The Kraft Heinz Company
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Chicago, IL

Brand Manager- Brand Communications - Lunchables at The Kraft Heinz Company (Chicago, IL)

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Description & Requirements
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer... really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success- while driving revenue and profit. As a Brand Manager you will be at the center for some of the biggest decisions we make.
Brand Managers are leaders in our brands and businesses: You turn ideas into actions. Your responsibilities will span across strategy- advertising- media- and agency management. This position is best suited for someone who is creative- has a bias for action- a love for social media- and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.
The Brand Manager role on Lunchables brings the opportunity to work on a beloved kids food brand on a quest to be a massive influence in kid culture- beyond food. The brand is embarking on an ambitious journey to build this iconic for the next decade of growth- with innovation and communications at the core of this plan. You will be responsible for partnering with incredible creative talent to find new ways for these brands to reach consumers. You will be asked to think differently about how we advertise- and to inspire others to do the same.
Key Components of the Role
  • Own breakthrough communications that will build brand equity and drive long-term growth for the business
  • Lead end to end creative strategy
  • Own creative brief for external collaborators- including the business problem to be solved
  • Identify best big idea for development
  • Lead agency discussion- owner of feedback to lead agency
  • Think strategically and holistically across full marketing mix- with specific focus and passion on emerging platforms
  • Approve research framework for creative development
  • Influence category marketing- central marketing- consumer insights- sales- finance- and agency partners to take creative ideas & activations from concept to reality
  • Lead discussions during presentations with business unit and marketing senior leadership
  • Lead full cross-agency team (creative- social- media- PR) to bring ideas to life and extend campaign across relevant channels
  • Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy
  • Assess data analysis to inform strategies and assess in market results to drive business objectives
  • Responsible for delivering creative work and activations on time and on budget

  • Creative innovator with the courage to stand up for ideas and are passionate about the power of brand- design & consumer experience to impact strategic direction of business
  • Proven track record of drive for results and leadership
  • Operates with agility with solid problem solving and simplification skills
  • Strong communication- influence and relationship building skills in a cross-functional team environment
  • Prior proven experience in marketing for a CPG company or experience supporting on the agency side (advertising- consulting- media)
  • Models resiliency in a dynamic- fast paced work environment that requires flexibility to manage multiple simultaneous projects

About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We're on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We're proud of where we've been - and even more thrilled about where we're headed - as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures - as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we're growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today's workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role's responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact [email protected].
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What are The Kraft Heinz Company Perks + Benefits

Volunteer in local community
Partners with nonprofits
OKR operational model
Team based strategic planning
Open office floor plan
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K) matching
Employee stock purchase plan
Performance bonus
Vacation & Time Off Benefits
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Relocation assistance
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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