The Digital Marketing Director, SEO & Affiliate channels will be responsible for managing consumer originations through all facets of SEO, paid search, digital re-targeting and affiliate channels. The role serves as an in-house expert and leader in the above areas of Digital Marketing and will spearhead the organizational efforts to plan, organize and deploy initiatives and strategies that improve consumer originations in those channels. The role is highly visible within the organization and will be an integral part of company's overall strategic plan to launch and scale consumer finance products in a various domains

Duties and Responsibilities:

• Develop and execute on Digital Marketing channels to improve acquisition KPIs such as originations volume, conversion rate and acquisition cost.
  
  • Manage SEO channel by implementing best practices across content strategy, Keyword management, meta data management and sourcing backlinks.
  • Develop and execute on strategies to improve originations through affiliate channels including Lending Tree, Credit Sesame, Credit Karma and other affiliate partners.
  • Execute and optimize paid search and retargeting campaigns.
• Develop, monitor, and report on KPIs that reflect the scale and financial performance of digital acquisition channels.
• Create and execute on strategic roadmaps that focus on implementing technological, marketing, risk and other relevant initiatives that improve originations and performance KPIs in digital acquisition channels.
  
  • Partner with internal teams such as Risk management and Information Technology to implement strategies that target improvement in visits, site engagement and conversion, funnel metrics such as application and acquisition rates. Implement initiatives in content management, keyword efficiency, site optimization and display/re-targeting.

Education and Experience:

• Bachelor's degree in Business, Marketing or related field required; Master's degree preferred.
• 5+ years of experience in Digital Marketing areas.
• Experience in financial services industry preferred.
• Experience with tools such as WordPress, Brightedge, HubSpot & SEMRush.
• Excellent communication skills (verbal and written) to develop relationships with clients and vendors.
• Proficient with Microsoft Office suite or related software.
• Must have strong problem-solving and organization skills with strong attention to detail and the ability to manage multiple projects.
• Excellent organizational skills and attention to detail.
• Team player who will work efficiently and effectively in a fast-paced environment.