Marketing Manager

About The Philadelphia Inquirer, PBC

Since 1829, The Philadelphia Inquirer has been "asking on behalf of the people" by providing essential journalism for the diverse communities of the Philadelphia region. The Inquirer, a for-profit public benefit corporation owned by the non-profit Lenfest Institute, produces Pulitzer Prize-winning journalism that changes lives and leads to lasting reforms. Its multiple brand platforms - including newspapers, Inquirer.com, e-Editions, apps, newsletters, and live events - reach a growing audience of more than 10 million people a month. "In a free state, there should always be an inquirer asking on behalf of the people: Why? Why? Why?" - John Norvell, Inquirer co-founder

Title: Marketing Manager,

Job Purpose/Summary

The Marketing Manager will focus on engagement marketing campaigns, aimed at building habit with The Inquirer's digital audience. They will be responsible for developing and executing marketing strategies to meet our engagement goals, seeing projects through from ideation to post-campaign reporting. Particular areas of responsibility will include special projects, newsletters, registration, first-party data, content recirculation, and alerts.

Responsibilities:

• Work closely with creative, editorial, and business leadership to understand our audience, traffic, and content opportunities, including the role of brand in subscription marketing communication.
• Develop new strategies and oversee ongoing projects to grow The Inquirer's first-party data and marketable email database through newsletter promotion and on-site registration.
• Identify new opportunities for content promotion with the newsroom, evaluating which editorial projects should receive custom campaigns and promotion.
• Partner with the product team to expand content recirculation and personalization on site, with a focus on driving pageviews, return visits, and habit for readers.
• Analyze reader insights, on-site trends, and referral sources to identify segments for growth and extract key insights for future campaigns.
• Independently develop goals and KPIs for each project.
• Work with the analytics team to track projects and report on results, including how projects impact our down-funnel KPIs like conversion and retention.

An ideal candidate will

• be passionate about the intersection of marketing, product, and editorial and be able to move smoothly between all three spaces.
• work independently to manage large, complex projects.
• understand inclusive design, accessibility, and how to build a strong user experience.
• be comfortable working in a fast-paced environment and juggling multiple projects at one time.

• maintain a collaborative work atmosphere by communicating effectively with management and peers.

Other Things To Know

We know not everyone reading this will fit exactly what we've described. We encourage everyone to apply who shares our passion for indispensable journalism and our drive to create a sustainable business model to support it. As an equal opportunity employer, The Inquirer is committed to fostering a diverse and inclusive culture, and we especially encourage members of underrepresented communities to submit an application, including women, people of color, veterans, LGBTQ+ people, and individuals with disabilities.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Other details

• Pay Type Salary

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