Field Marketing & Events Manager

| New York City, NY
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Description

We are seeking a highly motivated and talented Field Marketing & Events Manager who will own the overall strategy and execution of our field marketing programs. You will be responsible for supporting the sales team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will collaborate closely with sales, sales development and demand generation teams to plan and execute activities.

Reporting to the Head of Demand Generation, the ideal candidate will be a self-starter that can hit the ground running and leverage their experience to build out a field marketing program. A successful candidate will be analytical, creative, sales-focused, and an effective collaborator. This role will sit in our NYC HQ.

Responsibilities
  • Support ActionIQ’s demand generation and sales goals through regional field and industry events & activities
  • Research, plan and maintain ActionIQ events cadence including 3rd party industry conferences, ActionIQ-driven prospect and customer events, and regional sales driven hospitality field events
  • Own internal communication process between Demand Generation team and Sales to ensure consistent drumbeat of updates of all marketing activities
  • Assisting, accelerating, and creating sales opportunities to drive revenue through custom events and field initiatives by working directly with the sales team to identify customers & prospects from target accounts
  • Own end-to-end event logistics for all events, both in person and virtual, including sourcing venues, managing the relationship with the onsite event coordinator, executing the contract, managing the budget, and ensuring the event is executed flawlessly
  • Partner with Sales & BDR team to align on all pre and post event communication, marketing-driven campaigns, and event promotion strategy to ensure programs hit registration and pipeline goals.
  • Evaluate all campaigns’ impact and ROI to determine the success and forecast for potential future investment 
Requirements
  • 5+ years of experience in a Demand Gen, Field Marketing, or similar role
  • Experience using Salesforce, Marketo/Pardot/Hubspot, BDR Tools
  • Experience using virtual event platforms such as GoToWebinar, Bizzabo, ZoomWebinar, etc
  • Experience with B2B and Account Based Marketing (ABM)
  • Strong planning and organizational skills, including attention to detail
  • Experience managing a budget
  • Ability to collaborate, build relationships, and drive results across teams (including remote colleagues) and at all levels of an organization
  • Ability to analyze & interpret metrics around field marketing performance
  • Extremely detail-oriented and ability to handle ambiguity
  • Basic understanding of the sales pipeline funnel
Benefits:
  • Work with a fun, inclusive, and smart team of people as we build a NYC-based enterprise software company!
  • Competitive compensation package, including significant equity component
  • Backed by top-tier VCs (Sequoia, Andreessen Horowitz, FirstMark Capital)
  • Top notch health insurance benefits, including 12 weeks paid parental leave for both parents.
  • We have officially opened a beautiful new office right on Madison Square Park! All NYC-based employees currently have the option to return to the office 3 days per week on an “opt-in” basis. We plan to officially reopen our office in the beginning of 2022.
  • Check out this blog post here to learn how we designed our return to work plans.
  • Work from Home stipend to optimize office set up.

ActionIQ is committed to building an inclusive, equitable, and diverse organization. We embrace equal opportunity for all applicants and seek to foster a culture of belonging for our employees. We recognize and appreciate that the more inclusive we are, the better we will function as a team. AIQ welcomes qualified applicants of any race, color, ancestry, religion, sex, national origin, gender identity, gender expression, age, marital or family status, disability, military veteran status, and any other status or background. Join us on our journey to build a product that will help our customers deliver memorable experiences that will drive loyalty and growth.

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Technology we use

  • Engineering
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An Insider's view of ActionIQ

What's the biggest problem your team is solving?

Today SysOps biggest challenge is observability. We are laser focused on creating dashboards, monitors, and reports that will allow SysOps to create meaningful actionable alerts.

Tracey Little

SysOps Manager

What does career growth look like on your team?

I've landed some significant deals since I started. Including, the largest deal in our company history to date. Every account win and every account loss brings significant learnings and growth. Every day. Our sales support and enablement teams here at ActionIQ are incredible. Every win is "our" win.

Cindy Kenyon-Carpenter

Enterprise Sales Director

What are ActionIQ Perks + Benefits

ActionIQ Benefits Overview

At ActionIQ, we offer unique benefits that cater to the whole person inside and outside of the office. We do not track PTO, but trust the employee to get his/her/their work done while also taking the right time away for self care. We make time to get to know each other, check in, and help each other achieve goals. We have daily offerings like meditation and coffee breaks; weekly all hands meetings that unite the company and foster transparency, and year long perks that cater to the whole person. We are focused on the long term more than the short term and are actively working and adapting to continue fostering a strong, united company.

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
We do not track how much time-off every employee takes. We trust employees to manage their own vacation schedule to maintain the right level of work/life balance.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
ActionIQ offers employees professional development opportunities like Onsite training courses and the ability to attend job related conferences and seminars.
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
Time allotted for learning

Additional Perks + Benefits

From covering the cost of a One Medical membership for all employees to ensure quality, affordable and accessible health care to commuter benefits and student loan refinancing, ActionIQ offers perks that take care of the whole person and their families, even furry companions.

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