Job Description As the SEO Lead (Vice President) for Digital Student Services, you will lead the SEO growth for student related resources. You will work alongside the content production, product, engineering, and marketing to build a first in class student centered resources and help guide SEO product strategy.
At Frank we believe that SEO is a core competency of any product-led growth strategy. We have embraced how we build our consumer facing products and marketing around these key concepts and continue to strive towards a customer first mindset.
Responsibilities

• Envision, launch and monitor strategic SEO initiatives from start to finish.
• Provide technical recs and best practices for the website/app
• Comfortable performing technical SEO audits, site migrations, content roadmaps, and more.
• Collaborate with product and content to execute and implement SEO tactics and strategies
• Work with the content team on long-tail keyword research to aid in the development of the monthly content calendar
• Conduct keyword research identifying areas of opportunity and gaps to enhance and expand existing student resources and support new product initiatives.
• Establish and enforce Frank's SEO guidelines for all content production
• Act as SEO evangelist by effectively communicating opportunities and risks across all parts of the organization
• Work with the Growth team to build and test new inbound initiatives from interlinking to conversion optimization
• Partner with team members across departments including Marketing, Product, Content, Operations and Engineering to achieve OKRs

Reporting

• Develop and document analytics guidelines, standards, dashboards, and reporting alongside content benchmarks and reporting
• Monitor performance metrics such as page ranking, site traffic trends, conversion optimization, while providing actionable insights and ongoing growth opportunities

Requirements

• Minimum 6+ years of experience in leading a brand's SEO strategy and an expert level understanding of all core tenants. This includes everything from technical to content creation to keyword research to link building to content performance.
• Analytical mindset, including the ability to use data to analyze and monitor product health, set goals and metrics, and aid in the prioritization of initiatives and features. Strong analytical and quant skills, ability to use hard data and metrics to back up assumptions, recommendations, and drive action
• Passionate about building a growth channel and curiosity to continue to test and learn to fine tune to everything from CTR to CRO.
• Comfortable working with business leaders in forecasting, competitive analysis, and business modeling
• Experience working cross-functionally, primarily with established content, product and engineering teams.
• Experience working in media & publishing a plus

About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.
The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.
As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.
Equal Opportunity Employer/Disability/Veterans
About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.