Company Description
Carat is an award-winning media agency with a command of media convergence used to optimize business performance for clients. Named #1 agency in all qualitative measures for 10 out of the last 11 RECMA reports, Carat redefines the level of ambition they have for media through an unparalleled capability to understand real people; their passions, motivations and behaviors, and uses this knowledge to ultimately deliver immersive media experiences on behalf of clients including GM, Microsoft, P&G, and Pfizer.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Carat is an agency of dentsu.
Job Description
Carat is searching for a Senior Manager, Paid Search to support one of its largest clients, one the largest automotive manufacturers. Reporting to the Senior Manager, Paid Search, you will lead paid search team members in daily account management and implementing strategy, tracking performance against goals, and adherence to deadlines, among other topics.
You Will:
- Develop strategy in partnership with client services team and Paid Search Director.
- Be as comfortable delegating tasks as you are with getting in the weeds and executing on your own.
- Be the daily point of contact for the client, responsible for leading meetings and calls, as well as Search Engine and third-party reps.
- Lead two direct reports, managing their professional growth.
- Ensure best practice and adoption of new features or processes
- Partner with other channel teams to ensure consistency across channels
- Participate in QBR and other client updates.
Qualifications
- 3+ years of experience managing large-scale, complex paid search campaigns
- Well versed in success measurements, specifically in Branding/Awareness and Direct Response
- In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting
- Experience with Paid Search Platforms like Google Ads, Microsoft Ads, and Search Ads 360
- GDN and YouTube experience a plus
- Google Certification (Fundamentals), Analytics and AdWords Certification
- Understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities
- Desire to see things through to completion and deliver results
- Experience mentoring and fostering the development of new talent
- Bachelor’s degree
Additional Information
Our Benefits:
- Comprehensive healthcare plans
- Flexible Time Off (Unlimited PTO)
- Fully paid Maternity and Paternity leave
- 401k
Additional Information
Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.
Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.
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