Digital Advertising Specialist

| Dallas-Fort Worth, TX
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At Cook Children's, you'll work for the most important people in the world: kids. We're driven by a Promise to improve the well-being of every child in our care and our communities. We focus on creating positive experiences for families and our employees.

How you make a difference: As our Digital Advertising Specialist, you're an advertising professional who manages strategy and execution of online brand and lead-generation campaigns for our system. You have the perfect mix of right and left-brain for creative ideas and strategy, as well as technical skills and execution. In this position, you have ownership of key paid advertising channels including display, paid social, SEM/PPC, programmatic, native, email, and more. You will guide our Marketing Specialists ("account executives"), to ensure strategic digital needs for internal partners' are handled skillfully and deadlines are met. You enjoy being a collaborative, diplomatic problem solver, a customer service expert and demonstrate an extreme attention to detail.

How we make a difference: To elevate every experience, we believe everyone should feel like family, team members included. You'll be surrounded by colleagues who consider their work a calling - one that inspires them to perform at their highest level because they understand the impact they have on the lives of others.

DNA of a Cook Children's employee: Collaboration, safety, respect, generosity, kindness and imagination come naturally. We value every person for who they are and adjust our view to see the world through their eyes. We embrace togetherness because we're stronger together than we are as individuals. As employees of Cook Children's, we focus on adding magic to the moments that matter.

  • Bachelor's degree required.
  • Minimum of 3 years in digital advertising role.
  • Strong analytics background, with problem-solving skills and data-driven thinking.
  • Deep understanding of programmatic media buying and display marketing.
  • Advanced knowledge in search/PPC, display and paid social.
  • Experience with A/B and other testing metrics.
  • Robust knowledge in the latest trends and best practices in online marketing and management.
  • Must have a consistently positive and optimistic attitude, collaborative spirit and a talent for maintaining enthusiasm for projects.
  • Experience with web analytics tools such as Google Analytics/Data Studio.
  • Preferred skills: experience with PowerPoint, Excel, Marketo and SalesForce Marketing Cloud

Licensure, Registration, and/or Certification:

Nice to Have:
  • Google AdWords Certification
  • Google Analytics Certification

This position offers both a hybrid and flexible work schedule.

Salary Range: $58,000-$73,000
More Information on Cook Children's Health Care System
Cook Children's Health Care System operates in the Healthtech industry. The company is located in Fort Worth, TX. Cook Children's Health Care System was founded in 1918. It has 5001 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 42 open jobs at Cook Children's Health Care System, click here.
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