Content Strategist, Go-to-Market

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Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaigns, CRM, and analytics tools. Mailchimp Design comprises brand studio, design ops, CX design, and UX design. 

We’re hiring a Content Strategist to join our centralized content strategy team to support a mix of customer marketing and engagement projects as well as content design consulting with our product teams. We’re looking for someone to operate end-to-end across the customer experience, including website, app, and campaign content. You'll partner with small cross-functional project teams, while enjoying the camaraderie and resources of a large design organization of 150+ designers,  writers, and researchers.

What you’ll do here:

  • Collaborate with marketing, research, design, and product teams to understand requirements, identify users’ content needs, and align on business goals
  • Develop and communicate content recommendations to project teams, including audit findings, messaging frameworks, experience maps, content models, and product copy
  • Advocate for content discovery and planning, and align with other content practitioners to create connected content experiences across the customer journey
  • Review campaign touchpoints and deliverables to ensure cohesion and quality through narrative strategy and voice and tone
  • Test and refine content based on analytics, user feedback, and other performance data
  • Present work and effectively communicate methodologies to a broad audience, including peers, cross-functional teams, and executive leadership

We would love to hear from you if:

  • You have experience as a content strategist, content designer, copywriter, or related position, ideally in a product-focused environment
  • You love to translate complex concepts into content that is clear, concise, and human
  • You understand user experience and content optimization principles across channels (web, email, and social media) and devices, including basic IA, wayfinding, and SEO principles
  • You have experience working with content management systems
  • You are a strong communicator and cross-functional collaborator
  • You’ve used Google Analytics or other analytics platforms

At Mailchimp, we understand that experience comes in many forms. We don’t just appreciate differences, we celebrate them, support them, and hire peeps from a wide variety of backgrounds because it makes our company stronger. We’re dedicated to adding new perspectives to the team - so if your experience aligns with what we’re looking for (even if you don’t check every single box), please consider applying!

How you’ll work:  Our Core Leadership Behaviors are the observable and measurable leadership actions and skills that contribute to our effectiveness and success in our roles at Mailchimp. They determine how we do our jobs and how we meet our goals, enabling us to bring out the best in each other and execute on our strategic plans to deliver for our customers.

  • Thriving in Complexity: You unravel and make sense of potentially sophisticated, incomplete, and contradictory information to effectively solve problems. 
  • Nimble Learning: You tackle problems with experimentation, using successes and failures to inform future decisions
  • Expecting the best: You hold yourself and others accountable to meet commitments
  • Collaborating Courageously: You build partnerships across the company and work collaboratively with others to meet strategic goals
  • Cultivating Candor: You act with integrity and earn the confidence and trust of others through honesty and authenticity
  • Inclusive Leadership: You recognize the value diversity brings to our organization and leverages different perspectives to enhance organizational culture and drive performance
  • Customer Obsessed: You listen hard to customers, understand their challenges, develop relationships with them, and deliver products that remove their obstacles
  • Action Oriented: You initiate new opportunities and face tough challenges with a sense of energy, enthusiasm and service

*Mailchimp currently offers flexible and remote options in Arizona, Arkansas, California, Colorado, Georgia, Florida, Illinois, Kentucky, Louisiana, Massachusetts, Minnesota, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, and Washington. If you are unable to work from one of these registered locations, you will not be eligible for employment.

The salary range for this role in Colorado is $93,000 to $112,000 and final offers are determined using multiple factors including experience and level of expertise. For all other locations, the salary range will vary by geographic market and will be determined through the selection and assessment process for this role relative to your experience and our job qualifications. This position may also be eligible for an annual company performance based-bonus and/or a quarterly performance bonus. Mailchimp complies with applicable law regarding pay transparency.

Curious how hiring has shifted at Mailchimp due to Covid-19? Click here to find out more! 

Mailchimp is a founder-owned and highly profitable company headquartered in the heart of Atlanta with offices in Brooklyn, Oakland, Vancouver, and London with additional remote work locations available. Our purpose is to empower the underdog, and our mission is to democratize cutting edge marketing technology for small business. We offer our employees competitive compensation, fully paid benefits (for employees and their families), and generous profit sharing, and are a flexible-first organization. We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed.

Mailchimp is an equal opportunity employer, and we value diversity at our company. We don't discriminate on the basis race, color, citizenship status, national origin, ancestry, gender (including gender expression and gender identity), sexual orientation, age, weight, religion, creed, physical or mental disability, marital status, veteran status, political affiliation, or any other factor protected by federal, state or local law. 

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More Information on Mailchimp
Mailchimp operates in the Marketing Tech industry. The company is located in Atlanta, GA, Brooklyn, NY and Oakland, CA. It has 1300 total employees. To see all jobs at Mailchimp, click here.
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