Digital Account Strategist- Adtaxi at Adtaxi

| Minneapolis–Saint Paul, MN
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We want to be the best. That's why we hire the best. We thrive on challenging, rewarding, purpose-driven work. We're looking for skilled individuals like you - for professionals full of talent, but not of themselves.
Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions. We are a Facebook Small Business Solutions Partner, a Google Premier Partner and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading edge technology of our Quantum Optimization Platform.
The Digital Account Strategist is responsible for analysis and maximization of performance of client accounts and digital advertising campaigns. This role will support a digital account team to ensure seamless digital campaign execution, performance, and provide a high-level of client service support & interaction. Digital Account Strategists are critical roles to the success of our company.
Major Functions:
  • Act as a liaison between Account team, Clients & Adtaxi fulfillment teams.
  • Manage the day-to-day execution and oversight of ongoing digital advertising accounts and campaigns to meet client's digital marketing objectives.
  • Interpret & analyze digital campaign reports and account performance data. Ability to synthesize metrics and related data into a story understood by varying levels of digital acumen.
  • Assist in developing optimization strategies that include the full digital product portfolio. Monitor campaign performance and make recommendations to clients that result in effective advertiser performance.
  • Work collaboratively with account and fulfillment teams to recommend overall campaign strategy and ongoing modifications for optimal results. May include (but not limited to) strategy changes and budget recommendations.
  • Interpret and analyze digital marketing efforts during the campaign set-up process. Assist with development of initial campaign strategy.
  • Develop and provide client focused communications on campaign performance including effectiveness, targeting and strategy.
  • Liaise with internal teams in support of planning and prioritizing to assist in execution of client campaigns.
  • Cultivate positive professional relationships with clients, vendors and internal teams.
  • Positively impact the team by regularly contributing to the constant improvement of our systems, processes, and tools.
  • Take initiative and drive projects with minimal supervision.
  • Work closely with management on new initiatives as needed. Other duties as assigned.

Experience:
  • 2 - 5+ years minimum of paid digital media analysis and presentation of data in an easy-to-interpret format.
  • Knowledge of digital products, platforms and related metrics (Programmatic, Search, Social, etc.).
  • 2 - 5+ years' experience in digital platforms and stools (e.g. Google Analytics, Ads Manager. Google Data Studio is a plus).
  • Ability to generate insights, business correspondence, and presentations through use of Microsoft Office and G Suite Products.

Skills:
  • Excellent client communication skills, consultative communication skills preferred.
  • Good organization skills and ability meet deadlines.
  • Ability to articulate messaging and results to various audiences.
  • Strong analytical and advanced Excel skills including creation & use of Pivot Tables.
  • Can embrace change, take initiative and work well in a collaborative, learning work environment.
  • Detail oriented, ability to organize, plan, prioritize and re-prioritize workload effectively.
  • Takes initiative to collaborate with team to contribute to revenue generation, and thrives working in a fun team environment.

Decision Making:
  • Understands the short and long term client/consumer needs to assist with client retention and growth.

Scope:
  • High degree of accuracy is required in all aspects of the job. This position requires the individual to be part of the account and digital operations process, and will assist in account management and client service efforts. Every client is extremely important. Providing excellent account service and digital marketing support is critical to our digital competitive position.

Working Conditions:
  • Range 7:30-8:30 to 4:30-5:30pm depending on team needs.
  • Currently 100% remote in response to Covid-19 (subject to change).

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • RLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • AsanaManagement
    • SalesforceCRM

What are Adtaxi Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Tuition Reimbursement
Lunch and learns
Promote from within
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