Qualtrics
At Qualtrics, our mission is to close experience gaps. Qualtrics is the #1 XM platform.
Dallas-Fort Worth, TX

Director of Brand Strategy and Growth at Qualtrics

| Dallas-Fort Worth, TX
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The Qualtrics XM Platform™ is a system of action that helps businesses to attract customers who stay longer and buy more, to engage and empower employees to do the best work of their lives, to develop breakthrough products people love, and to build a brand people can’t imagine living without.


Joining Qualtrics means becoming part of a team bold enough to chase breakthrough experiences - like building a technology that will be a force for good. A team committed to diversity, equity, and inclusion because of a conviction that every voice holds value, with a vision for representation that matches the world around us and inclusion that far exceeds it. You could belong to a team whose values center on transparency, being all in, having customer obsession, acting as one team, and operating with scrappiness. All so you can do the best work of your career.


We believe every interaction is an opportunity. Are we yours?

The Challenge

At Qualtrics, we’re for breakthrough experiences and those bold enough to chase them. As we continue to lead the category of Experience Management, we are investing in brand-driven growth in order to create more effective top-of-funnel marketing strategies, drive broader audience relevance, and broaden existing perceptions of the Qualtrics brand. To help meet these objectives, we’re hiring a Director of Brand Strategy & Growth to join our Brand Team at Qualtrics.

The Brand Team’s purpose is to build and sustain the most relevant, inclusive, and compelling global brand in technology. The Director of Brand Strategy & Growth will contribute to that purpose by:

  • Building and utilizing a foundation of strategic insights to position the Qualtrics brand for continued growth;
  • Developing motions including brand campaigns, signature brand moves, and audience awareness plays to improve the awareness and consideration of the Qualtrics brand;
  • Partnering with teams across the company to innovate in ways that win the trust and love of buyers, users, and the Qualtrics community more broadly. 

Reporting to the Global Head of Brand, this person will be accountable for building and managing a team of direct reports in brand strategy and brand growth, and will work closely with teams within and across Marketing to develop insights, make decisions, and take action based on both strategic and empirical foundations.

The ideal candidate will have a strong business acumen, organizational aptitude, SaaS industry knowledge, interpersonal maturity, work ethic, and confusion tolerance. They’ll also have a desire to balance strategic contributions with a day-to-day “get it done” bias for action.

And because we believe it’s about getting it right rather than being right, this person should also have a firm conviction about both the strengths of the Qualtrics brand and the areas where we have to be honest about improving, growing, and changing as we continue on our journey.

Expectations for Success
  • Steward and continually innovate a compelling, category-defining brand positioning that makes the case for the relevance of Experience Management, conveys Qualtrics’ differentiation, and inspires and clarifies who we are to customers and employees
  • Develop a “future-proof” brand architecture builds upon existing equities, enables portfolio clarity and navigation, and accommodates future organic and inorganic growth, and partner with Corporate Development to activate it in an M&A context
  • Partner with Product Marketing to develop a product nomenclature system that drives internal consistency and customer clarity across the portfolio
  • Liaise with teams in Product Marketing and across Qualtrics to provide input and guidance when these teams require product, service, experience, or event naming
  • Partner with the People Team to continually innovate and increase the relevance of the Qualtrics talent brand and ensure connectivity to the overall Qualtrics brand
  • Partner with Research Services team to design and execute quantitative and qualitative audience research in service of brand strategy
  • Lead the development of a Brand Intelligence function, accountable for brand tracking, bringing the voice of the customer into brand decision making, and showcasing the value of the Qualtrics BrandXM product among our employee and customer base
  • Partner with Growth Team to develop campaigns and other communications strategies aimed at expanding audience awareness and consideration of Qualtrics
  • Continually develop a perspective on brand moves we can make in the marketplace to have incredible impact on our business and brand in light of customer insight
  • Provide recommendations to Head of Brand and Executive Creative Director on potential evolutions to the visual and verbal identity to continually move the brand forward
  • Partner with Regions to begin to localize the brand for our EMEA and APJ regions, and develop documentation on region-specific brand strategy elements
  • Lead strategic and creative work with key agency partners as required 
  • Analyze, monitor and report on the category landscape among our competitors and in SaaS more broadly each quarter to determine SWOT for the Qualtrics brand
  • Translate data insights into actions and recommendations, including weaving together a narrative from multiple sources of data from different teams
Qualifications & Requirements
  • 7+ years experience driving and executing best-in-class strategic and creative work in a management consultancy or agency context, or within the marketing organization of a world-class, well-loved consumer or SaaS brand
  • A passion for brand, and a strong perspective on what makes a strong brand 
  • Expertise in brand strategy, strategic thinking & framing, and opportunity assessment 
  • Strong business acumen and an insatiable curiosity to continue to learn
  • A desire to push the boundaries of brand experience to build relevance and excitement
  • Deep human empathy and excellent cross-functional collaboration skills
  • A working understanding of empirical and qualitative research methods and their linkages to strategy, storytelling, and decision making 
  • Experience building and leading high-performing teams in a high-growth environment
  • An excellent communicator and compelling storyteller, including experience presenting to - and being accountable for feedback from - with senior leaders
  • Highly collaborative, a great listener, and able to work across geographies
  • Ability to operate at both a strategic and executional level; ideate and directly execute
  • Positive outlook, curious, desire to learn and grow and team player
  • Brings a strong passion for the Qualtrics brand, SaaS, and high growth companies
  • Demonstrated upward professional growth trajectory
What differentiates us from other companies: 
  • Work life integration is deeply important to us - we have frequent office events, team outings, and happy hours
  • Qualtrics Experience Program - $1,500 for an experience of your choosing (eligible after a year)
  • 30 paid days off - 15 PTO + 5 Personal Days + 10 Holiday Closures (additional after a year)
  • On top of standard benefits package (medical - employees and their families, dental, vision, life insurance, etc) we provide snacks, drinks, and free lunches in our office
  • To learn more about what we value read about it directly from our employees Qualtrics Life stories

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • We are an open language company so we do not specify on languages and accept all that are helpful toward the product.Languages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • Qualtrics PlatformCMS
    • SalesforceCRM
    • Qualtrics iQ DirectoryCRM
    • Qualtrics PlatformEmail
    • Adobe CampaignLead Gen
    • MarketoLead Gen
    • MixRankLead Gen
    • RapportiveLead Gen
    • Qualtrics PlatformLead Gen
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What are Qualtrics Perks + Benefits

Qualtrics Benefits Overview

TOTAL REWARDS
The term “benefits” doesn’t really do our employee rewards program justice. We provide medical, dental, and vision insurance, 20+ days of annual leave, generous retirement fund contributions, bonuses, and tons of career mobility.

WORK HARD/PLAY HARD
For every bit of hard work we put in, we have twice the fun. Whether that means taking a break in a massage chair or hitting the slopes after work, Qualtrics makes sure that employees take time to recharge and live it up.

UPWARD MOBILITY
Because we’re a hyper-growth company, getting promoted and taking on more opportunities is always an option. We hire individuals who have what it takes to quickly step into the next role and take on opportunities beyond their core job description.

OFFICE PERKS
We believe in a workspace that allows you to take a breather and pepper fun throughout your day. Grab a beer in the Dublin office pub, enjoy Seattle’s rooftop patio overlooking the Puget Sound, or raid one of the many kitchens around Provo’s office.

HIGH BAR
We don’t hire cutthroat individuals who only care about themselves. We’re looking for top performers with a wide array of professional and personal experience. Our employees are driven, intelligent, diverse and interesting people who work well in teams and know how to have fun.

GLOBAL
Qualtrics employees are plugged into a network of experienced professionals around the globe. With weekly company-wide video meetings and our own internal social network, employees get global experience and stay up-to-date on what’s happening across the organization.

Culture
Partners with Nonprofits
We go beyond partnering with nonprofits. For Qualtrics, 5 For the Fight is our company's core nonprofit focus. Discover the whole story at www.5ForTheFight.org. We're #AllIn until cancer gives in.
Friends outside of work
Eat lunch together
Intracompany committees
From WLD, Q&able, Q-Salute, Q-Pride, and Mosaiq to the Dream Team, the Green Team, and hosts of other community-founded groups, you'll find a variety of committees which drive community at Qualtrics.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
In 2020, we launched our global unconscious bias program. We aim to provide our employees with the tools to block and tackle the various types of biases that exist.
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
We have ERGS championing people with disabilities, LGBTQ+, Veterans, Underrepresented Minorities, and Women's Leadership Development.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Our Wellness program includes not only an employee assistance program but, starting in 2022, will also include a Wellness bonus that employees can use on services to support their overall wellbeing.
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Equity grants are considered annually based on performance and seniority level, and undergo annual refreshes.
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Adoption Assistance
We reimburse up to 10000 for eligible adoption expenses and 6 weeks of paid leave for the parent who is taking the role as the primary caregiver.
Return-to-work program post parental leave
Company sponsored family events
Qualtrics has several events during the year that look to actively include our families, from the annual summer party to welcoming your family on-site for visits.
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Qualtrics offers unlimited sick days, which covers not only the employee but immediate family members. Kids are sick? Stay home without burning your vacation days.
Perks & Discounts
Casual Dress
What you wear to work is not something we worry about - be comfortable and be yourself.
Commuter Benefits
Company Outings
Free Daily Meals
We serve free lunch on Monday, Wednesday, Friday. On Tuesday and Thursday, we offer a subsidized food ordering option. We have breakfast items (cereals, yogurts, etc.) every day of the week.
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program

Additional Perks + Benefits

We additionally cater snacks to the company all-hands meeting each week. You can expect to find semi-annual swag distributions (summer & winter), as well as swag giveaways in the offices. Our Benefits team has always looked to maximize our benefits. We additionally will have times where tickets to local games/events are on offer or will work as a group to purchase tickets for a variety of activities.

An Insider's view of Qualtrics

How would you describe the company’s work-life balance?

We prioritize making great experiences for our team members through flexible schedules, generous time off, and providing an experience bonus to all employees so that they can make their own memories and cultivate great experiences with their family and community.

Kate

Product Marketing Manager, Frontline CX Product Portfolio

What's the biggest problem your team is solving?

Engineering Services collaborates directly with customers to build impactful solutions, customized to meet their unique challenges in order to unlock the full potential of the XM platform. ES utilizes a variety of technologies to partner with teams across the company to influence product roadmaps and incubate new lines of business.

Elise

My team takes ownership of programs/processes that impact Qualtrics across engineering and in some cases across the company. Our ideas can have varied impacts, from multi-year investments in key product capabilities to incremental process improvements in

How does the company support your career growth?

I joined Qualtrics as a marketer, but I had a passion for diversity, equity and inclusion (DEI) stemming from my background as an openly gay black man. I have since landed my dream job as global DEI lead, where I’ve turned my passion and purpose into a career. Many people at Qualtrics have built careers off finding and fixing experience gaps.

Farren

Head of Diversity, Equity and Inclusion

How do your team's ideas influence the company's direction?

My team takes ownership of programs/processes that impact Qualtrics across engineering and in some cases across the company. Our ideas can have varied impacts, from multi-year investments in key product capabilities to incremental process improvements in our software deployment and release cycles. My team is in the middle of it all.

Asheesh

Staff Technical Program Manager

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