About Us:
Chief is changing the face of leadership. Our mission: build the most powerful network focused on connecting and supporting women leaders. Our members are VP and C-level executives across every industry who are leading their companies today and building a more equitable tomorrow. Chief was recently recognized as one of Fast Company's Most Innovative Companies of 2021 , and you can read more about us in Forbes or watch us on the Today Show .
Launched in early 2019, Chief is a Series B stage start-up backed by General Catalyst, Inspired Capital, Primary Ventures, CapitalG, and other top-tier investors. The Chief network includes 12,000+ members from across the United States and United Kingdom. We are headquartered in New York City with additional Flagship spaces in Los Angeles, Chicago, San Francisco, and London.
We are tech-powered. Our members make meaningful connections, engage in compelling discussions, and view our unique content through our digital platform. Our Product and Technology teams are building the future of that platform, with data and insights at its heart.
About the New Verticals Team:
The New Verticals Team's mission is to extend the power of Chief to our biggest and most impactful opportunities. We work to research, design, innovate, build, and launch products and services that further our mission of changing the face of leadership.
About the Role:
Chief is seeking a marketing leader to build and lead the marketing function for a new vertical currently in incubation. You will combine your strategic, growth, CRM, and brand expertise to set the go-to-market strategy and deliver a communications experience that attracts, acquires, engages and retains members. The ideal candidate has a background in growth marketing, and is data-driven in their approach. This role will report directly to the GM, New Verticals and partner with Chief's Marketing and Communications team.
What you'll do:

• Define a comprehensive marketing strategy that supports our new vertical's business objectives and the needs of women in the workplace
• Create and lead the go-to-market strategy spearhead the launch of the new vertical to market
• Set the new member growth and acquisition plan, including channels, cadences, and key messages; iterate and optimize to drive engagement and conversion rates
• Own the full member communications journey, from attraction and acquisition through annual renewal
• Determine the format, content, and schedule for ongoing member comms to drive network engagement and key behaviors that result in value for the member
• Build acquisition cadences and processes, including nurture campaigns and emails that educate and excite potential new members
• Collaborate with internal stakeholders such as Sales, RevOps, Communications and Brand teams to produce a cohesive communication and experience journey
• Deeply understand member qualifications and personas, accurately identify these segments for list creation and specific communication touches
• Deploy a marketing budget across channels that you identify and allocate based on growth strategy
• Own conversion and engagement metrics and improvements throughout the marketing funnel
• Manage external agencies, evaluate their performance, and create RFP for any new agencies or external partners relationships

What you've done and enjoy doing:

• Strategic marketing generalist with a demonstrated track record of improving customer engagement, acquisition, and retention throughout the funnel
• Deep expertise in growth marketing with a proven ability to build and continuously optimize a successful acquisition funnel
• Experience managing and deploying a meaningful budget across marketing channels and initiatives
• A portfolio of growth marketing campaigns that demonstrate an ability to think strategically about growth while delivering measurable results
• Experience effectively managing an agency to develop and execute campaigns
• Thirst for consumer insights and a track record of using insights to delight members and improve their experience
• An entrepreneurial, scrappy spirit - you love to drive growth and move with urgency
• Ability to build and maintain effective cross functional and partner relationships
• Highly organized, able to effectively prioritize in a fast-paced startup environment
• Experience at a consumer brand that has scaled quickly and has won the hearts of customers
• Experience in a membership business a plus
• Interest in Chief's mission of changing the face of leadership

Why You'll Want to Work Here:

• Competitive salary and equity
• Flexible vacation policy and 4.5 day work weeks
• 20 weeks of paid gender neutral parental leave
• Full medical, dental, and vision packages, 401(k)
• Opportunity to work for a startup focused on driving real change for women in business
• Opportunity to create and attend inspiring experiences and events with leaders of the industry
• Access to our ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers

While we're committed to remaining compliant and adhering to mandates, for us, pay transparency is more than a consideration of what's lawful and unlawful but rather, an opportunity to disclose what's required, and what we think is a fair and equitable compensation framework.
At Chief, we want to hire, develop, and retain the best talent, making Chief a top destination to accelerate your career. Our compensation framework is a key part of our vision, and we continually revisit and invest in our philosophy and framework to ensure we remain competitive and relevant, on a quest to achieve our vision.
The pay transparency mandates, as well as our own policies and practices, are a means of narrowing the gender pay gap and fostering an engaged and positive working environment that builds trust, on our mission to change the face of leadership.
The base salary for this role is: $175,000
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