day now looks like being able to cook for myself. I also was able to move closer to family, which means the world to me.


Diversity Program Manager

What's the biggest problem your team is solving?

In a world that’s radically shifting virtual, it’s exciting to be at a company aiming to solve a lot of the problems at the crux of the transition. I’ve been working on projects that help small businesses using Dropbox collaborate and improve their overall user experience.


Software Engineer

How does the company support your career growth?

Dropbox has provided me a great opportunity to work with some of the top talent in the industry. The amount of creativity and innovation I have been apart of has been amazing. Whether you’re an individual contributor or a VP, Dropbox provides amazing opportunity, training, and support for your career.


Head of Physical Infrastructure

What is your vision for the company?

I see the 40-hour office workweek becoming a thing of the past. Employees will escape grueling commutes and gain more control over their day. The workplace will now be wherever work happens, and the workweek will be whenever work happens best for each person. We'll grow stronger as we integrate dispersed talent with diverse perspectives.


Co-founder and CEO

How does the company support your career growth?

There’s always an opportunity to pivot and learn new skills or internally transfer to a team that’s outside your normal scope of work. The humility and empathy that Dropboxers have is unlike anywhere else I’ve worked. There’s always going to be someone on the other side willing to bring you in on a project or mentor you.


Content Marketing Operations

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