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Marketing Operations & Analytics Lead, DocSend

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Role Description

This role will join DocSend’s marketing leadership team to own strategy and execution of marketing operations and analytics. DocSend was acquired by Dropbox in 2021; you’ll be joining the company at a key time to lead marketing integration efforts that will set us up for long-term success. This will include unified CRM initiatives as well as migration from Hubspot to Marketo. You’ll also be instrumental in helping build out DocSend’s marketing analytics capabilities to prove out attribution of marketing channels and activities.

This is a highly cross-functional role where you’ll form deep partnerships with colleagues in the Dropbox marketing ops, marketing analytics, growth, sales, data science, and marketing orgs. You’re a strong candidate if you have deep marketing operations experience, including experience serving as an admin for marketing automation platforms; experience with data analysis, visualizations, and dashboards; a solid working knowledge of marketing tactics and channels; and love digging into numbers to mine for actionable insights.

Join us to lead long-term, lasting impact for an exciting part of Dropbox’s business. The role has one direct report currently, a marketing ops specialist, with the potential to build out a larger team including a marketing analyst.

Responsibilities

Lead marketing operations and analytics for the DocSend team, from strategy to execution.
Partner with stakeholders across the Dropbox org to strategically align DocSend’s marketing ops practices
Act as a trusted and strategic Marketing Operations business partner/subject matter expert to marketers and the leadership team; stay on top of industry best practices and trends in the MarTech space
Actively monitor, analyze, and report on the health of the marketing funnel, including investigating and troubleshooting any issues. Work cross-functionally with Data Science and Marketing Leadership to establish relevant OKRs, KPIs, and other analytics reporting from quarter to quarter.
Improve existing marketing dashboards; build attribution models and new dashboards per business needs. Provide business insights that will optimize marketing investment.
Strategically evaluate and onboard new vendors into the DocSend MarTech stack
Ensure execution compliance within regional regulatory requirements, including: GDPR, CCPA, CAN-SPAM, CASL, etc.
Work with existing vendors to refine and improve usage of existing tech stack
Be a proactive problem solver with strong communication as well as project management skills to relay your findings and solutions across technical and non technical audiences
Passionate about leveraging technology and data to aid your day-to-day execution and designing automation workflows
Ability to work independently, influence outcomes, navigate a matrix-organization and collaborate with partners and leadership to drive accountable results to reach target goals
Serve as a power-user of our marketing systems, provide training and enabling of marketers
Collaborate with fellow Marketing Operations & Technology team members on ad hoc analysis, brainstorming sessions, and projects - one team, one mission.
Provide management and mentorship for 1-2 direct reports.

Requirements

6+ years marketing operations experience; 5+ years serving as an admin for marketing automation platforms
Deep understanding of Salesforce (object relationships, data architecture, expert campaign management, workflows and third party integrations) and Salesforce integrations with marketing automation platforms
Expertise in Hubspot and Marketo
Experience managing an integration from one marketing automation platform to another (bonus points if specifically Hubspot-Marketo)
Data-driven background (plan, track, make decisions based on metrics). Strong proficiency with Excel, Google Analytics, Data Studio, Tag Manager, and business reporting tools.
Excellent organizational, project management skills and attention to detail; ability to lead multiple priorities and tasks simultaneously.
Eye for building systems in a scalable way
History of working cross-functionally with Content Marketing, Product Marketing, Partnerships teams, Sales, CS, Support, and Product/Engineering

Bonuses:

Experience with lead scoring and website personalization tools such as LeanData, MadKudu, Mutiny
Experience with Periscope/Sisense, ChartMogul, Tableau
Experience with marketing ops at a product-led growth company (bonus for PLG + Sales-led bifurcated funnels)
HTML/CSS and/or SQL experience
Experience managing a small team

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Lyndsey Bauers

Senior Director - Core Product

Passion Behind the Product

Cultivating Curiosity and Customer-first Focus

Since joining Dropbox in 2017, Lyndsey Bauers has transitioned between various product management roles before stepping into her current position as interim head of core product, all while embracing complex challenges and receiving ample support from mentors along the way. Curiosity is the lifeblood of Dropbox’s product initiatives. This desire to seek the unknown, coupled with a staunch customer-first focus, informs how Bauers guides her team to accomplish its goals for the year. Bauers is eager to help them shape product decisions in a way that will impact both the company as a whole and those who leverage its products every single day.

It’s really us working as units, where the thing that we’re all prioritizing and incentivized on is how we’re delivering value to the customer.

Sheila Wakida

Senior Director of Software Engineering

BUILDING CULTURE

Creating Impact From Opportunity

When Sheila Wakida first joined Dropbox in 2018, she knew joining the company would offer a supportive culture and a new set of opportunities for her career. Wakida also knew that her personal growth journey relied on her own ability to find passion, excitement and pride in her work. “I attribute my career growth to the unique ways in which Dropbox recognizes impact and hard work, and I’ve learned to focus on creating the most impact out of the opportunities in front of me,” she said. “Dropbox recognizes those who are brave enough to transform challenges into opportunities.”

I strive towards doing the best possible work at the highest level of quality that I can deliver, no matter how big or small the task.

Damian Łukasik

Engineering Manager

ASYNC BY DEFAULT

Supporting Solutions

As the engineering manager for Dropbox’s international growth team, Damian Łukasik spends his days helping a team of engineers build solutions to serve the company’s customers outside of the United States and helping to grow the Poland engineering hub. While his role encompasses an array of responsibilities, Łukasik’s mission is clear across functions: to build a strong foundation for Dropbox’s international team to scale. And he knows exactly what will make that possible: a collaborative internal culture and a customer-centric approach to make the right choices as the team moves forward.

I give my team space to own products and solutions and then support them in making those solutions successful.

What are Dropbox Perks + Benefits

Dropbox Benefits Overview

Essentials: Our essential U.S. benefits include medical, dental, and vision plans, retirement planning and 401k programs, life and disability coverage, and coaching and therapy options offered through Modern Health. Across the globe, we provide financial and wellness benefits in the context of what is relevant and beneficial locally.

Revitalizers: Press the reset button with benefits that help you unplug and restore, such as generous PTO with extended breaks to recharge and full free access to the Peloton Corporate Wellness Program.

Enlightened work: We’ve implemented a handful of policies that make your Virtual First work day work for you, including Core Collaboration Hours, business travel benefits, technology subsidies, access to On-Demand work spaces at no cost to employees, and more.

You and yours: No matter what your family structure looks like, you can support your loved ones with paid parental leave, family leave, lactation consultation options, adult and child care resources, and our global adoption/surrogacy policy.

The whole Dropboxer: Benefits to better serve yourself and your community through access to legal services, paid volunteer time off, exclusive discounts with partnered companies, military leave, and a quarterly allowance given to Dropboxers to use on what really matters to them.

Culture

Volunteer in local community

Partners with nonprofits

OKR operational model

Team based strategic planning

Pair programming

Employee resource groups

Employee-led culture committees

Quarterly engagement surveys

Employee awards

Flexible work schedule

Remote work program

Diversity

Documented equal pay policy

Dedicated diversity and inclusion staff

Mandated unconscious bias training

Diversity manifesto

Diversity employee resource groups

Hiring practices that promote diversity

Health Insurance + Wellness

Flexible Spending Account (FSA)

Disability insurance

Dental insurance

Vision insurance

Health insurance

Life insurance

Wellness programs

Team workouts

Mental health benefits

Transgender health care benefits

Abortion travel benefits

Financial & Retirement

401(K)

401(K) matching

Company equity

Performance bonus

Charitable contribution matching

Child Care & Parental Leave

Childcare benefits

Generous parental leave

Family medical leave

Adoption Assistance

Restricted work hours

Return-to-work program post parental leave

Fertility benefits

Vacation + Time Off

Unlimited vacation policy

Generous PTO

Paid volunteer time

Sabbatical

At Dropbox, this is called 'Recharge'

Paid holidays

Paid sick days

Flexible time off

Office Perks

Company-sponsored outings

Free snacks and drinks

Some meals provided

Company-sponsored happy hours

Recreational clubs

Relocation assistance

Fitness stipend

Home-office stipend for remote employees

Mother's room

Professional Development

Job training & conferences

Tuition reimbursement

Lunch and learns

Promote from within

Mentorship program

Continuing education stipend

Continuing education available during work hours

Online course subscriptions available

Customized development tracks

Personal development training

Apprenticeship programs

Additional Perks + Benefits

In order to be successful in our Virtual First environment we needed to make changes that would allow employees to have more control over both where and how they work. Therefore, we embrace “non-linear workdays” with defined core collaboration hours that overlap across time zones. Beyond that, we encourage employees to design their own schedules to balance collaboration with needs for individual focus. We’ve also moved from “all day syncs” to an “async by default” culture, reserving meetings for discussion, debate, and decision-making, and handling all other work in our deep focus hours.

View full list of perks + benefits

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