Marketing Content Specialist at Provation (Minneapolis, MN)

| Minneapolis–Saint Paul, MN
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A job at Provation is your chance to make a difference in the lives of medical professionals and their patients who depend on our software each and every day. Provation is the premier software provider of procedure documentation, workflow automation, and clinical decision support solutions and trusted by leading physicians globally. As a market leader for more than 25 years, we proudly serve thousands of hospitals, surgical facilities, physician groups and medical offices, including 19 of the top 20 U.S. hospitals and health systems and all 20 of the top 20 ASC management companies.

Provation software helps providers increase operational efficiencies, business profitability, and regulatory compliance by improving quality, streamlining workflows, and enabling insights. For you, that means working on a team that is passionate about finding innovative solutions to meet customer needs, as well as improving and making a difference in the healthcare industry.

In 2021, Provation was acquired by Fortive Corporation, a Fortune 1000 company that builds essential technology and accelerates transformation in high-impact fields like workplace safety, engineering, and healthcare. At Fortive inclusion and equality are inextricably linked within our core values. Just as we invest in our teams' health and wellbeing, we continuously improve on our promise to deliver equitable benefits and offerings for all. Together, we are stronger, and we can harness the power of the Fortive Business System to better serve our healthcare customers with innovative digital offerings and industry-leading productivity solutions that clinicians can trust.

Job Summary:

The Marketing Content Specialist is responsible for the creation and on-time delivery of copywriting and marketing content for email campaigns, social media, blog, website, print and digitals ads, presentation, videos, collateral, and more. A successful candidate will collaborate with the marketing team and other departments as necessary to execute Provation's marketing strategies including brand awareness, lead generation, and product launch campaigns. The Marketing Content Specialist is responsible for implementing different marketing communications strategies and tactics across multiple channels and prospect/customer touch points, while leveraging various IT systems including Marketo and WordPress. In addition to efficient content development, you must also use strong analytical ability to evaluate the content performance and have the communication skills to articulate results to the broader team.

Duties & Responsibilities:
  • Business and technical writing and marketing copywriting with great attention to detail
  • Key contributor in developing thought leadership and on-brand content in support of lead generation and building brand awareness
  • Curate third-party content and proactively garner ideas and input for topics from a wide variety of sources, subject matter experts and industry trends to maintain the Provation blog
  • Create long and short form content such as infographics, product data sheets, customer success stories, webinar presentations, web landing pages, video scripts, digital ads and more
  • Ability to write, edit, and update original and existing content that is thoughtful, informative and concise
  • Provides feedback to management on market and product issues
  • Participate in quarterly and annual sales meetings
  • Other duties and projects as assigned

Job Requirements:Education & Experience
  • Minimum of 3 years of copywriting, communications, marketing, or digital marketing related role
  • 4-year degree in business, journalism, communications, marketing or equivalent

Other Knowledge, Skills, Abilities or Certifications:
  • Service-oriented/consultant approach to serving our internal and external customers
  • Understanding of B2B marketing programs and lead management marketing philosophies
  • Ability to write search engine optimized (SEO) web content and digital ads
  • Proficient with Microsoft Office (Outlook, Word, Excel)
  • Experience in using Marketo or another marketing automation tool (e.g. Eloqua, Pardot or Hubspot) as well as familiarity with WordPress a plus
  • Experience managing multiple projects simultaneously and meeting tight deadlines
  • Strong communication and problem-solving skills
  • Ability to work independently with little direction
  • Ability to travel as needed

Purpose:Our purpose at Provation is to empower providers to deliver quality healthcare for all. To deliver on this commitment, we're guided by our core values - Provation CARES:
  • Community: We have a shared sense of improving healthcare, enriching the broader world we live and serve.
  • Accountability: We own it and get it done with integrity.
  • Respect: We build diverse teams that collaborate and communicate with positive intent and trust.
  • Excellence: We welcome new ideas as we innovate quality solutions.
  • Service: We are passionate about putting customers first

The Fortive Promise - For you. For us. For growth.

We believe in you. We believe in your potential-your ability to learn, grow and make an impact. And we believe in giving you the opportunity, accountability, and visibility to do just that.

We believe in us. We believe in the power of great people working together to innovate and solve problems no one could solve alone. We build enduring partnerships with our customers and take on their challenges and opportunities as our own.

We believe in growth. We are honest about what's working and what isn't, and we work hard to innovate and improve. With a passionate focus on our markets and our customers, we learn and grow together to make a difference in the world.
More Information on Provation
Provation operates in the Healthtech industry. The company is located in Minneapolis, MN. Provation was founded in 1994. It has 245 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 1 open jobs at Provation, click here.
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