Digital Strategist Manager
As Digital Strategist Manager, you are a key member of our growing Product Marketing organization and will contribute to the success of ActionIQ’s Customer Data Platform. In this role, you will work cross-functionally with Content Marketing, Product Marketing, Demand Gen and Design to publish and optimize website experiences and content that help grow ActionIQ’s market share within a competitive market space. You will bring a deep understanding of website management, content publishing, SEO, conversion optimization and website analytics. The role is based in New York City with some travel required.
About The TeamMarketing at ActionIQ plays a critical role in our efforts to educate the market on the value of our solution, foster deep customer relationships and generate new business opportunities. We spend our time conducting market and customer research, writing thought leadership content and finding the best pathways to conversations with prospective customers. As a member of the team, you’ll join a fast-paced, results-driven group of marketers that are passionate about taking our product to the next level of growthOne year from now you will have
- Scaled website management, testing and optimization operations
- Defined and executed SEO strategies to increase brand awareness across US and international markets
- Supported website refresh include brand voice and user journey
Responsibilities
- Website management: collaborate with website/content product owners to strategize and execute on website experiences and content that drive and convert awareness into new leads across our target industries and personas.
- SEO strategy: define, execute and optimize SEO content strategy and operations to acquire and engage new user traffic to website on high-intent topics.
- Conversion optimization: test, analyze and optimize user journeys and experiences to increase conversion of traffic into leads.
- Reporting: define and manage website KPIs and share with internal stakeholders with insights and recommended actions (via dashboards, heat maps and deep dive analytics).
- 3-5 years experience managing and optimizing website content, including deep SEO expertise
- Expertise in B2B website technology and reporting stack, including WordPress, HubSpot, Google Analytics
- Excellent writing and presentation skills, including experience in client-facing discussions
- Ability to implement and support project execution with minimal guidance amidst multiple priorities and goals
- Proven track record of distilling complex concepts and crafting compelling positioning and thought leadership content
- Hands-on ability to design and create a range of marketing assets, including pitch decks, one-pagers and more
Benefits:
- Work with a fun, inclusive, and smart team of people as we build a NYC-based enterprise software company!
- Competitive compensation package, including significant equity component
- Backed by top-tier VCs (Sequoia, Andreessen Horowitz, FirstMark Capital)
- Top notch health insurance benefits, including 12 weeks paid parental leave for both parents.
- We are currently working remotely due to COVID-19, but we will be opening a beautiful new office right on Madison Square Park! All NYC-based employees will have the option to return to the office 3 days per week beginning after Labor Day on an “opt-in” basis. We plan to officially reopen our office in the beginning of 2022.
- Check out our latest blog post here to learn how we designed our return to work plans.
- Work from Home stipend to optimize office set up.
ActionIQ is committed to building an inclusive, equitable, and diverse organization. We embrace equal opportunity for all applicants and seek to foster a culture of belonging for our employees. We recognize and appreciate that the more inclusive we are, the better we will function as a team. AIQ welcomes qualified applicants of any race, color, ancestry, religion, sex, national origin, gender identity, gender expression, age, marital or family status, disability, military veteran status, and any other status or background. Join us on our journey to build a product that will help our customers deliver memorable experiences that will drive loyalty and growth.