Audience Marketing Analyst

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PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Audience Marketing Analyst- San Mateo

In this role you will be an analyst on SIE Marketing’s Audience, Infrastructure, and Measurement (AIM) team. You will play a vital role in shaping and evolving the way that we communicate with our consumers. AIM Analysts have a wide range of skill sets from SQL specialists and audience strategists to attribution modeling. While AIM analysts have clear areas of expertise, every member of the team has the opportunity to learn and grow new skills outside of their specialty by contributing to all areas of AIM.

We are looking to fill a new Marketing Analyst role on the AIM team, specializing in audience activation. In this role you will further enable our global marketing organization to use our first party data to put the customer first in all of our marketing communication. Together as gamer and customer experience advocates, we can show how PlayStation is truly the Best Place to Play.

  • Work collaboratively with marketing and agency partners across all marketing regions as the subject matter expert on our ecosystem of data to create custom segments and support campaign executions
  • Perform analysis and create insightful dashboards that use data visualizations to inform marketing recommendations on how to continually evolve and improve our global and regional audience marketing strategy
  • Advise partners on campaigns, using data-based insights with the goal of optimally achieving critical metrics and creating new marketing campaign opportunities
  • Run ad-hoc and scheduled customer lists to power PlayStation’s digital marketing channels globally
  • Ensure the efficient and successful delivery of all customer segments to global marketing platforms
  • Work as part of our AIM SCRUM team to deliver value to audience activation, while also exploring growth opportunities to deliver value for other channels and functions across the AIM team
  • Experience with working with a variety of marketing platforms and channels, including but not limited to email, paid media, and custom tools
  • Experience working with martech/adtech platforms (Salesforce Marketing Cloud, DMPs, Publisher and Social Partners, etc)
  • Executed analysis projects related to lifecycle marketing, targeting segmentation strategies, cohort analysis and tracking, churn prevention, A/B and multivariate tests, and reporting dashboard design and development
  • SQL programming experience required
  • 3 years’ experience working with relational databases
  • 5 years' marketing analytics experience
  • Ability to collaborate and communicate effectively with a diverse group of established partners including marketing, technical teams, and agencies
  • BA/BS degree
  • Well versed in spreadsheet modeling and presentation-making skills that effectively present data in a compelling way, both verbal and written, to influence business decisions
  • Demonstrated analytical and quantitative skills—skilled at analyzing and deriving meaningful insights out of complex data and translating that into measurable strategies
  • Passionate about gaming and video game culture
  • Experience with web analytics platforms such as Adobe Analytics and Google Analytics
  • Experienced with BI visualization tools such as Tableau or MicroStrategy
  • You are an analytical problem solver who is data driven, with a can-do attitude and flexibility to accommodate evolving business needs
  • You thrive in a collaborative work environment and excel under pressure, with experience working on complex, international, large-scale, time-critical projects
  • You are flexible and versatile in nature, able to overcome challenges while maintaining a positive attitude and even a sense of humor
  • You are willing to roll up your sleeves and tackle whatever task is necessary


Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, marital status, genetic information or membership in any other legally protected category.

Reasonable Accommodation Notice Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.


This Privacy Notice explains what personal information we at Sony Interactive Entertainment LLC collect from you, and why we collect it and use it. This Notice covers our practices regarding the personal information of all applicants to our job positions. Please review it carefully.

Categories of personal information we collect from you

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