Digital Marketing Associate

+1 more | Remote
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

We are looking for an enthusiastic team player to join our marketing team with a focus on demand generation. You will have the ability to strongly impact the growth of our business by driving the strategy and management of key lead acquisition channels. 

Key Responsibilities 

Email Marketing 

  • Create and manage email marketing campaigns to promote our products, services and content. 
  • Identify appropriate target audiences and grow out email database 
  • Manage weekly newsletter and grow subscribers 
  • Ensure marketing messages are conveyed clearly and delivered properly to prospects. 
  • Upgrade our email templates using graphics, personalization and advanced features 
  • Analyze, measure and report program performance results. 
  • Optimize campaigns through testing in order to improve open rate, deliverability, click rate, opt-out rate, conversion rate, as well as specific business goals around individual campaigns
  • Provide results and recommendations for improvements and new programs.
  • Ensure emails follow industry policies, best practices and compliance regulations 

Content Syndication 

  • Create and manage our content syndication strategy with key vendors 
  • Write compelling copy to increase downloads and content engagement to product more leads 
  • Collaborate with the content team to help identify compelling content topics to drive better performance 
  • Analyze and report on all relevant performance metrics
  • Manage day-to-day relationships with content syndication vendors 

SEO Support 

  • Work with our SEO specialist to support projects aimed at organic search optimization and ROI maximization. This could include things like:
    • Working with web developers and the marketing team to properly implement SEO best practices 
    • Optimizing historical blogs for better SEO performance 
    • Creating content briefs to help improve our organic search presence 
    • Researching SEO keywords to use throughout the company’s website and marketing content

SEM Support 

  • Work with our SEM specialist to support our Search Engine Marketing program. This could include things like: 
    • Optimizing ad copy and landing pages for paid search campaigns 
    • Performing ongoing paid keyword discovery, expansion and optimization
    • Researching and analyzing competitor advertising links 
    • Executing A/B testing, collecting and analyzing data, to identify trends and insights 

Other 

  • Assist with other demand generation projects or initiatives as needed
  • Come to the table with creative/innovative ideas to improve lead generation 
  • Effectively work with SDR’s to improve marketing results down the funnel and complete other necessary tasks to manage the DG/SDR relationship.

Requirements 

  • BA/BS degree
  • 1-5 years experience working on a marketing team and executing multi-channel campaigns 
  • Highly organized and strong time management skills 
  • Adaptable and comfortable in ambiguous situations and love problem solving 
  • Ability to thrive in a fast past environment 
  • Clear writing, critical thinking and communication skills 
  • Desire to learn new skills and improve current ones 
  • Strong reporting capabilities with the ability to track campaign performance

Nice to Have 

  • Experience working with Hubspot, Salesforce and Qualified
  • Experience working with HR technology or other B2B SaaS vendors 
  • Knowledge of SEO/SEM and Google Analytics 

This position has a salary range of $60,000 - $80,000 per annum. Namely offers employees medical, dental, and vision insurance, a 401(k) plan with company match, equity, flexible spending accounts, $50,000 basic life and AD&D, free telehealthcare, paid vacation, holidays and sick leave, employee stock purchase plan, paid family leave, and many other available benefits. This information is provided per the Equal Pay for Equal Work Act. Base pay information is based on the market location.

Namely Company Culture Highlights

  • Winner of Comparably's Award for Best Places to Work in New York 2021
  • Winner of Comparably's Award for Best Leadership Teams 2021
  • Winner of Comparably's Award for Best CEOs for Diversity 2021

Check us out on Comparably: https://www.comparably.com/companies/namely

About Namely

Namely is the first HR, payroll, and benefits platform employees actually love to use. People are at the center of everything we do—from our platform to our staff. Why join us? We believe every company and every employee deserves a great workplace, supported by HR technology they use and love. Most importantly, we believe in giving you the tools you need to do the best work of your career.

We invite you to fill out the EEO survey below as part of our ongoing diversity initiatives at Namely.  Your participation in the survey is completely optional and voluntary, and none of the information you provide will be considered in the hiring process or with respect to any employment decision made by Namely.  Namely will have access only to anonymized data submitted through these surveys.

Read Full Job Description
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • FluxLibraries
    • ParseLibraries
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • Google AnalyticsAnalytics

An Insider's view of Namely

What’s the vibe like in the office?

Work hard play hard! We don't work here because it’s easy, we work here because we want to solve challenging problems and make a difference both within Namely and to our clients. The people here are always willing to go above and beyond for their teammates and take a moment to recognize a job well done.

Rhiannon

Sr. Product Manager

What are Namely Perks + Benefits

Namely Benefits Overview

• Fully Remote
• Monthly Utility Stipend
• Medical
• Dental
• Vision
• Basic Life Insurance
• Voluntary Additional Life Insurance
• Short Term Disability
• Long Term Disability
• Commuter Benefits (Transit / Parking)
• Flexible Spending Account
• Health Savings Account
• TeleHealth
• Employee Assistance Program
• Travel Assistance Program
• Identity Theft
• Health Advocate
• Mindfulness App

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSA plan allows you to set aside a money on a pre-tax basis (up to $2,650) for qualified Medical expenses.
Disability Insurance
We provide both long-term (60% of monthly salary) and short-term (50% of weekly salary) disability insurance by Guardian.
Dental Benefits
We offer Dental PPO through Guardian with 100% of preventative care covered for in-network and out-of-network.
Vision Benefits
Our vision plan through Guardian includes examinations at $10 copay, lenses/frames at $25 copay and $130 allowance for contact lenses within in-network.
Health Insurance Benefits
We provide Cigna health care plans for PPO, PPO Buy-up, and HSA. All preventative care is covered and have an employer contribution of $350 ($700 family) for the HSA plan.
Life Insurance
We offer basic life and AD&D insurance for beneficiaries at 1x an employee's annual salary for the duration of employment.
Pet Insurance
We partner with Nationwide to offer pet insurance that is covered by the employee.
Wellness Programs
We have an Employee Assistance Program, eMindful for virtual mindfulness sessions, Compass for professional health services, HealthiestYou for free app consultations, among Namely Life initiatives.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
We offer company equity to all full-time positions over a four-year vesting period.
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 12 weeks of paid leave for full-time employees of a year, and 9 weeks paid leave for full-time employees of 6 months.
Flexible Work Schedule
We're flexible and want you to work in the best way you know how—be it sitting or standing, 9 to 5 or burning the midnight oil. We’re here to do great things, and we want you to jump right in.
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
We encourage employees to give back with paid volunteer time through our company-organized volunteer activities.
Paid Holidays
Paid Sick Days
Paid sick days are unlimited granted approval from the employee's manager.
Perks & Discounts
Beer on Tap
Casual Dress
We want you to feel comfortable and your best self when you come to Namely. Wear anything appropriate but be sure to look your best and professional for clients.
Commuter Benefits
We provide pre-tax commuter benefits for all full-time employees to pay for mass transit expenses, such as metro, train, bus and carpooling/ridesharing
Company Outings
We have company-wide annual holiday parties, summer events for all full-time employees, among other team-specific outings.
Game Room
We have a dedicated game/arcade room with ping pong, foos ball, skee ball, air hockey, video games, piano/guitar, karaoke and more, for all employees to use whenever they need a break!
Stocked Kitchen
We have a full stocked kitchen with unlimited snacks, fruits, coffee, tea, and La Croix. We also take ongoing requests through our kitchen bulletin board!
Parking
We offer the ability to pay for parking with pre-tax contributions.
Recreational Clubs
Our Namely Life initiatives include many clubs for sports, book clubs, activities and more!
Fitness Subsidies
We partner with PeerFit to provide employees credits on a monthly basis to classes at major gyms/studios in the area.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
We offer a $1,000 stipend for professional development opportunities of your choosing.
Diversity Program
Mentorship program

Additional Perks + Benefits

As one of our company values (Give), social responsibility is important to us and we encourage employees to actively take part in our Namely Cares initiatives, company-sponsored volunteer activities as well as opportunities to enroll in payroll deductions through BrightFunds.

More Jobs at Namely

Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Namely's full profileSee more Namely jobs