Next Insurance is a fast-growing tech company based in Silicon Valley that is led by a team of experienced entrepreneurs with a history of successful outcomes. Our mission is to transform insurance for small businesses by combining world-class technology and phenomenal customer service to offer better insurance at a lower price. As the leading digital insurtech company transforming small business insurance, we just announced a $250 million new funding round, bringing the company’s valuation to $4 billion and total funding raised to more than $880 million! 

Next Insurance is looking for explorers who are filled with curiosity, have the desire to travel the unbeaten path, and realize new heights in providing small business owners with the peace of mind to run their businesses. If you move fast, and are customer-focused and willing to challenge the status quo, Next Insurance might just be your next journey.

We are looking for a Lead Conversion Marketing and Automation Manager to optimize Lead to Purchase conversion via all available marketing channels, such as email, direct mail, blog, organic social, in-app, SMS, phone support and retargeting ads. One-stop-shop is one of the most important company strategies and a robust and scalable conversion program enables us to reach more customers for all of their insurance needs. This person will need to deliver against revenue goals, create personalized marketing strategy, establish an experimentation/optimization strategy and build intelligent trigger/automation that significantly increases conversion of Leads. This role reports to the Head of Lifecycle Marketing and collaborates closely with Insurance/Service Product Manager, Martech, Content Writer and Creative to ensure one single tone of voice to Leads.

What You’ll Do:

• Drive 30% of the lifecycle business with a 200% Y/Y growth target.
• Hands on developing lead conversion audience/messaging strategy that includes aspirational vision, technical feasibility and financial projections.
• Hands on developing lead conversion channel strategy such as email marketing, direct mail, SMS, push notifications & outbound calls to achieve business goals.
• Hands on directing internal/external copywriter and graphics designer for creative assets.
• Hands on implementing and end-to-end ownership of marketing automation data-driven logic, email template, campaign configuration and metrics reporting.

What We Need:

• 5+ years experience of B2C direct marketing and automation experience
• Must have direct ownership of revenue target
• Must have hands-on marketing automation experience (Marketo, Responsys, Iterable, Mailchimp, Exponea)
• Excellent in logic and data analytics
• Excellent in audience segmentation, persona identification & influential messaging strategy
• Ability to drive conversion-focused copy & creative and yet also align to brand voice/positioning.

What we offer our employees:

• Generous compensation packages and employee equity incentive plans - you’ll be a Next co-owner
• 100% medical, dental, and vision insurance coverage for you and your dependents
• Annual $1,500 stipend towards your professional development (Next Academy offers a variety of conferences, personalized coaching, certification programs, and workshops to choose from)
• $250 in DoorDash monthly credit (that rolls over for you to keep!) while you are staying safe at home
• Unlimited vacation time, 401K match, and flexible savings account
• Paid parental leave
• Office equipment and monthly internet reimbursement to create a comfortable work environment

One of our core values is 'Play as a Team'; this means making sure everyone has an equal chance to participate and make a difference. We win by playing together. Next Insurance is an equal opportunity employer and prioritizes building a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants of any type and do not discriminate based on race, color, religion, national origin, gender, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state, and local laws. Next's policy is to comply with all applicable laws related to nondiscrimination and equal opportunity and will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.