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City National Bank
City National Bank proudly offers services, tools and technology that put our people and communities first.
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Jobs//Hybrid//Los Angeles, CA//Marketing//

Marketing Automation Specialist

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MARKETING AUTOMATION SPECIALIST


WHAT IS THE OPPORTUNITY?



The Marketing Automation Specialist will work directly with the Manager of Digital Content to establish a client engagement marketing program. The program will define communications to our clients and prospects with the goal of building digital relationships and enhancing revenue for the bank.


Marketing Product and Digital Division
As a member of our Marketing, Product and Digital team, you will have an exceptional opportunity to help grow your career while driving change across many facets of the business. The team is passionately focused on building our brand, supporting banking products and finding innovative ways to engage and retain clients.


WHAT WILL YOU DO?



  • Define the strategy, planning and execution of automated messaging inclusive of e-mail, SMS and push notifications with a strong focus on constant optimization to achieve revenue and engagement goals.
  • Manage the email development process, including ideation, creative production, testing, deployment, and reporting.
  • Develop reports that provide insight and visualization into email performance relative to KPIs, projections, and comparative historical performance.
  • Evaluate new opportunities for customer segmentation and personalization to bring the right message to the right customer at the right time.
  • Identify existing client communications such as email newsletters, promotional messages and transactional messages. Develop a strategic plan around optimizing and enhancing them as well as a recommendation on discontinuing those that are not performing.
  • Define a process for qualifying marketing leads through automation to improve the quality of leads that reach our branch colleagues.
  • Identify and troubleshoot delivery issues and drive rapid resolution with support of technical team and email platform service provider.
  • Act as subject matter expert for evolving trends in automated message delivery inclusive of technology trends, CAN-SPAM regulations and privacy legislation.
  • Partner with the email deployment team to code messages, distribute and gather data analytics


WHAT DO YOU NEED TO SUCCEED

Must-Have*

  • Bachelor's Degree
  • Minimum of 3 years of experience in marketing automation using campaign management tools and Email Service Providers (ESPs) such as ExactTarget, Marketo, Pardot or Klaviyo, to execute campaigns.
  • Minimum 3 years of communication/marketing/writing experience in a corporate and/or agency environment
  • Minimum of 3 years of experience with email template creation, A/B and multivariate testing, data ingestion, and extraction

Skills and Knowledge

  • Involvement with email template creation, A/B and multivariate testing, data ingestion, and extraction
  • Strong communications skills to convey results and optimizations to digital content manager and email developers
  • Ability to manage multiple, simultaneous projects in a fast-paced environment
  • Demonstrated aptitude for running and evaluating experiments that improve key metrics
  • Passionate about numbers with strong analytical skills; you're at home among dashboards, weekly reports, and data visualizations
  • Self-starter who is comfortable with ambiguity and enjoys problem-solving
  • Interest in financial services and consumer behavior



*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.


INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT
City National Bank is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.


ABOUT CITY NATIONAL



We start with a basic premise: Business is personal. Since day one we've always gone further than the competition to help our clients, colleagues and community flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today. City National is a subsidiary of Royal Bank of Canada, one of North America's leading diversified financial services companies.

 

City National Bank requires all colleagues to be fully vaccinated against COVID-19 to work on-site at any of our locations.


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Prateechi Singh
Data Scientist
TACKLE CHALLENGES
Latitude to shake up a global industry
Prateechi Singh appreciates that City National gives her and her peers space to spark innovation in a way that feels like a startup within the company. “My job requires me to be an investigator,” she said. “There is so much to work on, so much to learn. That’s what makes fintech exciting for me.” While she notes that the banking sector can be slow to adapt to change, Singh said the opportunity to tackle challenges from scratch and figure out how to evolve alongside new technologies like cryptocurrencies is invigorating.
Prateechi Singh appreciates that City National gives her and her peers space to spark innovation in a way that feels like a startup within the company. “My job requires me to be an investigator,” she said. “There is so much to work on, so much to learn. That’s what makes fintech exciting for me.” While she notes that the banking sector can be slow to adapt to change, Singh said the opportunity to tackle challenges from scratch and figure out how to evolve alongside new technologies like cryptocurrencies is invigorating.
My team is very passionate about what we do, and I feel this is the key to success for any project. We try to solve hard problems.
Srikant Vavilapalli
Senior Software Development Manager
WORK HARD, THEN RELAX
A focus on work-life balance
Srikant Vavilapalli said City National Bank’s remote culture is defined by a palpable level of trust between teammates. “We foster open dialogue, which enables me to share expectations and deliverables with my team so that they can execute on time,” he said. Yet this common sense of respect doesn’t just make Vavilapalli’s team more efficient. It also empowers team members to set flexible working schedules. For Vavilapalli, that means he has more time to bond with his daughter or focus on his hobbies, such as cycling and photography.
Srikant Vavilapalli said City National Bank’s remote culture is defined by a palpable level of trust between teammates. “We foster open dialogue, which enables me to share expectations and deliverables with my team so that they can execute on time,” he said. Yet this common sense of respect doesn’t just make Vavilapalli’s team more efficient. It also empowers team members to set flexible working schedules. For Vavilapalli, that means he has more time to bond with his daughter or focus on his hobbies, such as cycling and photography.
I appreciate that our leaders make it a priority to encourage us to take breaks and step away from our desks during the day.
Marj Galapon
Lead Full-Stack Engineer
EVOLVE + INNOVATE
Collaborate with peers and drive progress
A mix of teamwork, autonomy and flexibility offers the perfect environment for Marj Galapon. She appreciates no-meeting Fridays, which allow time to learn something new, and the flexibility to work remotely — even before the pandemic — to avoid spending hours commuting. But perhaps the most transformative element of the engineering culture is the focus on continuous improvement. “We are encouraged to learn new technologies and challenge each other, which motivates us to do better every time,” she said. “City National recognizes all who strive to do their best.”
A mix of teamwork, autonomy and flexibility offers the perfect environment for Marj Galapon. She appreciates no-meeting Fridays, which allow time to learn something new, and the flexibility to work remotely — even before the pandemic — to avoid spending hours commuting. But perhaps the most transformative element of the engineering culture is the focus on continuous improvement. “We are encouraged to learn new technologies and challenge each other, which motivates us to do better every time,” she said. “City National recognizes all who strive to do their best.”
Sometimes I am successful; sometimes I fail — but failure does not stop me from experimenting with new things.

What are City National Bank Perks + Benefits

City National Bank Benefits Overview

We strive to be the best at whatever we do, and that includes the benefits and perks we offer our colleagues.
We understand that colleagues have different needs. As a result, we look to offer a holistic program to support and address physical, emotional, financial and social needs.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Our 11 Colleague Resource Groups (CRGs) help colleagues deepen their relationships and knowledge at work, encouraging more people to connect, learn and celebrate with each other.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
FSAs allow colleagues to set aside pretax dollars to help pay for medical and/or dependent day care expenses.
Disability insurance
Coverage generally begins the first day of the month following hire date. Short- and long-term disability benefits are available to colleagues to assist with periods of injury or illness.
Dental insurance
Preventive care as well as basic and major dental services are provided through either a preferred provider plan (PPO) or a dental maintenance plan (DHMO).
Vision insurance
Coverage is available for vision exams, contact lenses, glasses and frames.
Health insurance
Coverage generally begins on the first day of the month following employment, and colleagues are able to cover spouses, domestic partners and/or dependent children.
Life insurance
When you become eligible for CNB Benefits, the company will provide you with basic life insurance equal to 1½ times your annual base salary, up to a maximum of $100,000 of coverage – at no cost to
Wellness programs
Enjoy access to a wide range of health tools and resources, including health screenings, coaching and/or fitness challenges – all kept confidential and secure.
Financial & Retirement
401(K)
401(K) matching
Pretax and Roth 401(k) - the company matches 75% of the first six percent of eligible pay a colleague contributes each pay period. Match dollars are immediately vested.
Performance bonus
Some positions may be eligible for bonus and/or commissions.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Paid volunteer time
Paid holidays
Paid sick days
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Customized development tracks
Paid industry certifications
View full list of perks + benefits
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