Manager, Digital Marketing

| Santa Monica
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ABOUT US

Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.

We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. For every year that a customer spends with Inspire Clean Energy, they have a greater impact on climate change than 10 years of strict recycling.

Our rapidly growing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet.

POSITION SUMMARY

As the Manager of Digital Marketing, you will have a unique opportunity to work with the Inspire Clean Energy growth team to build a performance marketing program and deploy acquisition tactics that increase traffic to the website and overall member growth. You will develop world-class acquisition campaigns across digital channels, with a focus on paid search, affiliate and shopper sites. 

You will also work collaboratively across the organization to develop optimized paths to conversion, pricing & promotional offers and initiatives to increase conversions.

THE MANAGER, DIGITAL MARKETING HAS 6 MAIN RESPONSIBILITIES

  • Performance Marketing: Develop and manage growth strategies across digital channels to increase traffic to the Inspire website and acquisition of new members, with a focus on direct response channels, like Paid Search, Affiliate and partner shopping sites. 
  • Campaign Execution: Manage day-to-day implementation and execution of digital marketing campaigns across channels, including offer setup, asset development, tracking setup, test & learn initiatives, optimizations and any other aspects required to develop winning campaigns.
  • Analysis and Reporting: Work with available tools such as Google Analytics and Tableau to effectively analyze each campaign’s performance and recommend actionable insights. Maintain timely reporting and effectively communicate results across the organization as needed.
  • Vendor Management: Serve as the primary point of contact for third party service providers to effectively manage digital marketing campaigns. Provide clear direction of services required, and hold each party accountable for meeting expected deliverables.
  • Digital Experience: Work with cross-functional teams to devise optimal paths to conversion and minimize bounce and drop-off rates.
  • Pricing and Promotions: Develop offer strategies in partnership with the Pricing team, and deploy across channels to drive growth.

SOME YEAR 1 DELIVERABLES

  • Develop, optimize and scale growth tactics at an efficient CPA to deliver on monthly acquisition targets
  • Drive expansion of our affiliate publisher network
  • Establish long-term testing roadmap
  • Create promotions calendar in partnership with Pricing
  • Build weekly and monthly reporting dashboards in partnership with Analytics to monitor and socialize performance against our core KPIs

SUCCESS METRICS

  • New Orders and Activations
  • CPA
  • LTV
  • TOVC
  • CTR
  • CVR

EXPERIENCE

  • Must Have
    • 4+ years of B2C digital marketing experience with expertise in acquisition tactics driving significant YoY customer growth.
    • Channel expertise across Affiliate and SEM, with experience working in Google adwords.
    • Successful end-to-end implementation of marketing campaigns with hands-on management of execution details. 
    • Deep focus on data-driven marketing with obsession over hitting KPIs (CPA, CVR, CTR)
    • Highly analytical, with experience in Tableau, Google Analytics and developing reports with actionable insights.
    • Experience working with cross-functional teams including direct response, brand/creative, tech, product and analytics
    • Strong command over digital marketing technology and tools
    • Experience leveraging first-party data to enhance digital marketing efforts
  • Nice to Have
    • Bachelor’s degree 
    • Unique curiosity and experience within cleantech or related efforts in fighting climate change
    • Strong bias for action, moving quickly to get things done
    • Experience with hands-on management of paid search and affiliate channels
    • Data-driven with a strong desire to hit target goals
    • Clear presentation skills with the ability to synthesize information and present to key stakeholders and executives
    • Passion for growth and testing & learning
    • Customer-obsessed marketer who is passionate about building unique and relevant experiences for consumers
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SQLLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Ruby on RailsFrameworks
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases

An Insider's view of Inspire

How does your team reward individual success?

Each month we award an "Avenger of the Month". This is an employee that embodies one of our values: Own It, Study It, Coach It, Live It.

Inspire

Team

What are Inspire Perks + Benefits

Inspire Benefits Overview

Inspire’s culture balances the serious nature and tone of a professional company with the move-fast-and-execute tone of a rapidly growing emerging tech company. We believe in working hard and producing, but doing it in a positive and friendly environment where collaboration is rampant.

Inspire calls its employees Avengers. It’s a team out to even the score on behalf of the common man, to challenge the status quo and confront apathy and old-world bureaucracy. Every Avenger lives for the mission: To build the world’s most consumer-focused clean power platform and inspire a connected moment towards a brighter energy future. Avengers are scrappy, restless, humble and committed to balancing passion with purpose and profit.

Inspire offers competitive compensation and equity packages, plus benefits such as health, vision, life, and dental insurance - Not to mention, unlimited vacation, 401(k) plan, a dog friendly workplace & LOTS of cupcakes!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Inspire provides employees with a flexible work schedule that includes flexible start and end times.
Remote Work Program
Our remote work program includes work remotely on occasion as needed.
Family Medical Leave
Company sponsored family events
Inspire sponsors family oriented events annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Full-time Inspire employees receive unlimited PTO.
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Parking
Pet Friendly
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Inspire offers employees professional development opportunities like onsite training courses, the ability to attend job related conferences and seminars.
Lunch and learns
Inspire hosts lunch and learn meetings once per month.
Cross functional training encouraged
Promote from within
Customized development tracks
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