Pie Insurance

Email Marketing Manager I at Pie Insurance (Remote)

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Pie's mission is to empower small businesses to thrive by making commercial insurance affordable and as easy as pie. We leverage technology to transform how small businesses buy and experience commercial insurance—starting with workers’ compensation.
Like our small business customers, we are a diverse team of builders, dreamers, and entrepreneurs who are driven by core values and operating principles that guide every decision we make.

As our email marketing manager, you’ll work to establish Pie as the leading commercial insurer among small business owners and independent insurance agents by driving tactics and executing strategy for our fast-growing email channel. On a day-to-day basis, you’ll contribute to Pie’s growth by helping us provide a best-in-class experience for our prospects and customers. You should have a strong understanding of email as a channel and a desire to send high-quality, relevant, and error-free messages that provide value to our audiences and our business. In this cross-functional role, you’ll collaborate both within and outside marketing to help achieve our goals.

How You’ll Do It
  • Manage ad hoc emails to partners and policyholders
    • Maintain content calendar and provide recommendations on schedules and cohorts
    • Manage end-to-end send process in Marketo, including content creation, template design and development, list segmentation, campaign setup, QA, and deployment
    • Compile and report on performance of all email sends, recommend optimizations based on the data
    • Build and manage dynamic content and personalization as needed
    • Collaborate with stakeholders as needed
  • Write, edit, and build Salesforce email templates for CS, UW, and Sales teams
    • Ensure proposed copy adheres to email best practices and voice/style/brand guidelines
    • Partner with cross-functional stakeholders to identify needs and execute requests
    • Provide QA and copy editing to ensure clear messaging and error-free templates
  • Manage and monitor email automations
    • Ensure accurate setup and deployment
    • Work within confines of our systems and data infrastructure to build programs as needed
    • Monitor automation performance and make optimization decisions based on data
    • Troubleshoot as needed
  • Operate in accordance with best practices and company goals
    • Monitor IP health and deliverability of email marketing campaigns
    • Ensure communications comply with CAN-SPAM/anti-spam laws
    • Run A/B tests of various aspects of email communications where appropriate; report on results and recommend optimizations based on the data
    • Exercise outstanding judgment in tactical, creative, and technical recommendations and decisions about email campaigns
The Right Stuff
  • High school diploma or GED required. Bachelor’s degree preferred
  • At least 4 years of hands-on experience executing and managing all end-to-end aspects of email marketing campaigns is required
  • At least 3 years of experience working in an enterprise level marketing automation platform like Marketo, Eloqua, or Salesforce Marketing Cloud on a daily basis
  • Strong understanding of third-party email marketing platforms like Marketo, Eloqua, or Salesforce Marketing Cloud, and their interactions with CRM systems like Salesforce required
  • Excellent writing, spelling, grammar, and proofreading skills
  • Experience reporting to peers and leaders on email campaign performance data
  • Strong technical understanding of customer databases, marketing automation, and QA testing for email required
  • Familiarity with HTML/CSS coding for email preferred
  • Experience with a wide range of email types, from nurture campaigns to account-related transactional emails to customer success communications required
  • Demonstrated knowledge of email best practices, deliverability best practices, and CAN-SPAM/anti-spam laws required
  • Exceptional attention to detail and QA skills required
  • Ownership mindset with a willingness to roll up your sleeves and a strong belief that the buck stops with you
  • Ability to thrive when faced with ambiguity and display excellent judgment required
  • Ability to get up to speed fast, execute quickly, influence decision makers, and remain flexible required
  • Experience working independently in a fast-paced, unstructured environment required
  • Ability to organize and prioritize various cross-functional projects and campaigns required
  • Ability to self-direct, solve problems, and proactively pursue knowledge required

Base compensation range for position: $95,000 - $130,000


Compensation & Benefits 
  • Competitive cash compensation
  • A piece of the pie (in the form of equity)
  • Comprehensive health plans
  • Generous PTO, including paid sick leave 
  • Future focused 401k match
  • Generous parental and caregiver leave
  • Our core values are more than just a poster on the wall; they’re tangibly reflected in our work 

Our goal is to make all aspects of working with us as easy as pie. That includes our offer process. When we’ve identified a talented individual who we’d like to be a Pie-oneer , we work hard to present an equitable and fair offer. We look at the candidate’s knowledge, skills, and experience, along with their compensation expectations and align that with our company equity processes to determine our offer ranges. 

Each year Pie reviews company performance and may grant discretionary bonuses to eligible team members.

Location Information 

Unless otherwise specified, this role has the option to be hybrid or remote. Hybrid work locations provide team members with the flexibility of working partially from our Denver or DC office and from home. Remote team members must live and work in the United States* (*territories excluded), and have access to reliable, high-speed internet.

Additional Information

Pie Insurance is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.

Pie Insurance participates in the E-Verify program. Please click here, here and here for more information.

Pie Insurance is committed to protecting your personal data. Please review our Privacy Policy.  

Built In Colorado honors Pie in its 2022 Best Places to Work Awards
Pie Insurance Raises $118 Million in Series C Funding
Pie Insurance Named a Leading Place to Work in Colorado
Check out our great reviews from current and former employees on Glassdoor
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • MongoDBDatabases
    • MixpanelAnalytics
    • BalsamiqDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

What are Pie Insurance Perks + Benefits

Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Pie Insurance has a group of Culture Ambassadors from across the organization. This group creates content and hosts activities that reflect our values and foster collaboration, and fun!
Daily sync
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 16 weeks of parental leave for the primary caretaker. Pie also provides 16 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Pie provides employees with a flexible work schedule that includes Core hours.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Generous PTO policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
We offer team members a parking subsidy.
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

An Insider's view of Pie Insurance

How does your team reward individual success?

Our Customer Care team rewards success by giving "snaps" in team and company slack channels. We like to verbally recognize people in our team meetings by giving them a shout out and telling them they are valuable to the team and are appreciated! It is important to also be conscious of how people like to be recognized and not put people "on blast".


Customer Success Working Team Lead

How do you collaborate with other teams in the company?

As a Sales Manager, I work closely with Underwriting & Customer Care on improving our processes to be more efficient from quote to issuance. With Marketing, I help with campaign initiatives to roll out to new and old prospects. I also connect with our UX & Product Teams to provide feedback on ways to enhance our online quote flow for our customers.


Inside Sales Manager

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