Webinars Manager
BE PART OF BUILDING THE FUTURE.
What do NASA and emerging space companies have in common with COVID vaccine R&D teams or with Roblox and the Metaverse?
The answer is data, -- all fast moving, fast growing industries rely on data for a competitive edge in their industries. And the most advanced companies are realizing the full data advantage by partnering with Pure Storage. Pure’s vision is to redefine the storage experience and empower innovators by simplifying how people consume and interact with data. With 9,000 customers including 50% of the Fortune 500, we’ve only scratched the surface of our ambitions.
Pure is blazing trails and setting records:
- For eight straight years, Gartner has named Pure a leader in the Magic Quadrant
- Our customer-first culture and unwavering commitment to innovation have earned us a certified Net Promoter Score in the top 1% of B2B companies globally
- Industry analysts and press applaud Pure’s leadership across these dimensions
- And, our 4,000+ employees are emboldened to make Pure a faster, stronger, smarter company as we go
If you, like us, say “bring it on” to exciting challenges that change the world, we have endless opportunities where you can make your mark.
SHOULD YOU ACCEPT THIS CHALLENGE...
Pure Storage’s Digital Demand Center strives to create world-class digital experiences across all of our global web experiences and demand generation activities to help solve the needs of our customers. We are seeking a passionate and creative thinker to help us develop highly strategic and innovative digital experiences that educate and elevate the buyer’s journey.
As the Webinars Manager, you will be responsible for defining and executing our webinar and virtual events strategy, including elevating the customer experience before, during and after the events, defining the multi-channel demand generation plan, defining future capability needs to influence the platform roadmap, and creating a segmentation framework that provides an orchestration point for execution across marketing functions. Since many of these events are critical to a prospective buyer’s engagement with Pure Storage, you will be responsible for ensuring their experience is world-class, cohesive, impactful and communicates Pure’s leadership and value. You will lead a cross-functional effort to identify critical points in the customer journey and build / optimize digital experiences that enhance and accelerate velocity through each stage of the funnel.
Leveraging data insights and engagement metrics with a hyper-focus on driving leads, influencing pipeline and, ultimately, bookings, you will be responsible for some of our most effective content offers across our digital landscape. You will be a key contributor in defining Pure’s digital strategy and persona-driven digital journeys. In collaboration with cross-functional teams (web, integrated marketing, sales, product, etc.) you will develop and continuously iterate innovative and rich digital experiences that reach and inform our target audiences and ideal customer profiles throughout the customer journey.
The ideal candidate will embody Pure’s company values, have a collaborative work ethic, strong bias for action, data-driven decision making, a conversion-focused mindset, and a passion to drive impact by delivering experiences that enhance the customer journey and exceed their expectations.
Key Responsibilities
- Define Pure’s webinar strategy to improve the customer experience while creating deep engagement that accelerates the buying cycle. You will have full responsibility for how these experiences are helping to drive interest/demand for Pure and influencing the pipeline at critical points in the funnel.
- Define and orchestrate the demand plan for virtual events and webinars, including coordination of paid media, social, email, integrated programs, field events and brand campaigns.
- Responsible end-to-end for defining Pure's global webinar strategy and driving scale with a programmatic approach across our entire portfolio of products and solutions, including: manage our global quarterly webinar calendar, identify and launch enhanced features that create deeper audience engagement, and champion a roster of highly topical themes.
- Dive deep into performance metrics to optimize program results and develop a standard set of best practices (based on industry standards), dashboards and performance benchmarks.
- Assess and inventory Pure’s existing set of webinars and virtual events and map them to critical points in the customer journey - strategically identifying opportunities to enhance and inform customer experiences and translate into a roadmap for future digital experience capabilities.
- Proactively identify and drive webinar creation opportunities across marketing, business units, and sales that drive deeper engagement throughout the sales funnel and customer journey.
- In collaboration with key stakeholders, build persona and product/solution driven webinars and virtual events that create new customer experiences opportunities.
- Outline the live and on-demand model for promoting webinar content as part of an elevated customer journey.
- Forecast, measure, analyze and report the impact of webinars and virtual events delivered by marketing and sales. Continuously drive optimization through frequent and ongoing testing and analysis.
- Partner with product and solution marketing teams to build a roadmap of topical themes, speakers, and agendas to support webinar execution across functions.
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
- Bachelor’s degree required.
- 7+ years of experience in B2B technology, primarily focused on best-in-class digital marketing programs and experiences.
- Experience building compelling B2B digital experiences driving increased brand awareness / share of voice, new customer acquisition engagement and monetization.
- Expert knowledge of the B2B marketing funnel and customer acquisition process as well as knowledge of all aspects of website creation and production.
- Ability to operate autonomously, thrive in a fast-paced environment and think creatively.
- Strong data and analytical skills — using and interpreting data and analytics to quantify and improve marketing results.
- Strong project management skills with an ability to create, execute, and adjust plans as needed.
- Excellent verbal and written communication skills with the ability to clearly communicate strategy and rationale.
- Highly collaborative with the ability to influence and drive alignment across all stakeholders.
BE YOU—CORPORATE CLONES NEED NOT APPLY.
Pure is where you ask big questions, think differently, and make an impact. This is not just a job, but a place where you have a voice and can accelerate your career. We value unique thoughts and celebrate individuality, and with ample opportunity to learn, develop yourself, and expand into different roles, joining Pure is an investment in your career journey.
Through our Pure Equality program, which supports a flourishing field of employee resource groups, we nourish the personal and professional lives of our team members. And our Pure Good Foundation gives back to local and global communities through volunteering and grants.
And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events.
PURE IS COMMITTED TO EQUALITY.
Research shows that in order to apply for a job, women feel they need to meet 100% of the criteria while men usually apply after meeting about 60%. Regardless of how you identify, if you believe you can do the job and are a good match, we encourage you to apply.
Pure is proud to be an equal opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or any other characteristic legally protected by the laws of the jurisdiction in which you are being considered for hire.
If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
APPLICANT & CANDIDATE PERSONAL INFORMATION PRIVACY NOTICE.
If you're wondering how or why Pure collects or uses information you provide, we invite you to check out our Applicant & Candidate Personal Information Protection Notice.
DEEMED EXPORT LICENSE NOTICE.
Some positions may require a deemed export license for compliance with applicable laws and regulations. Please note: Pure does not currently sponsor deemed export license applications so we are unable to proceed with applicants requiring stated sponsorship.
PURE’S COMPLIANCE WITH THE U.S. GOVERNMENT COVID-19 MANDATE
In accordance with Pure’s policies, current and anticipated federal regulations, and our ongoing commitment to prioritizing the health and well-being of our employees, partners, and customers, and the community at large, where permitted by law, all Pure employees and contractors working in the United States are expected to be fully vaccinated against COVID-19 prior to your start date. Should you require an exemption for medical or religious reasons, you must initiate Pure’s exemption request process which will determine if an exemption can be granted in accordance with applicable local, state, and/or federal law.