Manager Lead - Consumer Public Relations Ally Invest at Ally Financial (Charlotte, NC)

| Charlotte, NC
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General information

Career area


Work Location(s)

601 S. Tryon Street, Charlotte, NC

Ref #


Posted Date

Friday, October 15, 2021

Working time


Ally and Your Career

Ally Financial only succeeds when its people do - and that's more than some cliche people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

The Opportunity

  • This position is responsible for assisting the team in developing, managing and executing external communications programs that align with Ally's vision and values, support the advancement of business goals, and protect the company's reputation. This role focuses on Ally Invest, an important and emerging unit of Ally Financial Inc., a digital financial services company committed to its promise to "Do It Right."

    A successful candidate will have a wide range of communications skills, with considerable experience managing external communications initiatives, including media relations, PR planning, PR writing and content development, utilization of business tools and applications for execution optimization, and a healthy curiosity to investigate, evaluate and build out additional capabilities in keeping with industry best practices. Interest in and understanding of metric-based analytics to help drive communication planning will be important. Securities brokerage and investment advisory service experience preferred. Excellent writing and presentation skills required.

    As part of the Chief Marketing Officer's organization, this position reports to the Director of Consumer Products Public Relations.

The Work Itself

  • Develop and successfully manage a proactive communications program specific to Ally Invest in support of the goals of the business.
  • Execute tactical communications, including press releases, FAQs, media materials, talking points, media pitches, bylines, podcasts, etc.
  • Utilize communications tools and technology applications (media monitoring, measurement, and research platforms) to derive insights that fuel communication strategies and optimize existing efforts; aid business partners' understanding of usage patterns and trends through interpretation of metrics and research.
  • Build and cultivate strong relationships with client groups, key subject matter experts and agency partners to develop appropriate messages and outcomes.
  • Continually evaluate and prioritize media opportunities, actively managing press relationships to ensure maximized coverage. Cultivate productive relationships with key business, consumer, and trade media.
  • Drive the development of consistent, cohesive and compelling messages in support of external communications strategies and activities, including media engagements and other cross-functional marketing campaigns.
  • Support crisis communications efforts.
  • Foster strong collaboration and teamwork among the PR team and cross-functionally to achieve the best outcomes.
  • Manage digital and in-person external events (industry conferences, webinars, etc.) and work with partners to ensure high standards and excellent quality is delivered in terms of content, environment and logistics.
  • Keep abreast of latest trends and best practices in the media and public relations sphere.
  • Contribute to the effectiveness of the PR function, including participating in general departmental deliverables and forums, sharing and implementing best practices from the team, and offering help and support as reasonable and appropriate during busy seasons.
  • Demonstrate resilience, flexibility and willingness to explore different paths to achieve an outcome and adjust quickly and efficiently to new circumstances.

The Skills You Bring

  • Bachelor's degree in liberal arts discipline, communications, public relations, journalism, or business required.
  • 5+ years' experience at a manager level, preferably with a securities brokerage and investment advisory service.
  • Demonstrated ability to operate in a cross-functional environment to develop solutions to maximize business results.
  • Strong project management skills with demonstrated ability to take longer term initiatives from the ideation stage to successful execution.
  • Demonstrated ability in launching and maintaining successful large-scale communications projects, including content generation, media relations efforts, and project oversight.
  • Understands and demonstrates the highest level of ethical judgment.
  • Self-starter and detail oriented.
  • Strong ability to manage and prioritize multiple deliverables.
  • Ability to foster collaborative work relationships with people at all organizational levels, including senior executives.
  • Hands-on experience with PR platforms and tools, project management processes and excellent oral and written communication and presentation skills.

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally's total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:
  • Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.
  • Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.
  • Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
  • Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.
  • Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

Who We Are:

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at [email protected] Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
More Information on Ally Financial
Ally Financial operates in the Automotive industry. The company is located in Detroit, MI, New York City, NY and Charlotte, NC. Ally Financial was founded in 1919. It has 11000 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 70 open jobs at Ally Financial, click here.
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