Marketing Database Campaign Specialist at Dentsu (Salt Lake City, UT)

| Salt Lake City, UT
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Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 29 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Job Description

The purpose of this role is to independently execute the campaign process, from instruction receipt to file production, with the highest level of accuracy. This role understands, customises and optimises the entire campaign management process, to include new campaign requirements, development test, production execution and quality control.



· Maintains clear and concise client communication on campaign related activities

· Executes campaign deliverables and activities based on client requirements

· Interface directly with internal teams, both US and overseas, to address and manage client requests and communicate status

· Validates work product, results and outcomes using quality assurance best practices

· Participates and documents client requirement gathering through written and verbal methods

· Utilizes change management techniques and best practices


· Bachelor’s degree in information systems, Business Management, or prior experience in campaign systems.

· Experience Adobe Campaign Classic in the email and direct mail channels. Marketo, Unica, Redpoint or SAS MA a plus.

· Experience with Adobe Campaign in workflow development and the ability to understand and support deliveries.

· Basic understanding of database and data management concepts and principles.

· Basic understanding of SQL.

· Experience with Microsoft Word and Excel.

· Experience in the health vertical is a plus.

· Experience with Teams, JIRA is a plus.

· Detail-oriented and organized - able to balance changing workload.

· Excellent verbal communication and comprehension skills.

Additional Information

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

More Information on Dentsu
Dentsu operates in the AdTech industry. Dentsu was founded in 1901. It has 5090 total employees. It offers perks and benefits such as Health Insurance Benefits, Remote Work Program. To see all 438 open jobs at Dentsu, click here.
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