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Charlotte, NC

Enterprise Marketing Operations Lead Generation Specialist, Spectrum Enterprise at Spectrum

| Charlotte, NC
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At a glance:
  • Are you skilled in providing administration and technical support for marketing automation platforms (MAPs)and the related lead generation processes?
  • Can you use Oracle Eloqua or a similar MAP and Salesforce to support business-to-business marketing efforts as part of a Marketing Operations team?
  • Do you desire a competitive salary with lucrative benefits and a focus on professional development?

Our company:
At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.
Spectrum Enterprise, a part of Charter Communications, Inc., is a national provider of scalable, fiber technology solutions serving America's largest businesses and communications service providers. The broad Spectrum Enterprise portfolio includes networking and managed services solutions: Internet access, Ethernet access and networks, Voice and TV solutions. Spectrum Enterprise's industry-leading team of experts works closely with clients to achieve greater business success by providing solutions designed to meet their evolving needs. More information about Spectrum Enterprise can be found at enterprise.spectrum.com.
As an Enterprise Marketing Operations Lead Generation Specialist, you enhance the marketing and sales cycles by providing expert support on our MAP and related integration. You combine your technical knowledge and expertise in B2B marketing strategies to manage multiple projects that support the Marketing Operations team. You are part of a team of go-to resources and a subject matter experts (SMEs) for marketing automation administration and lead routing processes. You thrive in an office environment interacting with teams via in-person, telephone and email. You report directly to the CRM Marketing Manager of Marketing Operations for goals, guidance and assistance.
Position benefits:
  • Competitive salary with bonus.
  • Health, vision and dental insurance.
  • 100% company match 401(k) up to 6%.
  • Company funded retirement accumulation plan for an additional 3%.
  • Education assistance.
  • Pretax childcare spending account.
  • Paid holidays, vacation days, personal days and sick days.
  • Employee discount on spectrum services where available.

What you will do:
  • Support the Marketing Operations team by providing basic administration and technical support for Oracle Eloqua and marketing support for Salesforce and the associated integrations.
  • Continuously monitor the marketing automation platform (MAP) and Salesforce to ensure leads and data are flowing securely and accurately.
  • Maintain and update field integrations and rules with Salesforce and RingLead while managing sales tools integration to ensure CRM uptime for sales teams.
  • Ensure MAP uptime through daily maintenance and configuration, proactive system monitoring and reactive issue resolution management with teams, vendors or third-party integrators.
  • Validate and upload contact lists into RingLead and Salesforce to support sales efforts while partnering with internal teams to validate data loads and maintain data integrity.
  • Build and deliver reports in Salesforce to inform senior leadership and support related marketing efforts.
  • Preserve the database's marketability and health by supporting on-going efforts to populate or cleanse data fields and purge records as needed.
  • Perform user acceptance testing for campaigns and programs to make testing and optimization suggestions and educate users on new platforms when released.
  • Mitigate risks by maintaining general platform housekeeping standards, such as managing, auditing and overseeing directory folder structures and asset naming consistency.
  • Provide access to internal clients to MAP and CRM tools by provisioning user accounts.

Required keys for success:
  • Two or more years of experience with B2B marketing specifically with lead generation and email marketing.
  • Four or more years of marketing automation and CRM experience.
  • Four of more years of experience using Oracle Eloqua, Adobe Marketo or a similar MAP.
  • Basic understanding of web technologies, relational databases and cloud-based applications.
  • Ability to learn quickly in a dynamic environment and deliver on commitments in a timely manner.
  • Proven prioritization skills with the ability to handle multiple projects in a fast paced environment with tight deadlines.
  • Strong communication and collaboration skills with ability to comfortably work with a wide range of stakeholders across all levels of the organization including senior management.
  • History of extracting and analyzing data out of a MAP and Salesforce to use for troubleshooting and reporting.
  • Detail-oriented with the ability to work independently and make recommendations and decisions autonomously.
  • Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
  • Effective written and spoken English communication skills with all levels of an organization.

How you will stand out from the crowd:
  • Expert in Oracle Eloqua, Adobe Marketo or similar MAPs.
  • Experience with Salesforce.
  • Familiar with RingLead.

Your education:
  • Bachelor's degree in a related field, or an equivalent combination of education, training and experience (required).
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PerlLanguages
    • PythonLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • AWS (Amazon Web Services)Frameworks
    • OracleDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • SprinklrAnalytics
    • CanvaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • JIRAManagement
    • SmartsheetManagement

What are Spectrum Perks + Benefits

Spectrum Benefits Overview

Working for Spectrum means working to keep people connected to what matters most, helping underserved communities be better connected, and powering the remote and essential workers which were critical in the past two years.

On top of this mission, the employment opportunity here is financially rewarding - with compelling wages, excellent benefits with no increase in cost, and healthy retirement savings options, we provide the security to build a financially sound future.

There are also many opportunities to learn new skills and grow fulfilling and lasting careers. We offer stability in this time of uncertainty.

We are pleased to offer free or discounted Spectrum services to employees depending on where they live. Employees who live in a Charter service area can receive residential TV, high-speed internet and voice services and have access to Spectrum Mobile. Employees who live outside of a Charter service area can get our Spectrum TV Essentials package and have access to Spectrum Mobile services.

Our employees' financial well-being is just as important as their physical and emotional well-being. With our market-leading company match, for every $1 employees put into their 401(k), we put in $1 up to 6% of their eligible pay. On top of that, most employees receive an additional company contribution equal to 3% of their eligible pay into a Retirement Accumulation Plan.

We're proud to provide employees with some of the best benefits in our industry and we're committed to keeping them affordable so you can keep more of your paycheck. For example, we put up to $1,500 into an account to help you pay for qualified health care expenses and we have absorbed the full cost increase for the medical, dental and vision coverage for 8 years in a row.

We're also proud of the ways our employees grow their knowledge. We help cover the costs, like $5,250 per year in tuition reimbursement, so you can focus on more important things, like your path to greater opportunities. With a dedicated focus on career development, employees can have confidence that day one is truly just the beginning.

Volunteer in local community
Partners with Nonprofits
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity Employee Resource Groups
With our business resource groups, we welcome you to be part of a strong community that gives you opportunities to network, develop and grow your career.
Hiring Practices that Promote Diversity
We aim to foster an inclusive culture and workplace where every person feels empowered. No matter your background, identity or beliefs, we welcome you to explore a career with us.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Spectrum offers discounts at specified per location daycares.
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
Company Outings
Spectrum employees have plenty of on-site parking options including lots and a garage.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
We believe mentoring plays a vital role in career growth. We're proud of our mentorship program here at Spectrum.
Online course subscriptions available

An Insider's view of Spectrum

How does your team reward individual success?

Building a culture of success is critical to our companies business success. We have numerous programs that allow peers and leaders to recognize individuals for their contributions. Our Spark allows you to earn points that can be used to purchase gift cards and items from your favorite merchant.


GVP, Network Security Operations

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