Demand Generation Manager, Virtual Experiences and Webinars

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Since our founding in 2009, Pure Storage has empowered innovators to build a better world with data. In less than eight years, Pure reached $1B in sales, faster than nearly every enterprise company in history, and our incredible growth continues to outpace the competition.

Our mission? Give technologists their time back by delivering a modern data experience that empowers organizations to run their operations as a true, automated, storage as-a-service model seamlessly across multiple clouds. 

The secret sauce? More than 3,000 team members (and growing!) around the world who join forces to invent the next big thing. And then the next one. 

We’ve only scratched the surface of our ambitions, and as we continue to gobble up market share, we’re blazing trails and setting records: 

  • For seven straight years, Pure has been named a leader in the Gartner Magic Quadrant (five years in the MQ for Solid-State Arrays, and two in the newly created MQ for Primary Storage).
  • Our customer-first culture and unwavering commitment to innovation have earned us a 2020 Medallia Net Promoter Score, certified by Owen CX, in the top 1% of B2B companies.

If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.


The Virtual Experiences Manager provides a critical role that is responsible for driving demand and pipeline conversion impact leveraging digitally-driven virtual experiences throughout the customer journey.  As part of Pure's Digital Demand Center, you will lead a cross-functional effort to identify critical points in the customer journey and build / optimize digital experiences that enhance and accelerate velocity through each stage of the funnel. You will collaborate with cross-functional teams, including: web, marketing operations, sales, global programs, field marketing and data science.

The ideal candidate will embody Pure’s company values, have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.


  • Assess and inventory Pure’s existing set of virtual experiences (cost calculators, test drives, free trials, virtual labs, demos, videos, gamification tools, etc.) and map to critical points in the customer journey - strategically identifying opportunities to enhance and inform customer experiences while influencing the pipeline.

  • In collaboration with key stakeholders, build persona and product driven customer experiences by leveraging digitized virtual experiences and webinars. Continually drive optimization through frequent and ongoing testing and analysis.

  • Define Pure's global webinar strategy and have responsibility for scaling our webinar program into a lead and pipeline generation engine across our entire portfolio of products and solutions.

  • Responsible for planning our global quarterly webinar calendar of live, 3rd party and on-demand events in partnership with integrated marketing and field marketing, diving deep into performance analytics to optimize program results and develop a standard set of best practices (based on industry standards), dashboards and performance benchmarks.

  • Manage and enhance the Pure webinar experience  by identifying and implementing an enhanced features toolkit including chat capabilities, polling, online Q&A, surveys, moderation, gamification and tech support.

  • Forecast, measure, analyze and report the impact of webinars and virtual experiences executed across marketing and sales.

  • Partner with product and solution marketing teams to build a roadmap of discussion topics, speakers, and agendas to support webinar execution across functions

  • Collaborate with global programs teams to build email copy, landing page copy, webinar abstracts, communications cadence and other supporting promotional materials based on industry best practices.


Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.

Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.


Research shows that in order to apply for a job women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. You don't have to meet all the job requirements. If you believe you can do the job and are a good match, we encourage you to apply.

Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire. 

If you need assistance or an accommodation due to a disability, you may contact us at [email protected].


If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice.


Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.

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