Email Marketing Manager
We are NYC based, but remote friendly unless specified.
Hello, World! Codecademy is on a mission to build inspiring careers in technology through engaging, accessible, and interactive online coding education.
Our learners have gone on to start new jobs, launch new companies, and lead new lives thanks to their work with Codecademy, and our platform has transformed the way businesses develop and retain their teams.
Since 2011, our team has grown to over 200 employees serving 50+ million learners from 190+ countries. We’ve raised over $82M in venture capital funding from top investors including Prosus, Owl Ventures, Union Square Ventures, Y Combinator, and more--which gives us the capital to get stuff done in an impactful way.
Join us to help build a business that empowers tens of millions of people to lead better lives!
We are looking for an Email Marketing Manager to join our growing marketing team at our HQ in SoHo. You will develop, scale, and optimize email marketing strategies across our products. You will be responsible for email production, execution, testing, proofreading, deployment, and reporting of email campaigns. In this role, you'll exercise your full range of strategic, analytical, and creative skills to help millions of learners achieve their goals every day.
Embedded within the marketing team, you will work closely with the creative, product, and data science teams to implement marketing campaigns focused on the entire end-to-end user journey.
WHAT YOU'LL DO
- Oversee all lifecycle marketing campaigns across a variety of channels (email, push, in-app, direct mail), including onboarding series, nurture, transactional, seasonal campaigns, and more
- Create a robust segmentation strategy aimed at personalizing the customer journey and maximizing every touch point in the customer lifecycle
- Develop a rigorous testing strategy to continually optimize these programs, including identifying opportunities to A/B test campaigns, with the goal of driving increased conversion and retention behavior from our lifecycle email program
- Report on key email metrics and performance against key top-line business KPIs, including increasing free-to-paid conversion, reducing churn, and more
- Work with the Creative team to manage and oversee all aspects of the lifecycle email development process, including experimenting with new messaging and email templates, seeking to maximize the performance of initiatives
- Work closely with the Data Science team to understand user behaviors that correlate with engagement, conversion, and retention, in order to develop strategies that will impact these metrics, through tactics such as segmentation and messaging
- Regularly identify trends and track lifecycle email marketing strategies from other consumer and B2B SaaS brands to glean insights on new ideas for lifecycle email marketing
WHAT YOU'LL NEED
- 3+ years of direct experience managing email marketing campaigns and automations with a proven track record of overseeing and optimizing lifecycle emails at a consumer SaaS company
- Experience strategizing and developing triggered emails that adhere to a customer lifecycle journey
- Prior experience working with CRM/marketing automation tools and across email, push, and/or in-app messaging. Familiarity with Iterable and Hubspot a plus.
- Passion to craft a narrative — both written and verbally
- Strong attention to detail — our emails reach tens of millions of inboxes every month
- Exceptional project management and organizational skills
- Deep analytical and data acumen and familiarity with data analytics tools like Google Analytics, Looker, etc. to analyze results and identify new opportunities
- Ability to edit HTML & CSS email templates and experience with Liquid (or similar language) for dynamic personalization
- Awareness of email marketing trends and best practices
- An understanding of the requirements for CAN-SPAM compliance as well as the nuances of email compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
WHAT WILL MAKE YOU STAND OUT
- Experience with CDPs (e.g. Segment, mParticle) and their segmentation capabilities
- Experience at medium-to-late-stage startups
- Experience in other SaaS businesses, specifically education
- Experience with other CRM channels such as push notifications, SMS, or in-app messaging
- Global and/or localization experience
- Interest in coding or passion for empowering others through coding education is a plus
Target base salary range for this job requisition is anticipated to be approximately $75,000 annualized.
We also offer participation in the Company Bonus Program and full benefits. The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.
At Codecademy, we are committed to teaching people the skills they need to upgrade their careers. Codecademy aims to educate a richly diverse demographic of learners with our product and in order to accomplish this, we believe our team should reflect that rich diversity. Our company celebrates diversity in all of its forms-- race, gender, color, national origin, marital status, sexuality, religion, veteran status, age, ability, disability status-- and works to create an inclusive workplace where people of all backgrounds and beliefs are empowered to better their futures.
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