The Walt Disney Company
Create the Tech Behind Our Magic
New York City, NY

Director - Marketing Planning & Strategy at The Walt Disney Company (New York City, NY)

| New York City, NY
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Disney Streaming is looking for a Director Marketing Planning & Strategy to lead strategic planning for ESPN+ and other Disney Streaming products. The Director Marketing Planning & Strategy will develop the cross-channel promotional roadmap aligned to key content moments and conversion events. The ideal candidate should be proficient in cohort analysis, segmentation and targeting to develop marketing plans with the goal of growing an engaged user base. Our ideal candidate is experienced with direct-response campaigns and subscription-based products.
Responsibilities :
  • Development of the strategic promotional roadmap that aligns ESPN+ content strategy with marketing executions.
  • Ongoing cohort analysis and profile development to plan targeted messaging driving cohort engagement.
  • Partner with Media, Lifecycle, Product Development, Analytics, and Design teams to influence key growth areas, campaign strategy, and messaging
  • Define KPIs to measure roadmap success and forecast performance to inform accurate planning
  • Imagine, test, and iterate new conversion tactics across owned platforms, digital platforms, and emerging technology
  • Drive optimizations based on analytical insights and data to show positive return on marketing efforts, continuously improving user lifetime value
  • Excellent decision-making skills with the ability to identify, prioritize, and articulate high impact marketing initiatives
  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
  • Manage a team of at least three people

Basic Qualifications :
  • 7+ years of multi-channel marketing experience with a thorough understanding of engagement, retention, and analytics, comfortable with organic and paid disciplines
  • Collaborative leader comfortable with complex, cross-functional projects across teams
  • Clear understanding of full funnel marketing, digital media KPIs and attribution.
  • Strong analytical skills including the ability to analyze data, prepare and interpret reports and communicate actionable results, findings and recommendations.
  • Balance of creative and analytical thinking
  • Sports fan a must
  • Proven track record of delivering growth from multiple digital advertising sources, and executing key analyses with minimal supervision.
  • Experience leading cross-functional team alignment and strategic planning
  • A self-starter capable of working independently but also as part of a team
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done

Required Education :
Bachelor degree in a related field
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