Role Description

We’re looking for a Growth Marketing, Website Optimization Lead focused on driving monetization efforts via website optimization. As a Lead, you will directly drive the company’s financial success by driving revenue through conversion optimization across HelloSign’s website. To do this, you will scale and empower a team that executes rapid experimentation and partners cross-functionally to drive business-critical metrics including trial start, marketing-qualified leads, and up-sell rates for HelloSign users. The ability to operationalize processes that scale, set strategy, and develop your team are critical in this role.

Responsibilities

• Set the team’s strategy for improving website conversion rates to meet financial goals
• Own forecasting, monitoring, and reporting of HelloSign’s website performance
• Drive rapid iteration and experimentation 
• Influence cross-functional stakeholders (product, design, analytics, data science, marketing) and advocate for resourcing and alignment on behalf of the team

Requirements

• Proven ability to drive initiatives to meet specific KPIs (e.g., revenue, trial starts, direct purchases)
• Experience working with web developers, product and design teams
• Strong analytical background
• Previous people management experience a must. 3+ years of experience managing direct reports. 
• Strong project management and prioritization skills
• Previous experience running A/B tests designed to impact ARR and ARR-driving metrics on web
• Ability to work cross-functionally and manage a diverse set of stakeholders
• 5+ years of relevant work experience