Books Marketing Manager at American Psychological Association (Washington DC)

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The Books Marketing Manager has two primary responsibilities:

  1. Execute strategic marketing plans for over 40 new academic, scholarly, and trade nonfiction titles each year.
  2. Maximize Amazon revenue through platform optimization.


Education and Experience:

  • Bachelor's degree required
  • Minimum of 5+ years marketing/brand management experience in academic, scholarly, and/or trade nonfiction book publishing required


Preferred:

  • Amazon platform expertise.
  • Digital advertising, including Google and social media
  • Working knowledge of Firebrand/ONIX or equivalent title management software.
  • Familiarity with Edelweiss Plus.
  • Strong copywriting and copyediting skills.
  • Comfortable presenting to a variety of audiences both in-person and online
  • Experience managing and tracking marketing and promotional analytics and effectiveness.
  • Comfortable working on a team.


Computer Skills:

  • Amazon platforms, including Vendor and Seller Central, and problem solving site issues
  • Preferred technical experience with ONIX/Firebrand, Edelweiss Plus, Wrike.
  • Advanced user of the Microsoft Office Suite.
  • Some knowledge of design programs such as InDesign and Canva is useful


Responsibilities:

  • Oversee the Firebrand/ONIX feeds that link all of APA's bibliographic data to external services. Update the fees as needed and troubleshoot issues.
  • Develop and execute course adoption, online advertising, webinars, and other campaigns.
  • Develop and execute the strategies and tactics for generating sales each fiscal quarter, including key programs and events with measurements and goals.
  • Measure and fine-tune marketing programs to ensure alignment with APA goals.
  • Thought Leadership: create and deliver thoughtful information, reinforcing APA's reputation for trustworthiness and excellence, to influence book buyers. Focus collateral and content marketing for key personas and specific steps of the buying process.
  • Utilize social media to engage our target audience and build product awareness.
  • Provide product and market expertise for events such as conferences and webinars.
  • Collaborate with the sales and marketing operations team to execute targeted campaigns, to develop creative, impactful collateral, and to attend conferences that will help us achieve our strategic goals.
  • Work closely with the editorial and communications teams, among others.
  • Other Duties as Assigned


Application Instructions

Qualified candidates must apply online through APA's applicant system and attach a cover letter and resume specifying your salary requirements. Applications that are submitted without both documents are considered incomplete and will not be reviewed for consideration. Once yourapplication is submitted, you will receive a confirmation email. Please make sure to check your Spam folder if you do not receive an email from us.

The American Psychological Association is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, protected Veteran status, sexual orientation, gender identity, or any other protected categories covered under local law.

APA has a mandatory vaccination policy. All employees must be either fully vaccinated or receive approval from APA for an exemption (disability/medical or sincerely held religious belief) before beginning work at APA. By submitting your application, you agree that as a condition of employment, you must comply with APA's mandatory vaccination policy and other health and safety requirements.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
More Information on American Psychological Association
American Psychological Association operates in the Edtech industry. The company is located in Washington, DC. American Psychological Association was founded in 1892. It has 1913 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Dental Benefits, Vision Benefits, Health Insurance Benefits, Life Insurance and Mental Health Benefits. To see all 8 open jobs at American Psychological Association, click here.
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