Digital Marketing Manager, Organic Search

| Tampa Bay, FL | Remote
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Digital Marketing Manager, Organic Search - L3

Drift is seeking a driven and strategic Digital Marketing Manager to join our revenue marketing team. This go-to-market team is responsible for creating and executing Drift’s marketing campaigns, delivering programs that drive pipeline and make a real impact on every segment of the business.

You will be the expert on Drift’s organic search channel and know how to move the needle. You’ll analyze our website performance and SEO data, and take those insights to deliver corresponding SEO and SEM strategies. You’ll collaborate directly with our content, website, digital advertising, product marketing, and demand generation teams to build one connected organic marketing engine. Ultimately -- you’re always thinking about how to maximize inbound demand and pipeline.

This role is made for a digital marketer who loves search engine optimization, understands the customer journey, and uses both sides of your brain to create connected SEM experiences that engage and convert the right buyers. You’re responsible for overseeing the organic search channel to acquire interested leads, generate booked meetings for our sales team, and drive pipeline. 

Ideal candidates are passionate about emerging technology, hypergrowth company culture and the future of sales and marketing. Previous experience in SEO and digital marketing is necessary.

What you'll be doing on the revenue marketing team at Drift:

  • Develop SEO strategies to support the growing demand generation needs of our sales team.
  • Establish intimate knowledge of how marketing and sales professionals are getting their information today, and execute corresponding SEO tactics to grow qualified inbound traffic from our target personas at every stage of the customer journey.
  • Measure and analyze organic search channel performance to proactively recommend where opportunities for further optimization and growth exist.
  • Collaborate with our content and product marketing teams to create and optimize landing pages for highly qualified SERPs.
  • Collaborate with our web team on technical SEO improvements and to prepare for evolving algorithm updates. 
  • Collaborate with the broader digital team to develop complementary paid search strategies, and one holistic approach to search engine marketing.

About You:

  • Self-motivated problem solver, able to communicate proactively without close supervision.
  • Analytical thinker with the ability to distill insights from web, SEO, and funnel data; and action corresponding recommendations.
  • Strong verbal and written communication skills, with the ability to coordinate SEO and SEM initiatives across content, website, digital advertising, product marketing, and demand generation teams.
  • Fast learner with initiative and willingness to learn new things, test new techniques, and experiment.
  • Time management pro with the ability to prioritize initiatives based on impact.
  • Experience with digital marketing, SEO, inbound marketing, and demand generation strategies.
  • Experience with SEO platforms; such as Conductor, Brightedge, ahrefs, or SEMrush.
  • Experience with content management systems; such as WordPress.
  • Experience with CRM and marketing automation platforms; such as Salesforce, Marketo, Pardot, Eloqua, or Hubspot. 
  • Experience with Asana or project management tools a plus
  • Experience with HTML/CSS is a plus.
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • AngularJSFrameworks
    • DjangoFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

An Insider's view of Drift

What are some social events your company does?

Every summer we take a few days as a team and head to Western Massachusetts for Camp Drift! Camp is an amazing weekend where we take a moment to celebrate what we have accomplished, and set goals for the coming year.

Lacey

Public Relations

How do you collaborate with other teams in the company?

I feel really lucky because I get to work with the Sales, Customer Success, Product, and Ops team on a regular basis. We say "One team, one dream" un-ironically and are always willing to hop into anything that benefits the customer.

Sara

Conversational Marketing Specialist

What makes someone successful on your team?

Our leadership principles are the core of who we are and how we operate every day. Bringing these in to your actions, decisions, and how you deliver results is the surest way to be successful here. Walk the talk. Focus on the customer. Deliver results every single day.

Kari

Director of Learning and Development

What is your vision for the company?

Today, all of our lives run in real-time. As a result, our expectations for how we communicate with businesses have changed: we expect answers in real-time too. Customers have all of the power today, and that’s why we put a premium on how we’re treated. Businesses need to adapt to this shift in order to thrive today, and that’s what we focus on.

David

CEO, Co-Founder

What’s the vibe like in the office?

High-energy! From sales, to marketing, to customer success and beyond everyone rallies around one common goal which is putting the customer first. End of month is always exciting for this reason.

Amanda

Customer Success Manager

What are Drift Perks + Benefits

Drift Benefits Overview

Our employees are our greatest asset. To take care of you and your family we offer an extensive employee benefit plan. On top of comprehensive health, dental, and vision plans, we also offer generous PTO, parental leave for primary and secondary caregivers, 401K matching, wellness perks and discounts, free lunch, snacks and coffee every day, the Drift book club (one free book of your choosing a month!), a mentor series, and more.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Intracompany committees
We hold two all-hands meetings a week - Monday Metrics where we align on goals for the week, and Show and Tell where someone from each department presents a project they're working on.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
At Drift we have eight different Employee Resource Groups for people of similar backgrounds or interests to promote inclusion.
Hiring Practices that Promote Diversity
We have a recruiter devoted to diversity sourcing to help us reach our diversity related hiring goals.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Every other week Inner City Weightlifting comes to the office to teach a fitness class to Drift employees.
Mental Health Benefits
We offer all employees a free subscription to the Headspace meditation app, employee-led yoga and meditation breaks, and have an Employee Resource Group that focuses on mental well-being
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
We have unlimited vacation time, which includes sick days, paid holidays, etc.
Paid Volunteer Time
Sabbatical
After working at Drift for three years, all Drift employees are eligible for a month-long sabbatical.
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Stocked Kitchen
Our Conversation Spaces are all fully stocked with snacks and drinks for the employees who decide to utilize the spaces.
Happy Hours
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
We offer a home office stipend to all employees, as well as a $100 credit each month towards internet, office supplies, etc.
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Customized development tracks
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