Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits.

Social Security, our nation’s retirement safety net, is projected to be insolvent as soon as 2035, making employer-sponsored 401(k) plans the primary retirement savings vehicle in the U.S. Nearly half of all working Americans are not saving enough for their future because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible for small and medium sized businesses to offer employees a path to financial independence through retirement savings.

Our values are the guiding principles we use to build solutions for plan administrators and participants. They reflect our point of view on what’s important and what’s right:

In it for customers, autonomous & accountable, outcomes driven, inclusive collaboration, and decisive.

Human Interest is rapidly scaling and we need an experienced growth marketing leader to help us deliver our offering to a massive audience of SMBs that have been underserved by legacy 401(k) providers. 

Reporting to the Director, Growth and Performance, we’re looking for a progressive, forward-thinking, passionate marketing professional who lives and breathes a growth mindset that wants to be part of an agile marketing team that is redefining how growth can be accelerated throughout the organization. As a Digital Marketing Manager, you will help manage our Paid Media investments across Search, Social, Programmatic, Display, Video, Affiliates, and other channels to help drive acquisition and engagement KPIs. Our preference is for someone who has helped explore, lead, and take charge of innovative marketing channels such as audio, video, and streaming services to help add to our current capabilities, alongside more mainstream digital channels as well. Working alongside your colleagues in growth marketing, you will help build the roadmap for investment in channels and help manage a large media budget that will accelerate customer growth with SMBs, building campaigns that are tailored to the right audiences. This role is both strategic and execution-focused, requiring the skillset to help build out our long-term vision for channel investment along with helping manage the day-to-day operations in running multiple campaigns with a keen eye towards CAC costs and KPIs. You’re the right fit for this role if you are passionate about accelerating revenue, comfortable rolling up your sleeves and have a strong bias to insight-driven action. There is ample opportunity to help scale acquisition in a rapidly growing company, and we want you to help lead it. 

What you get to do every day

• Effectively help manage and own acquisition campaigns across Search, Paid Social, Display, Programmatic, Video and Affiliate channels, leading prioritization and experimentation of current and new channels that will help drive growth across Human Interest 
• Own campaign development, setup, QA, and reporting across channels, working closely with data teams to report on campaign performance, progress, and key learnings to unlock additional opportunities and impact on the business
• Align closely with the entire growth marketing team to accelerate team goals in areas of conversion rate optimization, landing page development, B2B campaigns, and SDR partnership to ensure sales and marketing alignment
• Partner with Content, Customer, and Product Marketing teams to align messaging to user personas and most impactful target audiences, helping scale our content reach
• Constantly optimize segments, audiences, messaging, and creatives to help meet growth goals
• Guide the roadmap for the adtech/media tools needed to pursuit additional channels and acquisition goals

What you bring to the role

• 5+ years of performance marketing experience across paid acquisition channels, with a track record of success in optimizing current channels and a data-driven approach to exploring new media opportunities
• High performance across digital marketing (SEO, SEM, Display, Retargeting, Video, Paid Social, Affiliates) & growth analytics
• Experience working with internal and external creative teams and agencies to help optimize paid media programs and build a content roadmap
• Video production and building video marketing strategies, in addition to a record of being at the cutting edge of creative marketing channels (Audio, Video, Streaming, etc.), preferred
• Analytical and data-driven mindset, comfortable using analytics, ad tech, and other tools (Google Analytics, Data Studio, Looker, etc..) to identify channel opportunities, monitor performance, and report on progress. Bonus points for being comfortable with marketing automation tools such as Marketo and CRMs like Salesforce in understanding lead flow
• Strong interpersonal, organizational and stakeholder management skills able to present to leadership on results of paid channel performance
• A growth mindset that values learning and action over perfection, and appreciates teams that follow the values of shared ownership and transparency
• A strong foundation in Software-as-a-Service (SaaS) marketing with a focus on digital marketing and product disciplines. Bonus points for experience or familiarity with working with product teams, B2B, and helping build a ‘culture of experimentation across multiple teams and working through challenges related to regulated industries (Finance)
• Comfortable working in an agile, cross-functional environment

Please feel free to apply to this position even if you do not meet 100% of the requirements listed above.

About Human Interest: 

We’re a high-growth, Series D-funded company that’s changing the retirement industry. Human Interest is seeking to build a best-in-class product to help small businesses give their employees a path to financial independence. Named one of America’s Best Startup Employers by Forbes, one of the Best Places to Work by the San Francisco Business Times, and a 2021 Top Company by Y Combinator, we’re looking for incredible talent to help us achieve our mission: ensuring people in all lines of work have access to retirement benefits. Human Interest has raised $305M and is backed by leading investors that include TPG (The Rise Fund), SoftBank, Glynn Capital, NewView Capital, USVP, Wing, Uncork, and others.

Inclusive collaboration makes us a better business

We deliberately build processes to create a workplace where all are welcome and accepted. We're proactive and purposeful in prioritizing diversity and inclusion internally not only because it's the right thing to do, but also because we believe it's the only way to effectively create products and services that can be truly helpful to all people.

Human Interest is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran or military status, pregnancy, or any other characteristics protected under federal, state, or local laws.

Human Interest employees must adhere to the Company’s security policies and Code of Ethics. 

Please note Human Interest does not accept unsolicited resumes from any source other than directly from candidates. We will not consider resumes from vendors including and without limitation search firms, staffing agencies, fee-based referral services, and recruiting agencies.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

https://humaninterest.com/disclosures

We comply with CCPA guidelines.