About the Role
CrowdStrike is seeking a dynamic, energetic Field Marketing Specialist to assist with marketing planning and execution in the U.S. Public Sector and Healthcare spaces across all routes to market. The Marketing Specialist partners with the field marketing, channel, alliance and sales teams to support business goals by implementing integrated marketing programs that engages prospects, delivers new opportunities and accelerates existing pipeline. The successful candidate will help execute a marketing plan that is consistent with corporate, sales and marketing priorities and initiatives in support of the regions’ strategy and pipeline goals.
We are currently open to candidates that work remotely.
What You’ll Do:
Assist in execution of quarterly and annual Federal, SLED, and Healthcare go-to-market plans across all routes to market to overachieve net-new logo, retention, cross-sell and lead conversion goals
Manage a very tight project management of marketing activity including timelines, vendor management, results and reporting
Execute marketing activity in support of marketing strategy end-to-end including venue sourcing, campaign creation, list criteria development and inspection, on-site or day of support and post-event uploads
Deliver marketing communications to sales and manage marketing calendar and newsletter to create awareness around all marketing activity in region
Monitor and measure results by analyzing metrics delivered from marketing programs and regularly report results and trends leveraging SalesForce and other reporting tools
Execute digital marketing activities such as virtual events, roadshows and lead generation programs and email nurture by assisting in management of activities from concept through post-event follow-up
Take initiative in a fast-paced environment with multiple priorities, manage projects simultaneously, work on tight deadlines and deliver campaigns on budget and on schedule
Recommend and pilot new marketing tactics to grow pipeline and/or improve efficiencies
Effectively manage budget and resources to deliver marketing programs in support of sales goals and objectives
1 – 3 years experience in high-tech marketing to government and healthcare entities
BS/BA in Communications, Marketing, Business or related field.
Past experience working with third party providers (conferences, demand gen, list services, etc.) and agencies.
Passion for driving innovation to creatively differentiate CrowdStrike.
Courage to take initiative, address problems, and make continuous process improvements.
Commitment to professionalism and personal growth.
A curiosity for data and enjoys measuring results and uncovering trends.
Previous support of field sales and partner organizations within the or cybersecurity industry.
You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business