Marketing Associate, Health Plan and Employer Engagement at Amwell (Remote)

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Company Description

Amwell is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. We offer a single, comprehensive platform to support all telehealth needs from urgent to acute and post-acute care, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 150 health systems comprised of 2,000 hospitals and 55 health plan partners with over 36,000 employers, covering over 80 million lives.

Brief Overview

As a Marketing Associate, you will be responsible for supporting the planning and execution of consumer engagement campaigns across a portfolio of health plan and employer clients. In addition, you’ll act as the marketing lead for a unique book of clients – managing the relationship with Amwell’s engagement team, strategizing with clients to develop a marketing plan and put that plan into action.

Within this position you will provide key support to the health plan commercialization team through contributions to product marketing initiatives. Collaborating with a cross-functional team of internal stakeholders and external partners to bring new services to market and help our clients reach and exceed the goals they have for their virtual care solutions. The Marketing Associate has an opportunity to work with national employers and health plans and become a subject matter expert in consumer marketing for digital health.

Core Responsibilities

  • Act as lead digital health engagement expert for unique set of Amwell Health Plan clients. Participate in regular client meetings via video conference, manage client calls and handle all action items in a timely manner.
  • Support planning and execution of multi-channel marketing campaigns across your health plan book of business while also supporting more senior members of the team with execution needs.
  • Support health plan commercialization team through developing necessary materials and go to market plans to support the launch of new and existing products.
  • Develop deep understanding of the health plan and employer verticals.
  • Keep a pulse on emerging telehealth industry trends and consumer engagement best practices.
  • Synthesize, analyze and translate consumer engagement campaign data into a digestible story for clients that illustrate campaign performance and draw actionable insights to share with clients.
  • Develop slides and other collateral for client and internal presentations.
  • Support the commercialization of new products and programs to the health plan market through developing new engagement tools and campaigns that drive consumer adoption.


  • 1-2 years of marketing experience.
  • Experience with marketing technologies a plus (automation, tracking and analytics, etc.).
  • Command of Excel and PowerPoint.
  • Strong communication and project management skills.
  • Ability to work individually as well as with a broad team of people to achieve an end goal.
  • Ability to work unsupervised and self-sufficiently and while working with remote team members and remote cross function teams.
  • Ability to work in a fast-paced environment where priorities can shift frequently.
  • Bachelor’s degree required, ideally with a concentration in marketing, communications or business.

Additional information

Your Team

The marketing team is a collaborative, data-driven and creative team comprised of corporate communications, corporate marketing, client marketing, and consumer marketing. Because Amwell is the leader in a fast-growing industry, we have the dual opportunity and challenge of building our brand while we simultaneously educate and excite people about telemedicine. We are the company’s – and our client’s – go-to marketing team. We’re responsible for company branding and promotion, customer utilization and success, prospect and product marketing, as well as supporting client retention and business development through outreach, strategy, content, and events.

Working at Amwell

Amwell is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We’re a culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic. 

Our Core Values include One Team, Customer First, and Deliver Awesome. Customer First and Deliver Awesome are all about our product and services and how we strive to serve. As part of One Team, we operate the Amwell Cares program, which brings needed assistance to our communities, whether that be free healthcare for the underserved or for people affected by natural disasters, support for equality, honoring doctors and nurses, or annual Amwell-matched donations to food banks. Amwell aims to be a force for good for our employees, our clients, and our communities.

Amwell cares deeply about and supports Diversity, Equity and Inclusion. These initiatives are highlighted and reflected within our Three DE&I Pillars - our Workplace, our Workforce and our Community.

Amwell is a "virtual first" workplace, which means you can work from anywhere, coming together physically for ideation, collaboration and client meetings. We enable our employees with the tools, resources and opportunities to do their jobs effectively wherever they are!  Amwell has collaboration spaces in Boston, Tysons Corner, Portland, Woodland Hills, and Seattle.

  • Unlimited Personal Time Off (Vacation time)
  • 401K match
  • Competitive healthcare, dental and vision insurance plans
  • Paid Parental Leave (Maternity and Paternity leave)
  • Employee Stock Purchase Program
  • Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
  • Free Subscription to the Calm App
  • Tuition Assistance Program
  • Pet Insurance
More Information on Amwell
Amwell operates in the Healthtech industry. The company is located in Boston, MA, Reston, VA and Seattle, WA. Amwell was founded in 2022. It has 1170 total employees. To see all 39 open jobs at Amwell, click here.
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