Customer Lifecycle Marketing Manager at Experity (Minneapolis, MN)

| Minneapolis–Saint Paul, MN
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Experity is a cloud-based electronic medical records (EMR), practice management, and medical billing software solution built for on-demand care providers of all sizes and specialties including occupational medicine, pediatrics, and primary care.

We are the country's largest electronic health records company for the urgent care market and provide an integrated operating system. Nearly 50% of the U.S. urgent care market runs on Experity solutions. With Experity, providers can best meet the demands of the evolving on-demand space and deliver high-quality, high-velocity care by streamlining operations, improving patient experiences and optimizing revenue.

Experity's technology serves 5,700-plus clinics today across the US!

Benefits - We love all our X-tras! What's in it for you?

  • Flexibility - Experity is committed to helping team members face the demands of juggling work, family and life-related issues by offering flexible work scheduling.
  • Career Development - Our Training Manager has created a learning program foundation for the company that will allow Team Members to explore their potential and achieve their career goals.
  • Investing in You - We invest in our team members so they can reach their financial independence - Smart Dollar is a Step-By-Step Plan that helps our team members Eliminate Debt, Save For Emergencies, and Retire With Confidence
  • Team Building - We bring our Team Members together when we can to strengthen the team, build relationships and have fun! We even have a family company picnic and a holiday party
  • Benefits - And of course all of our wonderful benefits:
    • Medical, dental and vision
    • 401K (with company matching)
    • Paid time off and so much more!


Hybrid/remote workforce:

This positions is eligible to work remotely or a hybrid of remote and in the office. If you live a commutable distance to one of our office we would love to see you!

Position details:

As Customer Lifecycle Marketing Manager, you will be a brand new role that will dive deep into analyzing the customer journey and creating a strategy that will amplify Experity's customer experience.

You are responsible for driving deeper customer engagement, faster time-to-value, increased loyalty, adoption and usage of marketplace integrations to support net retention goals. You'll partner across marketing, sales, customer success, and product teams to define and operationalize the customer journey in alignment with customer and business outcomes.

If you love helping people and are customer-centric, you will also love this job!This is an important role to ensure every customer has the resources and tools to succeed in urgent care.

Responsibilities:

  • Develop and lead the post-sale customer lifecycle programs, leveraging trigger-based and stage-based campaigns to engage customers at every step of their journey including activation, onboarding, engagement, loyalty, adoption, upsell and renewal
  • Work cross-functionally to map and align the customer journeys for relevant audiences and segments at all stages of the post-sale customer lifecycle
  • Oversee success of the loyalty and adoption programs, including customer communications and surveys
  • Build and own Experity's community from the ground up, including requirements gathering, platform recommendation, implementation and ongoing ownership
  • Develop and execute strategies to invite customers to join the online community, and drive active community participation and engagement including curating content, commenting on discussions, and moderating conversations to ensure members are
  • Work closely with the Demand Gen and Events team to align marketing efforts to ensure programs are integrated and operationally feasible, timely and accurate, preventing disjointed, overlapping, or conflicting communications to the customer base
  • Use analytics and customer insights to design and optimize lifecycle initiatives that support customer loyalty and adoption, leading more customers to expansion, helping support overall customer growth
  • In partnership with customer advocacy, identify potential influencers and advocates from community activity and create scalable outreach to cultivate these individuals to participate in acts of advocacy
  • Work cross-functionally to develop effective feedback loops to ensure key insights and learnings from the community are being captured and delivered to the appropriate teams internally


Experience:

  • BA/BS degree or equivalent working experience
  • 4+ years of experience in marketing, with a proven track record of success
  • Data-driven by nature, able to analyze and understand data to uncover new insights and measure, track and optimize the success of marketing programs
  • Experience working cross functionally to build relationships internally and externally
  • Proven organizational and time-management skills with the ability to manage multiple projects and competing tasks/priorities
  • Strong communication skills and ability to effectively interact with clients and team members


Preferred:

  • B2B SaaS experience
  • Community management experience


Every team member exhibits our core values:

  • Team first
  • Lift others up
  • Share openly
  • Set & crush goals
  • Delight the client
More Information on Experity
Experity operates in the Healthtech industry. The company is located in Machesney Park, IL. Experity was founded in 2019. It has 501 total employees. To see all 25 open jobs at Experity, click here.
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