Digital Marketing Manager at Tealium (Remote)

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WHO WE ARE

Tealium is the most trusted and world’s largest independent customer data platform. Tealium connects customer data – spanning web, mobile, offline, and IoT devices — so brands can connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 client-side and server-side vendors and technologies, empowering brands to create a unified, real-time customer data infrastructure. 

Tealium’s customer data solutions encompass tag management, an API hub, a customer data platform with machine learning and AI, and data management solutions that make customer data more valuable, actionable, and secure. Tealium has been a trusted provider of customer data solutions for more than a decade, and more than 850 top businesses worldwide including Microsoft, Hyatt, Gap, HSBC and Novartis rely on Tealium to power their customer data strategies.

Team Tealium works and lives across the U.S. and in nearly 20 countries across the world. We are intentional about our culture, our investment in our team members and how we care and connect. 

Tealium = Teal + Helium. Teal: a vibrant reflection that evokes authenticity, trustworthiness, reliability, open communication and clarity of thought. Helium: we rise above, a kinetic force that elevates our customers’ and our experiences beyond all others. 

We win together with respect and appreciation for the talents required of all positions and the people who contribute to each of these.

WHAT WE'RE LOOKING FOR

Tealium is looking for a Digital Marketing Manager/ Sr. Digital Marketing Manager who will be responsible for our global digital marketing efforts across all digital channels including paid search, paid social, display, website chat, and organic. The ultimate goal of this role is to help generate demand for Tealium’s products, as well as, promote Tealium’s brand as the industry’s leading and most trusted customer data platform by developing and implementing high-performing digital marketing programs.

The Digital Marketing Manager/ Sr. Digital Marketing Manager will work cross-functionally to support our global teams (NA, EMEA, and APJ) with their digital programs and efforts, along with managing projects with key external agency partners and tools. They will also be responsible for reporting on the success of all programs to ensure campaigns are effective, within budget, and continuously optimized to deliver results. The successful candidate will be expected to think and act both strategically and tactically from creation to execution, loves working as part of a team, shows innate curiosity, and thrives in a fast-paced, energetic environment. 

This position reports to the Director, Digital & Website.

YOUR DAY TO DAY

  • Plan, implement, and monitor our paid and organic global digital marketing programs across all digital channels including paid search (Google Ads), paid social (LinkedIn), display, chat (Drift), and SEO programs to help drive lead generation and brand awareness for Tealium
  • Oversee day-to-day campaign management including targeting and segmentation, messaging and creative, pacing and budgets, and optimizations and results
  • Build and optimize effective landing pages within Wordpress to accompany digital marketing campaigns
  • Plan, develop, and help implement Tealium SEO strategy including organic search optimization, keyword research, content optimization, and generation of organic traffic and leads
  • Implement and monitor A/B and multivariate tests to optimize for conversions
  • Create end-to-end tracking to ensure digital attribution including conversion tracking within digital platforms, UTMs for digital ads, and program creation in our Marketing Automation Platform
  • Display a solid understanding of KPIs and metrics with the ability to report on the performance of all digital marketing programs from in-platform to full funnel metrics through our Marketing Automation Platform and CRM
  • Effectively managing projects within our project management tool and ensuring they are on track for completion within the allocated timeline and budget
  • Successfully managing the budget for all programs and tools including making budget recommendations, forecasting spend, working with finance on invoices and actuals, and ensuring that tools and partners do not exceed their allocated budget amounts
  • Manage relationships with digital marketing agency partners and technology services that support the enhancement of our digital programs
  • Collaborate with product marketing, demand generation, event, and global teams to help develop, manage, and report on their digital marketing efforts
  • Effectively report, provide insights, and present on digital programs to the leadership and global teams
  • Effectively research and evaluate tools and resources to streamline/improve Tealium’s digital marketing processes to maximize efficiency and cost
  • Stay ahead of trends in the digital industry to grow and maintain the Digital Marketing roadmap for new projects, tests, and opportunities

WHAT YOU BRING TO TEALIUM

  • 5+ years of digital/online marketing experience (PPC, Paid Social, SEO, Chat, Display)
  • 5+ years using Google Ads, LinkedIn, Moz or similar, Drift or similar, and Display tools 
  • 5+ years of experience using Google Analytics and other reporting tools to report on programs 
  • 3+ years of experience using Marketo, or a similar Marketing Automation tool
  • 3+ years of experience using WordPress, or similar CMS for landing page creation and SEO content optimization 
  • Demonstrated experience developing and managing multiple digital programs/projects simultaneously 
  • Experience and comfortability with managing large budgets for various programs 
  • Track record of delivering results related to lead generation and brand awareness digital programs 
  • Knowledge of tag management and conversion tracking for effective campaign attribution 
  • Experience managing multiple external agency relationships
  • Experience and comfortability working in a B2B environment (Tech/SaaS strongly preferred) 
  • Fast learner and ability to quickly pick up processes and new technologies 
  • Google Ads certifications a bonus 
  • BA/BS degree or equivalent related work experience
  • Ability to travel up to 20% within region

At Tealium, we don’t just offer the ordinary, we provide the extraordinary: 
- Tealium WOWs (Ways of Work), our award winning culture is how with think, act and connect together at Tealium
- Mosaic, our commitment to diversity, equity and inclusion is grounded in our mosaic of diverse perspectives and shared belonging as we live in work across the US and in nearly 20 countries
- Tealium Cares, to promote caring in our communities, 15 hours of paid work time for volunteer activities and programs is offered annually
- Tealium Connects (remote-first working), enabling many of us to choose where we do our best work and offering new hire stipends to assist with purchasing things we need to support a successful home office environment
- Tealium Ownership, share in the success of Tealium by becoming an owner of Tealium beginning with new hire equity grants 
- Tealium Time, unlimited paid time-off policy to offer flexibility to take time when needed and robust leave programs, including extended paid parental leave and company holidays
- Healium, health and wellness programs to help us be our best selves in the experiences of health, physical, mental, social, and even financial well-being and wellness
- Healium Be-Well Break, an annual all-company paid shutdown to provide a true break for us all
- Tealium LIFT (Learning is Facilitated at Tealium), offering a myriad of professional development opportunities with over 6,000 courses available on demand to best-in-class manager and leadership development programs
- Health and Related Benefits Programs, offering market competitive benefits programs

Collectively, we contribute our individual pieces (identity, experiences, heritage, backgrounds, religions, viewpoints, gender and more ) to form the mosaic of Team Tealium. It is our continuing philosophy to recruit and employ the best qualified individuals without regard to race, color, sex, religion, national origin, disability, age, sexual orientation, gender identity, and/or any other protected characteristic. Tealium does not tolerate unlawful discrimination of any kind and strives to be an inclusive and respectful workplace.

The highly relevant and differentiated positioning of Tealium’s solutions makes this a unique and rewarding career opportunity.

#LI-Remote 
*Offerings vary by level and location.

More Information on Tealium
Tealium operates in the Analytics industry. The company is located in San Diego, CA. Tealium was founded in 2008. It has 622 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 20 open jobs at Tealium, click here.
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