Overview

Our newly formed Brand and Marketing team is charged with defining the Instacart brand and making it a household name. We are right- and left-brained - combining creativity with a rigorously analytical approach. We move fast, work nimbly, and are laser-focused on driving measurable business impact.

We are looking for a Head of Brand and Culture to develop and implement a culture first content strategy to build awareness. In this role, you will be responsible for bringing the Instacart brand at the forefront of culture through partnerships, integrations and creative ideas. You'll work closely with Social, Brand, Creative, and Marketing Analytics to craft and implement joint programs that grow Instacart’s brand in the world. You'll be responsible for working cross-functionally to lead a culture first experience and strategy given our newly formed Brand Strategy team. You will develop all programs forward, coordinating timelines and execution, and instrumenting measurement to ensure programs are successful.

This role is eligible for remote work or can be located in our San Francisco or New York office.

About the job

• Develop content that drives top of mind awareness and cultural relevance.
• Lead the cultural strategy for Instacart by driving culture first projects that can capture the zeitgeist.
• Make strategic recommendations and decisions on when and how to launch a culture first partnership or experience. Driving a clear narrative about the Instacart Brand and how it ties back to Instacart’s broader business, mission and vision.
• Own the strategy and execution for Instacart's brand partnerships and experience, with a focus on our content strategy, driving awareness, adoption, and favorability among consumers, as well as improving CAC and accelerating growth in monthly active users.
• Develop a strategic plan to craft, evaluate and pursue new first-of-a-kind partnerships with various industry players
• Develop business development strategies for brand partnerships and strategic alliances
• Drive business reviews with partners ensuring the delivery of high impact results
• Partner with cross-functional leads (Product Marketing, Co-Marketing, Integrated Campaigns, Social Media, etc.) to develop brand partnership and experience campaigns to grow Instacart’s user base, including identification of key segments and markets that represent the biggest opportunity
• Work with Performance Marketing, Product Marketing and Product Team to develop a full-funnel approach to campaign development across the end-to-end user journey.

About you

• 6-8 years of Brand Culture or Brand Experience.
• You have deployed or been responsible for large culture first partnerships and brand campaigns that have driven impact on company-level metrics
• Extensive experience in negotiating non-standard business development agreements
• Deep understanding of brand and performance marketing concepts and can articulate them to a broad set of audiences
• You have crisp interpersonal skills and have strong experiences collaborating with key partners across the org chart
• You have hands-on experience managing large scale initiatives with tight deadlines
• You excel at leading initiatives across multiple team members and can identify solutions that balance the needs of each
• You are a self-starter with the ability to lead through ambiguous situations
• You are comfortable in a fast-paced and dynamic environment
• Above all, you're an excellent teammate and love making an impact every single day!