Digital Marketing Manager

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**Considering candidates in San Mateo, Santa Barbara, or US-based remote**

We are seeking a motivated and experienced Digital Marketing Manager to join our collaborative team full time. This is a fully remote role. You will be responsible for managing our Meta ads for Evidation as well as standing up new paid growth channels. The successful candidate will have extensive knowledge in the marketing growth space, especially Meta & Google and can work cross functionally with a variety of departments. You’ll be reporting to the Manager of User Acquisition.

RESPONSIBILITIES
  • Create and execute a strong performance marketing strategy and execution plan
  • Hands-on management and optimization of paid social, search, and other digital channel marketing campaigns to drive high-quality members
  • Manage budgets and ensure successful planning, execution and optimization of digital channels to drive strong ROI and efficient CAC
  • Identify and test new channels to continue to meet and exceed established metrics and scale growth initiatives
  • Work closely with management to present results, communicate on performance, and share funnel conversation improvement ideas
  • Work cross-functionally with Creative to develop assets to test new ad copy, creative, and landing pages to improve performance; be able to lead the development of ad creative as needed
  • Partner with the marketing analytics team to build reporting capabilities
  • Partner with Product and Engineering to prioritize initiatives that drive conversion improvements
QUALIFICATIONS

Minimum Qualifications:

  • 5+ years of experience building and executing effective multi-channel direct response marketing strategies
  • Expert in the key social and display platforms such as Facebook, Adwords, etc. 
  • Exceptional quantitative and problem solving skills. Confident digging into data and deep familiarity with growth KPIs including CAC, LTV, ROAS 
  • Proficiency in Google Analytics. Ability to gain insights and drive decisions 
  • Highly organized and detail oriented
  • Strong communicators that can efficiently communicate learnings and insights to drive improvements

Preferred Qualifications:

  • Programmatic and native advertising experience
  • SQL+Tableau/data visualization
  • Experience with design/graphics editing tools (e.g. Photoshop or Figma)
  • Experience with multi-touch attribution models
ABOUT EVIDATION

Evidation creates new ways to measure and improve health in everyday life. Built upon a foundation of user privacy and control over permissioned health data, Evidation’s consumer platform is trusted by millions of individuals—generating data with unprecedented speed, scale, and rigor. We partner with leading healthcare companies to understand health and disease outside the clinic walls. Evidation is working to bring people individualized, proactive, and accessible healthcare—faster. Founded in 2012, Evidation is headquartered in California with employees working from around the globe.

OUR VALUES
  • Put individuals first
  • Challenge each other and state your good intent
  • Go fast while maintaining quality and integrity
  • Work to win together
OUR BENEFITS & PERKS
  • Competitive salary + performance bonus + equity
  • Medical, dental, and vision benefits with generous company contribution
  • Company-provided life and disability insurance
  • 401(k) with company contribution
  • Wellness and wearable device reimbursements, mental health benefits, wellness programs
  • Employee advisory committee focused around diversity, equity, inclusion, and belongingness
  • Distributed teams and flexible work hours
  • Take time when you need it: 13 paid company holidays + flexible time off
  • Paid parental leave
  • Mobile phone, home internet, and home office furniture reimbursements
  • Apple laptop and your choice of monitor + noise cancelling headphones
  • LinkedIn Learning and other professional growth opportunities
EVIDATION HEALTH VALUES DIVERSITY AND IS COMMITTED TO EQUAL OPPORTUNITY FOR ALL PERSONS WITHOUT REGARD TO RACE, COLOR, CREED, RELIGION, MARITAL STATUS, AGE, NATIONAL ORIGIN OR ANCESTRY, POLITICAL ACTIVITY OR AFFILIATION, PHYSICAL OR MENTAL DISABILITY, MEDICAL CONDITION INCLUDING GENETIC CHARACTERISTICS, MARITAL STATUS, SEXUAL ORIENTATION, GENDER IDENTITY, SEX OR GENDER.

#LI-Remote

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Technology we use

  • Engineering
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SwiftLanguages
    • Ruby on RailsLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases

What are Evidation Health Perks + Benefits

Evidation Health Benefits Overview

We offer a comprehensive set of benefits and perks designed to enhance your employee experience.

Culture
Volunteer in local community
Friends outside of work
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Evidation values a diversity-first approach to hiring with a goal of attracting qualified under-represented minority and female candidates and fostering a culture of belongingness and inclusion.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Evidation offers a free membership to Headspace and access to LifeWorks EAP services, in addition to mental health services provided through our medical insurance plans.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Happy Hours
Fitness Subsidies
Evidation offers a $300 annual wellness allowance and a one-time $150 reimbursement for a wearable device.
Home Office Stipend for Remote Employees
Evidation offers all employees a $50 monthly reimbursement for mobile phone and home internet and a one-time $350 home office reimbursement.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Online course subscriptions available

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