Director of Marketing, New Verticals

| Remote | Hybrid
Employer Provided Salary: $175,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
Sorry, this job was removed at 12:20 a.m. (CST) on Wednesday, March 1, 2023
Find out who's hiring in Miami, FL.
See all Marketing jobs in Miami, FL
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

About Us:
Chief is changing the face of leadership. Our mission: build the most powerful network focused on connecting and supporting women leaders. Our members are VP and C-level executives across every industry who are leading their companies today and building a more equitable tomorrow. Chief was recently recognized as one of Fast Company's Most Innovative Companies of 2021 , and you can read more about us in Forbes or watch us on the Today Show .
Launched in early 2019, Chief is a Series B stage start-up backed by General Catalyst, Inspired Capital, Primary Ventures, CapitalG, and other top-tier investors. The Chief network includes 12,000+ members from across the United States and United Kingdom. We are headquartered in New York City with additional Flagship spaces in Los Angeles, Chicago, San Francisco, and London.
We are tech-powered. Our members make meaningful connections, engage in compelling discussions, and view our unique content through our digital platform. Our Product and Technology teams are building the future of that platform, with data and insights at its heart.
About the New Verticals Team:
The New Verticals Team's mission is to extend the power of Chief to our biggest and most impactful opportunities. We work to research, design, innovate, build, and launch products and services that further our mission of changing the face of leadership.
About the Role:
Chief is seeking a marketing leader to build and lead the marketing function for a new vertical currently in incubation. You will combine your strategic, growth, CRM, and brand expertise to set the go-to-market strategy and deliver a communications experience that attracts, acquires, engages and retains members. The ideal candidate has a background in growth marketing, and is data-driven in their approach. This role will report directly to the GM, New Verticals and partner with Chief's Marketing and Communications team.
What you'll do:

  • Define a comprehensive marketing strategy that supports our new vertical's business objectives and the needs of women in the workplace
  • Create and lead the go-to-market strategy spearhead the launch of the new vertical to market
  • Set the new member growth and acquisition plan, including channels, cadences, and key messages; iterate and optimize to drive engagement and conversion rates
  • Own the full member communications journey, from attraction and acquisition through annual renewal
  • Determine the format, content, and schedule for ongoing member comms to drive network engagement and key behaviors that result in value for the member
  • Build acquisition cadences and processes, including nurture campaigns and emails that educate and excite potential new members
  • Collaborate with internal stakeholders such as Sales, RevOps, Communications and Brand teams to produce a cohesive communication and experience journey
  • Deeply understand member qualifications and personas, accurately identify these segments for list creation and specific communication touches
  • Deploy a marketing budget across channels that you identify and allocate based on growth strategy
  • Own conversion and engagement metrics and improvements throughout the marketing funnel
  • Manage external agencies, evaluate their performance, and create RFP for any new agencies or external partners relationships


What you've done and enjoy doing:

  • Strategic marketing generalist with a demonstrated track record of improving customer engagement, acquisition, and retention throughout the funnel
  • Deep expertise in growth marketing with a proven ability to build and continuously optimize a successful acquisition funnel
  • Experience managing and deploying a meaningful budget across marketing channels and initiatives
  • A portfolio of growth marketing campaigns that demonstrate an ability to think strategically about growth while delivering measurable results
  • Experience effectively managing an agency to develop and execute campaigns
  • Thirst for consumer insights and a track record of using insights to delight members and improve their experience
  • An entrepreneurial, scrappy spirit - you love to drive growth and move with urgency
  • Ability to build and maintain effective cross functional and partner relationships
  • Highly organized, able to effectively prioritize in a fast-paced startup environment
  • Experience at a consumer brand that has scaled quickly and has won the hearts of customers
  • Experience in a membership business a plus
  • Interest in Chief's mission of changing the face of leadership


Why You'll Want to Work Here:

  • Competitive salary and equity
  • Flexible vacation policy and 4.5 day work weeks
  • 20 weeks of paid gender neutral parental leave
  • Full medical, dental, and vision packages, 401(k)
  • Opportunity to work for a startup focused on driving real change for women in business
  • Opportunity to create and attend inspiring experiences and events with leaders of the industry
  • Access to our ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers


While we're committed to remaining compliant and adhering to mandates, for us, pay transparency is more than a consideration of what's lawful and unlawful but rather, an opportunity to disclose what's required, and what we think is a fair and equitable compensation framework.
At Chief, we want to hire, develop, and retain the best talent, making Chief a top destination to accelerate your career. Our compensation framework is a key part of our vision, and we continually revisit and invest in our philosophy and framework to ensure we remain competitive and relevant, on a quest to achieve our vision.
The pay transparency mandates, as well as our own policies and practices, are a means of narrowing the gender pay gap and fostering an engaged and positive working environment that builds trust, on our mission to change the face of leadership.
The base salary for this role is: $175,000
#LI-Remote

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Technology we use

  • Engineering
  • Sales & Marketing
  • People Operations
    • TypeScriptLanguages
    • ReactLibraries
    • GraphQLFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • DocuSignCRM
    • LinkedIn SalesNavigatorCRM
    • SalesforceCRM
    • SalesLoftCRM
    • MarketoLead Gen
    • ZoomInfoLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Monday.comProject Management

What are Chief Perks + Benefits

Chief Benefits Overview

Chief takes employee wellbeing seriously. We are happy to provide the option to be fully or partially remote to most of our team members. We provide a fun and hard working environment. We have year round half day Fridays, access to our member events and materials, discounts and so much more!
Discount Partners: Saysh, Tertulia, Good Inside, Corepower Yoga, Trilogy Spa, Squarespace, Bolster, Hotel Zena & Barrys

Culture
Partners with nonprofits
We partner with several organizations that align with our mission to change the face of leadership including Raise the Barr, National Women’s Law Center and the American Civil Liberties Union.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Flexible work schedule
Remote work program
We’ve adopted a virtual first model. Based on team and location, team members may be eligible to work remotely.
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Inclusivity, diversity and representation are essential building blocks needed to create an inclusive and innovative work environment. This is why our leadership team is as diverse as our employee pop
Mandated unconscious bias training
D&I are embedded in all our principles with a deeper focus in our Inclusion value. Every people leader will be trained on this which includes themes of mitigating bias, upstander behaviors, etc.
Mean gender pay gap below 10%
Diversity employee resource groups
Chief currently has nine employee resource groups focused on specific communities across ethnicity, ability, sexual orientation and gender expression, generation, nationality, and social class.
Hiring practices that promote diversity
Unbiased job descriptions, interview questions and processes Relationships with diversity focused hiring partnerships
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
All dental benefits are fully paid for by the company
Vision insurance
All vision benefits are fully paid for by the company
Health insurance
We have a variety of options that will provide comfort and security to our team members - and all plans are fully covered by the company!
Life insurance
Wellness programs
Mental health benefits
We want to make sure that our team has any additional support that they need. We have a partnership with an online mental health platform to make it super easy to have access to support.
Financial & Retirement
401(K)
We care about our team members' futures. Our team members are able to contribute into their 401k anytime throughout the year.
Company equity
We want our team members to be all in. All team members are granted equity as part of their compensation package and have the opportunity to receive more equity throughout their time at the company.
Performance bonus
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
We offer Dependent Care FSA, where parents are able to use these pre-tax funds for child care expenses.
Generous parental leave
20 weeks parental leave + 4 weeks of flexible re-onboarding
Family medical leave
Restricted work hours
4.5 Day Work Week - Chief has perpetual half day Fridays for most roles!
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
In addition to flexible vacation time, the offices and clubhouse shut down between Christmas and the New Year.
Sabbatical
Chief is proud to offer our employees, who have been with us 4+ years, the option to take a well deserved sabbatical.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Chief offers pre-tax commuter benefits.
Company-sponsored outings
Every year we bring all employees together for a 2-day event called Chiefchella, to connect as a community, get inspired and have fun! (see pics!)
Free snacks and drinks
Chief offers fun snack and drinks in our NYC Home Office.
Company-sponsored happy hours
We like to find time to celebrate together and do that when we can!
Fitness stipend
Chief offers a wellness stipend for you to use as you see fit.
Home-office stipend for remote employees
We provide stipends for those who are eligible annual. They are paid out quarterly.
Mother's room
Professional Development Benefits
Job training & conferences
Chief employees receive annual an individual Learning Fund of $750 & investment into group learning with their trams. In some cases we enable access to specialized knowledge or certifications.
Lunch and learns
We launched a training series for all employees to enable growth. The first series is Continuous Feedback, which reframes feedback as empowerment and builds skills for receiving and giving feedback.
Promote from within
Customized development tracks

Additional Perks + Benefits

On top of all of this, Chief also invests in our team members through ongoing learning and development. All Chief employees have access to our ongoing virtual Chief member exclusive content, including workshops, thought leadership, and iconic speakers like Cynthia Nixon, Stacey Abrams and Michelle Obama. At Chief, your ongoing development will be supported by your manager and an team member experience team to make sure that you have avenues to progress.

We launched our first ever Chief Values Awards in 2022. We celebrated 2 winners for each value (Powerful, Inclusive, Real, Curious, Time Travel) and awarded them $500 cash plus $500 donated to a charity of their choice. We also had 3 winners that are were celebrated for living all of our values, who were awarded $1500 cash plus a $1500 donation to a charity of their choice. The awards were presented at Chiefchella.

In addition to the section on Nonprofit partnerships, we have many partnerships that engaged our Chief team and members to donate to causes that In 2022, after the Supreme Court’s decision on reproductive rights, Chief committed to donating $250,000 to organizations who give access to care. These included Planned Parenthood, National Abortion Foundation, NARAL ProChoice America and others.

More Jobs at Chief

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about ChiefFind similar jobs like this